Hormel Foods advertising spend, FY2025

Hormel Foods (HRL) reported $148M of advertising expense for the fiscal year ended Oct 26, 2025. That is 1.2% of revenue of $12.1B. Down 9.4% from FY2024.

Ad spend, FY2025
$148M
year ended Oct 26, 2025
Change vs prior year
-9.4%
vs FY2024
Share of revenue
1.2%
of $12.1B revenue
Rank by ad spend
#267
of 336 companies

Key facts

  • Ad spend is 1.0x its FY2015 level ($145M), slower than revenue (1.3x).
  • The highest year on file is FY2016 at $204M; FY2025 is 28% below it.
  • Largest increase +40.5% in FY2016; largest cut -33.6% in FY2017.
  • Ad spend is 1.2% of revenue, about the same as 1.3% in FY2020.
  • Hormel Foods spends more on advertising than 21% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $100M $200M $300M FY2009 (ended 2009-10-25): $93.6M FY2010 (ended 2010-10-31): $112M 2010 FY2011 (ended 2011-10-30): $115M FY2012 (ended 2012-10-28): $103M FY2013 (ended 2013-10-27): $89.9M 2013 FY2014 (ended 2014-10-26): $114M FY2015 (ended 2015-10-25): $145M FY2016 (ended 2016-10-30): $204M 2016 FY2017 (ended 2017-10-29): $136M FY2018 (ended 2018-10-28): $152M FY2019 (ended 2019-10-27): $131M 2019 FY2020 (ended 2020-10-25): $124M FY2021 (ended 2021-10-31): $139M FY2022 (ended 2022-10-30): $157M 2022 FY2023 (ended 2023-10-29): $160M FY2024 (ended 2024-10-27): $163M FY2025 (ended 2025-10-26): $148M 2025 $148M

Ad spend as % of revenue

0% 1% 2% 3% FY2009 (ended 2009-10-25): 1.4% FY2010 (ended 2010-10-31): 1.6% 2010 FY2011 (ended 2011-10-30): 1.5% FY2012 (ended 2012-10-28): 1.3% FY2013 (ended 2013-10-27): 1.0% 2013 FY2014 (ended 2014-10-26): 1.2% FY2015 (ended 2015-10-25): 1.6% FY2016 (ended 2016-10-30): 2.1% 2016 FY2017 (ended 2017-10-29): 1.5% FY2018 (ended 2018-10-28): 1.6% FY2019 (ended 2019-10-27): 1.4% 2019 FY2020 (ended 2020-10-25): 1.3% FY2021 (ended 2021-10-31): 1.2% FY2022 (ended 2022-10-30): 1.3% 2022 FY2023 (ended 2023-10-29): 1.3% FY2024 (ended 2024-10-27): 1.4% FY2025 (ended 2025-10-26): 1.2% 2025 1.2%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Oct 26, 2025 $148M -9.4% $12.1B 1.2% AdvertisingExpense 10-K Dec 5, 2025
FY2024 Oct 27, 2024 $163M +2.0% $11.9B 1.4% AdvertisingExpense 10-K Dec 5, 2025
FY2023 Oct 29, 2023 $160M +1.8% $12.1B 1.3% AdvertisingExpense 10-K Dec 5, 2025
FY2022 Oct 30, 2022 $157M +13.6% $12.5B 1.3% AdvertisingExpense 10-K Dec 5, 2024
FY2021 Oct 31, 2021 $139M +12.1% $11.4B 1.2% AdvertisingExpense 10-K Dec 6, 2023
FY2020 Oct 25, 2020 $124M -5.7% $9.6B 1.3% AdvertisingExpense 10-K Dec 6, 2022
FY2019 Oct 27, 2019 $131M -13.5% $9.5B 1.4% AdvertisingExpense 10-K Dec 10, 2021
FY2018 Oct 28, 2018 $152M +11.7% $9.5B 1.6% AdvertisingExpense 10-K Dec 4, 2020
FY2017 Oct 29, 2017 $136M -33.6% $9.2B 1.5% AdvertisingExpense 10-K Dec 6, 2019
FY2016 Oct 30, 2016 $204M +40.5% $9.5B 2.1% AdvertisingExpense 10-K Dec 7, 2018
FY2015 Oct 25, 2015 $145M +27.0% $9.3B 1.6% AdvertisingExpense 10-K Dec 20, 2017
FY2014 Oct 26, 2014 $114M +27.3% $9.3B 1.2% AdvertisingExpense 10-K Dec 21, 2016
FY2013 Oct 27, 2013 $89.9M -13.1% $8.8B 1.0% AdvertisingExpense 10-K Dec 16, 2015
FY2012 Oct 28, 2012 $103M -10.3% $8.2B 1.3% AdvertisingExpense 10-K Dec 17, 2014
FY2011 Oct 30, 2011 $115M +2.7% $7.9B 1.5% AdvertisingExpense 10-K Dec 18, 2013
FY2010 Oct 31, 2010 $112M +20.0% $7.2B 1.6% AdvertisingExpense 10-K Dec 19, 2012
FY2009 Oct 25, 2009 $93.6M n/a $6.5B 1.4% AdvertisingExpense 10-K Dec 21, 2011

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Hormel Foods in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
262 Bread Financial $150M 3.9% +2.0% FY2025
263 Happen $149M 14.9% +48.6% FY2025
264 Prestige Consumer Healthcare $149M 13.7% -4.5% FY2026
265 La-Z-Boy $148M 7.0% -0.9% FY2026
266 Post Holdings $148M 1.8% -21.4% FY2025
267 Hormel Foods $148M 1.2% -9.4% FY2025
268 loanDepot $147M 12.3% +10.6% FY2025

Full ranking of 336 companies · Biggest cuts #31 · Lowest ad-to-revenue #39

Questions

How much does Hormel Foods spend on advertising?

Hormel Foods spent $148M on advertising in fiscal 2025, the year ended Oct 26, 2025, according to its 10-K filed Dec 5, 2025.

What percentage of revenue does Hormel Foods spend on advertising?

1.2% of revenue in fiscal 2025 ($148M of $12.1B). The median across the 336 companies tracked is 5.2%.

Is Hormel Foods spending more on advertising?

No. Ad spend fell 9.4% in fiscal 2025 from fiscal 2024.

How does Hormel Foods rank by advertising spend?

#267 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Hormel Foods's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Dec 5, 2025
Accession number
0000048465-25-000059
Company
HORMEL FOODS CORP /DE/, CIK 48465, SIC 2011 (Meat Packing Plants)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Hormel Foods advertising spend, FY2009-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Dec 5, 2025), retrieved Nov 4, 2026. https://io.trudov.com/company/hormel-foods/advertising-spend/
Download
CSV, all years · CSV, all 336 companies