La-Z-Boy advertising spend, FY2026
La-Z-Boy (LZB) reported $148M of advertising expense for the fiscal year ended Apr 25, 2026. That is 7.0% of revenue of $2.1B. Down 0.9% from FY2025.
Ad spend, FY2026
$148M
year ended Apr 25, 2026
Change vs prior year
-0.9%
vs FY2025
Share of revenue
7.0%
of $2.1B revenue
Rank by ad spend
#265
of 336 companies
Key facts
- Ad spend is 2.1x its FY2016 level ($70.8M), faster than revenue (1.4x).
- The highest year on file is FY2023 at $159M; FY2026 is 7% below it.
- Largest increase +34.0% in FY2022; largest cut -12.7% in FY2021.
- Ad spend has fallen 3 years in a row.
- Ad spend is 7.0% of revenue, up from 5.5% in FY2021.
- La-Z-Boy spends more on advertising than 21% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 1.3x the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2026 | Apr 25, 2026 | $148M | -0.9% | $2.1B | 7.0% | AdvertisingExpense | 10-K Jun 16, 2026 |
| FY2025 | Apr 26, 2025 | $150M | -0.9% | $2.1B | 7.1% | AdvertisingExpense | 10-K Jun 16, 2026 |
| FY2024 | Apr 27, 2024 | $151M | -5.1% | $2B | 7.4% | AdvertisingExpense | 10-K Jun 16, 2026 |
| FY2023 | Apr 29, 2023 | $159M | +25.4% | $2.3B | 6.8% | AdvertisingExpense | 10-K Jun 17, 2025 |
| FY2022 | Apr 30, 2022 | $127M | +34.0% | $2.4B | 5.4% | AdvertisingExpense | 10-K Jun 17, 2024 |
| FY2021 | Apr 24, 2021 | $94.6M | -12.7% | $1.7B | 5.5% | AdvertisingExpense | 10-K Jun 20, 2023 |
| FY2020 | Apr 25, 2020 | $108M | +1.8% | $1.7B | 6.4% | AdvertisingExpense | 10-K Jun 21, 2022 |
| FY2019 | Apr 27, 2019 | $106M | +20.5% | $1.7B | 6.1% | AdvertisingExpense | 10-K Jun 15, 2021 |
| FY2018 | Apr 28, 2018 | $88.3M | +7.6% | $1.6B | 5.6% | AdvertisingExpense | 10-K Jun 23, 2020 |
| FY2017 | Apr 29, 2017 | $82.1M | +16.0% | $1.5B | 5.4% | AdvertisingExpense | 10-K Jun 18, 2019 |
| FY2016 | Apr 30, 2016 | $70.8M | +11.8% | $1.5B | 4.6% | AdvertisingExpense | 10-K Jun 19, 2018 |
| FY2015 | Apr 25, 2015 | $63.3M | +6.2% | $1.4B | 4.4% | AdvertisingExpense | 10-K Jun 20, 2017 |
| FY2014 | Apr 26, 2014 | $59.6M | +10.6% | $1.4B | 4.4% | AdvertisingExpense | 10-K Jun 21, 2016 |
| FY2013 | Apr 27, 2013 | $53.9M | +13.0% | $1.3B | 4.2% | AdvertisingExpense | 10-K Jun 16, 2015 |
| FY2012 | Apr 28, 2012 | $47.7M | +3.0% | $1.2B | 4.1% | AdvertisingExpense | 10-K Jun 17, 2014 |
| FY2011 | Apr 30, 2011 | $46.3M | n/a | $1.2B | 3.9% | AdvertisingExpense | 10-K Jun 18, 2013 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to La-Z-Boy in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 262 | Bread Financial | $150M | 3.9% | +2.0% | FY2025 |
| 263 | Happen | $149M | 14.9% | +48.6% | FY2025 |
| 264 | Prestige Consumer Healthcare | $149M | 13.7% | -4.5% | FY2026 |
| 265 | La-Z-Boy | $148M | 7.0% | -0.9% | FY2026 |
| 266 | Post Holdings | $148M | 1.8% | -21.4% | FY2025 |
| 267 | Hormel Foods | $148M | 1.2% | -9.4% | FY2025 |
| 268 | loanDepot | $147M | 12.3% | +10.6% | FY2025 |
Questions
How much does La-Z-Boy spend on advertising?
La-Z-Boy spent $148M on advertising in fiscal 2026, the year ended Apr 25, 2026, according to its 10-K filed Jun 16, 2026.
What percentage of revenue does La-Z-Boy spend on advertising?
7.0% of revenue in fiscal 2026 ($148M of $2.1B). The median across the 336 companies tracked is 5.2%.
Is La-Z-Boy spending more on advertising?
No. Ad spend fell 0.9% in fiscal 2026 from fiscal 2025. It has fallen 3 years in a row.
How does La-Z-Boy rank by advertising spend?
#265 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does La-Z-Boy's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2026, filed Jun 16, 2026
- Accession number
0000057131-26-000019- Company
- LA-Z-BOY INC, CIK 57131, SIC 2510 (Household Furniture)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- La-Z-Boy advertising spend, FY2011-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Jun 16, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/la-z-boy/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies