Companies that spend more on advertising than they make in operating profit, last fiscal year
Advertising expense above operating income in the latest fiscal year, including companies with an operating loss. Largest ad spend first. 162 companies.
Drawn from 458 US-listed companies, each on its latest fiscal year (FY2025 for 330 companies, FY2026 for 128 companies). Source: SEC EDGAR XBRL company facts. Data as of Nov 5, 2026. Methodology.
| # | Company | Ad spend | Revenue | Ad / revenue | YoY | Operating income | Year ended |
|---|---|---|---|---|---|---|---|
| 1 | JD.com JD | $12B | $187B | 6.4% | +82.7% | $397M | Dec 31, 2025 |
| 2 | Expedia EXPE | $3.9B | $14.7B | 26.5% | -2.5% | $1.9B | Dec 31, 2025 |
| 3 | Ford F | $2.7B | $187B | 1.4% | -3.6% | -$9.2B | Dec 31, 2025 |
| 4 | Universe Pharmaceuticals UPC | $2.5B | $17.9B | 14.1% | -50.9% | -$2.9B | Sep 30, 2025 |
| 5 | Baidu BIDU | $2.2B | $18.5B | 11.9% | +15.8% | -$833M | Dec 31, 2025 |
| 6 | Flutter (FanDuel) FLUT | $2.1B | $16.4B | 12.5% | +4.4% | $36M | Dec 31, 2025 |
| 7 | Coty COTY | $1.6B | $5.8B | 27.7% | +2.1% | -$81.5M | Jun 30, 2026 |
| 8 | DoorDash DASH | $1.6B | $13.7B | 11.7% | +23.1% | $723M | Dec 31, 2025 |
| 9 | Wayfair W | $1.4B | $12.5B | 11.4% | -3.2% | $17M | Dec 31, 2025 |
| 10 | Take-Two Interactive TTWO | $1.3B | $6.7B | 19.3% | +2.6% | -$104M | Mar 31, 2026 |
| 11 | DraftKings DKNG | $1.1B | $6.1B | 18.6% | +7.2% | -$15.8M | Dec 31, 2025 |
| 12 | Coupang CPNG | $1.1B | $34.5B | 3.2% | +16.2% | $473M | Dec 31, 2025 |
| 13 | Molson Coors Beverage TAP | $1.1B | $13B | 8.4% | 0.0% | -$2.3B | Dec 31, 2025 |
| 14 | Kraft Heinz KHC | $1.1B | $24.9B | 4.3% | +4.1% | -$4.7B | Dec 27, 2025 |
| 15 | Hims & Hers Health HIMS | $919M | $2.3B | 39.2% | +35.4% | $106M | Dec 31, 2025 |
| 16 | StubHub STUB | $892M | $1.7B | 51.1% | +13.4% | -$1.3B | Dec 31, 2025 |
| 17 | VF Corp VFC | $849M | $9.6B | 8.8% | +3.7% | $577M | Mar 28, 2026 |
| 18 | CoStar Group CSGP | $830M | $3.2B | 25.6% | -1.8% | -$72M | Dec 31, 2025 |
| 19 | Chewy CHWY | $825M | $12.6B | 6.5% | +2.6% | $254M | Feb 1, 2026 |
| 20 | TripAdvisor TRIP | $791M | $1.9B | 41.8% | +8.5% | $80M | Dec 31, 2025 |
| 21 | Etsy ETSY | $791M | $2.9B | 27.4% | +8.8% | $266M | Dec 31, 2025 |
| 22 | EchoStar ECHO | $775M | $15B | 5.2% | +4.0% | -$17.7B | Dec 31, 2025 |
| 23 | LendingTree TREE | $771M | $1.1B | 69.0% | +29.3% | $64.8M | Dec 31, 2025 |
| 24 | Playtika PLTK | $761M | $2.8B | 27.6% | +34.9% | -$5.1M | Dec 31, 2025 |
| 25 | Kohl's KSS | $725M | $15.5B | 4.7% | -7.9% | $624M | Jan 31, 2026 |
| 26 | Intel INTC | $610M | $52.9B | 1.2% | -28.7% | -$2.2B | Dec 27, 2025 |
| 27 | Signet Jewelers SIG | $555M | $6.8B | 8.1% | -0.9% | $393M | Jan 31, 2026 |
| 28 | Teladoc Health TDOC | $546M | $2.5B | 21.6% | -8.2% | -$263M | Dec 31, 2025 |
| 29 | Chime Financial CHYM | $510M | $2.2B | 23.3% | +11.7% | -$1B | Dec 31, 2025 |
| 30 | Under Armour UAA | $502M | $5B | 10.1% | -8.7% | -$163M | Mar 31, 2026 |
| 31 | EverQuote EVER | $501M | $693M | 72.3% | +45.1% | $58.3M | Dec 31, 2025 |
| 32 | PVH PVH | $496M | $9B | 5.5% | +3.2% | $231M | Feb 1, 2026 |
| 33 | Bausch & Lomb BLCO | $495M | $5.1B | 9.7% | -6.3% | $113M | Dec 31, 2025 |
| 34 | NerdWallet NRDS | $486M | $837M | 58.1% | +31.4% | $65.2M | Dec 31, 2025 |
| 35 | Cimpress CMPR | $468M | $3.7B | 12.5% | +4.8% | $251M | Jun 30, 2026 |
| 36 | TAL Education Group TAL | $429M | $3B | 14.3% | +40.4% | $276M | Feb 28, 2026 |
| 37 | Newell Brands NWL | $429M | $7.2B | 6.0% | +2.9% | $39M | Dec 31, 2025 |
| 38 | Crocs CROX | $394M | $4B | 9.7% | +4.3% | $150M | Dec 31, 2025 |
| 39 | iQIYI IQ | $375M | $3.9B | 9.6% | +13.0% | $32.8M | Dec 31, 2025 |
| 40 | QVC Group QVCG | $369M | $8.3B | 4.4% | +18.3% | -$2B | Dec 31, 2025 |
| 41 | e.l.f. Beauty ELF | $361M | $1.6B | 22.1% | +28.3% | $73.6M | Mar 31, 2026 |
| 42 | Lionsgate Studios LION | $361M | $2.6B | 13.7% | +21.7% | $97.1M | Mar 31, 2026 |
| 43 | PENN Entertainment PENN | $358M | $7B | 5.1% | -21.5% | -$674M | Dec 31, 2025 |
| 44 | Angi ANGI | $334M | $1B | 32.4% | +0.2% | $65.4M | Dec 31, 2025 |
| 45 | People Inc. PPLI | $328M | $2.4B | 13.7% | +3.3% | -$97.4M | Dec 31, 2025 |
| 46 | Celsius CELH | $319M | $2.5B | 12.7% | +43.9% | $141M | Dec 31, 2025 |
| 47 | Hasbro HAS | $317M | $5.4B | 5.9% | -0.8% | $11.1M | Dec 28, 2025 |
| 48 | Interparfums IPAR | $295M | $1.5B | 19.8% | +5.1% | $270M | Dec 31, 2025 |
| 49 | iHeartMedia IHRT | $290M | $3.9B | 7.5% | +13.7% | -$20.6M | Dec 31, 2025 |
| 50 | Starz Entertainment STRZ | $289M | $1.4B | 21.1% | -10.4% | -$170M | Mar 31, 2025 |
| 51 | AMC Global Media AMCX | $287M | $2.3B | 12.4% | +4.9% | $133M | Dec 31, 2025 |
| 52 | Boston Beer SAM | $286M | $2.1B | 13.7% | +18.8% | $145M | Dec 27, 2025 |
| 53 | Capri CPRI | $285M | $3.5B | 8.2% | -4.4% | $23M | Mar 28, 2026 |
| 54 | Conagra Brands CAG | $279M | $11.3B | 2.5% | +6.2% | -$1.6B | May 31, 2026 |
| 55 | Wingstop WING | $262M | $697M | 37.5% | +12.1% | $179M | Dec 27, 2025 |
| 56 | SelectQuote SLQT | $258M | $1.6B | 16.0% | -2.0% | $73.9M | Jun 30, 2026 |
| 57 | Remitly Global RELY | $255M | $1.6B | 15.6% | +13.2% | $77.5M | Dec 31, 2025 |
| 58 | Optimum Communications OPTU | $253M | $8.6B | 2.9% | -3.9% | -$113M | Dec 31, 2025 |
| 59 | American Eagle Outfitters AEO | $251M | $5.5B | 4.5% | +21.8% | $226M | Jan 31, 2026 |
| 60 | Oddity Tech ODD | $246M | $810M | 30.3% | +49.5% | $119M | Dec 31, 2025 |
| 61 | Wix.com WIX | $244M | $2B | 12.2% | +38.8% | $1.8M | Dec 31, 2025 |
| 62 | Jack in the Box JACK | $244M | $1.5B | 16.6% | -6.0% | -$18.1M | Sep 28, 2025 |
| 63 | monday.com MNDY | $238M | $1.2B | 19.3% | +8.9% | -$1.7M | Dec 31, 2025 |
| 64 | 1-800-Flowers.com FLWS | $231M | $1.5B | 15.3% | -19.4% | -$127M | Jun 28, 2026 |
| 65 | Peloton Interactive PTON | $224M | $2.4B | 9.2% | -9.2% | $161M | Jun 30, 2026 |
| 66 | Columbia Sportswear COLM | $220M | $3.4B | 6.5% | +10.8% | $207M | Dec 31, 2025 |
| 67 | Lands' End LE | $219M | $1.3B | 16.4% | +5.5% | $44.3M | Jan 30, 2026 |
| 68 | JOYY JOYY | $207M | $2.1B | 9.8% | -13.7% | $55.8M | Dec 31, 2025 |
| 69 | Atlassian TEAM | $206M | $6.6B | 3.1% | +34.8% | $10.4M | Jun 30, 2026 |
| 70 | GoodRx GDRX | $203M | $797M | 25.5% | -3.8% | $87.5M | Dec 31, 2025 |
| 71 | Strategic Education STRA | $192M | $1.3B | 15.2% | +3.3% | $174M | Dec 31, 2025 |
| 72 | Phoenix Education Partners PXED | $191M | $1B | 18.8% | +5.2% | $123M | Aug 31, 2026 |
| 73 | Hewlett Packard Enterprise HPE | $179M | $34.3B | 0.5% | +53.0% | -$437M | Oct 31, 2025 |
| 74 | LegalZoom LZ | $176M | $756M | 23.2% | +11.4% | $25M | Dec 31, 2025 |
| 75 | Revolve Group RVLV | $175M | $1.2B | 14.3% | +4.9% | $74.3M | Dec 31, 2025 |
| 76 | Papa John's PZZA | $168M | $2.1B | 8.2% | +2.0% | $89.1M | Dec 28, 2025 |
| 77 | Axsome Therapeutics AXSM | $167M | $638M | 26.2% | +65.1% | -$167M | Dec 31, 2025 |
| 78 | Groupon GRPN | $166M | $498M | 33.3% | +15.0% | $23.6M | Dec 31, 2025 |
| 79 | Zillow Group ZG | $165M | $2.6B | 6.4% | -5.7% | -$34M | Dec 31, 2025 |
| 80 | Rush Street Interactive RSI | $165M | $1.1B | 14.5% | +3.8% | $87.4M | Dec 31, 2025 |
| 81 | Caleres CAL | $165M | $2.8B | 6.0% | +10.0% | $6.4M | Jan 31, 2026 |
| 82 | Designer Brands DBI | $164M | $2.9B | 5.7% | -5.4% | $47.8M | Jan 31, 2026 |
| 83 | Wolverine World Wide WWW | $158M | $1.9B | 8.4% | n/a | $150M | Jan 3, 2026 |
| 84 | Freshpet FRPT | $158M | $1.1B | 14.3% | +23.6% | $75.7M | Dec 31, 2025 |
| 85 | Petco Health & Wellness WOOF | $158M | $6B | 2.6% | +1.1% | $120M | Jan 31, 2026 |
| 86 | eHealth EHTH | $154M | $554M | 27.7% | -6.5% | $66.5M | Dec 31, 2025 |
| 87 | La-Z-Boy LZB | $148M | $2.1B | 7.0% | -0.9% | $129M | Apr 25, 2026 |
| 88 | Madrigal Pharmaceuticals MDGL | $145M | $958M | 15.1% | +175.3% | -$300M | Dec 31, 2025 |
| 89 | HubSpot HUBS | $144M | $3.1B | 4.6% | +22.5% | $7.4M | Dec 31, 2025 |
| 90 | Autohome ATHM | $143M | $923M | 15.5% | -19.0% | $110M | Dec 31, 2025 |
| 91 | Genesco GCO | $142M | $2.4B | 5.8% | +6.6% | $17.3M | Jan 31, 2026 |
| 92 | G-III Apparel Group GIII | $139M | $3B | 4.7% | -4.4% | $108M | Jan 31, 2026 |
| 93 | National Vision EYE | $139M | $2B | 7.0% | n/a | $58.8M | Jan 3, 2026 |
| 94 | Bumble BMBL | $138M | $966M | 14.3% | -39.0% | -$806M | Dec 31, 2025 |
| 95 | Steven Madden SHOO | $134M | $2.5B | 5.3% | +31.0% | $80.8M | Dec 31, 2025 |
| 96 | Moderna MRNA | $133M | $1.9B | 6.8% | -8.9% | -$3.1B | Dec 31, 2025 |
| 97 | Perrigo PRGO | $133M | $4.3B | 3.1% | -1.2% | -$1.1B | Dec 31, 2025 |
| 98 | Helen of Troy HELE | $133M | $1.8B | 7.4% | -1.7% | -$782M | Feb 28, 2026 |
| 99 | Fiverr International FVRR | $132M | $431M | 30.6% | +8.2% | -$1.2M | Dec 31, 2025 |
| 100 | Movado Group MOV | $131M | $671M | 19.5% | -10.7% | $29.8M | Jan 31, 2026 |
| 101 | Stitch Fix SFIX | $130M | $1.3B | 9.6% | +10.5% | -$21.7M | Aug 1, 2026 |
| 102 | CrowdStrike CRWD | $127M | $4.8B | 2.6% | +7.1% | -$293M | Jan 31, 2026 |
| 103 | Edgewell Personal Care EPC | $126M | $2.2B | 5.7% | -0.6% | $96.6M | Sep 30, 2025 |
| 104 | Sohu.com SOHU | $126M | $584M | 21.5% | -24.3% | -$93.8M | Dec 31, 2025 |
| 105 | ZipRecruiter ZIP | $125M | $449M | 27.9% | +27.7% | -$19.4M | Dec 31, 2025 |
| 106 | Six Flags Entertainment FUN | $124M | $3.1B | 4.0% | +20.5% | -$1.4B | Dec 31, 2025 |
| 107 | Lyft LYFT | $123M | $6.3B | 1.9% | -10.2% | -$188M | Dec 31, 2025 |
| 108 | Snowflake SNOW | $122M | $4.7B | 2.6% | +16.3% | -$1.4B | Jan 31, 2026 |
| 109 | Tarsus Pharmaceuticals TARS | $121M | $451M | 26.9% | +306.7% | -$71M | Dec 31, 2025 |
| 110 | Inspire Medical Systems INSP | $115M | $912M | 12.6% | +21.1% | $51M | Dec 31, 2025 |
| 111 | Cracker Barrel Old Country Store CBRL | $114M | $3.3B | 3.4% | -4.5% | -$12.5M | Jul 31, 2026 |
| 112 | Warby Parker WRBY | $114M | $872M | 13.1% | +18.9% | -$5.3M | Dec 31, 2025 |
| 113 | Lucid Group LCID | $112M | $1.4B | 8.3% | +125.3% | -$3.5B | Dec 31, 2025 |
| 114 | BridgeBio Pharma BBIO | $110M | $502M | 21.9% | +412.1% | -$523M | Dec 31, 2025 |
| 115 | Cars.com CARS | $109M | $723M | 15.1% | +3.6% | $60.3M | Dec 31, 2025 |
| 116 | Coursera COUR | $107M | $758M | 14.1% | +70.7% | -$77.4M | Dec 31, 2025 |
| 117 | Brilliant Earth Group BRLT | $106M | $437M | 24.2% | -2.2% | -$5.4M | Dec 31, 2025 |
| 118 | Jazz Pharmaceuticals JAZZ | $106M | $4.3B | 2.5% | -1.7% | -$430M | Dec 31, 2025 |
| 119 | Oxford Industries OXM | $104M | $1.5B | 7.0% | -6.3% | -$31.3M | Jan 31, 2026 |
| 120 | Ethos Technologies LIFE | $100M | $388M | 25.8% | +57.8% | $72.9M | Dec 31, 2025 |
| 121 | Advance Auto Parts AAP | $98M | $8.6B | 1.1% | n/a | -$43M | Jan 3, 2026 |
| 122 | LightInTheBox LITB | $96.8M | $224M | 43.2% | -7.2% | $8M | Dec 31, 2025 |
| 123 | Supernus Pharmaceuticals SUPN | $96.1M | $719M | 13.4% | +8.6% | -$62.3M | Dec 31, 2025 |
| 124 | Cloudflare NET | $95.2M | $2.2B | 4.4% | +21.1% | -$207M | Dec 31, 2025 |
| 125 | Figs FIGS | $93.1M | $631M | 14.8% | +5.1% | $38.1M | Dec 31, 2025 |
| 126 | Dave & Buster's Entertainment PLAY | $93M | $2.1B | 4.4% | +15.8% | $86.1M | Feb 3, 2026 |
| 127 | Acco Brands ACCO | $92.5M | $1.5B | 6.1% | -6.8% | $92.3M | Dec 31, 2025 |
| 128 | Fossil Group FOSL | $88.7M | $1B | 8.8% | n/a | -$19.1M | Jan 3, 2026 |
| 129 | Universal Technical Institute UTI | $87.5M | $836M | 10.5% | +13.3% | $83.5M | Sep 30, 2025 |
| 130 | Shutterstock SSTK | $87M | $990M | 8.8% | -5.2% | $75.1M | Dec 31, 2025 |
| 131 | LifeMD LFMD | $86.1M | $194M | 44.4% | +22.8% | -$7.7M | Dec 31, 2025 |
| 132 | Polaris PII | $85.7M | $7.2B | 1.2% | +0.2% | -$349M | Dec 31, 2025 |
| 133 | American Public Education APEI | $84.4M | $649M | 13.0% | +7.4% | $47.9M | Dec 31, 2025 |
| 134 | Invesco IVZ | $84M | $6.4B | 1.3% | +3.3% | -$696M | Dec 31, 2025 |
| 135 | Lumen Technologies LUMN | $84M | $12.4B | 0.7% | -10.6% | -$812M | Dec 31, 2025 |
| 136 | CarParts.com PRTS | $81.3M | $548M | 14.9% | n/a | -$48.9M | Jan 3, 2026 |
| 137 | Roblox RBLX | $79.2M | $4.9B | 1.6% | +74.4% | -$1.2B | Dec 31, 2025 |
| 138 | Childrens Place PLCE | $78.1M | $1.2B | 6.5% | +13.4% | -$57.2M | Jan 31, 2026 |
| 139 | Compass COMP | $77.7M | $7B | 1.1% | +5.4% | -$63.4M | Dec 31, 2025 |
| 140 | Jetblue Airways JBLU | $76M | $9.1B | 0.8% | -3.8% | -$368M | Dec 31, 2025 |
| 141 | Samsara IOT | $76M | $1.6B | 4.7% | +10.5% | -$52.6M | Jan 31, 2026 |
| 142 | Lovesac LOVE | $75.1M | $697M | 10.8% | -3.0% | $5.4M | Feb 1, 2026 |
| 143 | A.K.A. Brands AKA | $74.1M | $600M | 12.3% | -0.8% | -$18M | Dec 31, 2025 |
| 144 | Asana ASAN | $72.3M | $791M | 9.1% | -3.6% | -$197M | Jan 31, 2026 |
| 145 | Rubrik RBRK | $70.8M | $1.3B | 5.4% | +98.9% | -$345M | Jan 31, 2026 |
| 146 | WEBTOON Entertainment WBTN | $67M | $1.4B | 4.8% | +83.1% | -$63.5M | Dec 31, 2025 |
| 147 | Xunlei XNET | $63.3M | $462M | 13.7% | +112.7% | $6.6M | Dec 31, 2025 |
| 148 | Simply Good Foods SMPL | $62M | $1.4B | 4.6% | -18.5% | -$180M | Aug 29, 2026 |
| 149 | Phathom Pharmaceuticals PHAT | $61.3M | $175M | 35.0% | n/a | -$160M | Dec 31, 2025 |
| 150 | Duluth DLTH | $58.4M | $565M | 10.3% | -13.5% | -$10.2M | Feb 1, 2026 |
| 151 | Scholastic SCHL | $58.4M | $1.6B | 3.7% | -4.9% | $15.2M | May 31, 2026 |
| 152 | Torrid CURV | $57.4M | $1B | 5.7% | +5.8% | $21.4M | Jan 31, 2026 |
| 153 | Purple Innovation PRPL | $56.1M | $469M | 12.0% | -13.9% | -$43M | Dec 31, 2025 |
| 154 | Cable One CABO | $53.6M | $1.5B | 3.6% | 0.0% | -$207M | Dec 31, 2025 |
| 155 | Hinge Health HNGE | $53.6M | $588M | 9.1% | +43.7% | -$546M | Dec 31, 2025 |
| 156 | J.Jill JILL | $52.4M | $597M | 8.8% | -0.5% | $50.6M | Jan 31, 2026 |
| 157 | Inuvo INUV | $51.9M | $86.2M | 60.2% | -13.0% | -$6.7M | Dec 31, 2025 |
| 158 | Klaviyo KVYO | $51.8M | $1.2B | 4.2% | +12.9% | -$67.8M | Dec 31, 2025 |
| 159 | Lindblad Expeditions LIND | $51.7M | $771M | 6.7% | +31.2% | $45.5M | Dec 31, 2025 |
| 160 | ThredUp TDUP | $51.1M | $311M | 16.4% | +23.1% | -$21.7M | Dec 31, 2025 |
| 161 | CTW CTW | $41M | $82.5M | 49.7% | -21.7% | -$7.3M | Jul 31, 2026 |
| 162 | Bark BARK | $34M | $395M | 8.6% | -45.2% | -$40.2M | Mar 31, 2026 |
Other lists
Largest ad spenders · Biggest increases · Biggest cuts · Highest ad-to-revenue · Lowest ad-to-revenue · Up 5+ years in a row · New $50M spenders · More on ads than R&D