Who this is for
You have an SEO team or agency and the reports look busy but nothing moves.
You're about to hire someone and want to know what to actually ask for.
Traffic dropped and nobody has a convincing explanation.
You need an SEO consultant who actually digs
But the deep diggers are vanishingly rare. SEOs tend to do what they're accustomed to or what's easy, not what the situation actually calls for. A content agency will find a content problem. A link builder will find a link problem. A technical SEO will find technical issues.
That's especially relevant now: aggressive, easy-to-implement GEO tactics like listicle spam are everywhere, and they trade short-term visibility for long-term damage.
I don't do implementation, so I can afford the luxury to be objective.
What this looks like in practice
Every site has a different real problem. Some of my cases were exotic:
- A site was partly de-indexed by a disgruntled former SEO using
X-Robots-TagHTTP headers — obscure enough that most audits never check for it. - A hacked site was silently redirecting part of its Google traffic to another domain. Rankings looked fine. Traffic wasn't arriving.
Some were common:
- Years of blog content, identical title tags, irrelevant pages. No new content needed — just cleaning up what was already there.
- An owner ready to go all-in on AI listicles, sitting on a cluster of low-competition, high-conversion keywords he'd never touched.
In each of these cases, fixing the real problem led to double-digit traffic growth within a couple of months.
Ready to start digging?
What you get
A Google Doc: what to fix, what to ignore, and why. Delivered in 10 days.
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Manual deep-dive, not automated crawls -
Prioritized action plan -
Plain language explanations -
No upsell, no retainer pitch
Pricing
$4,000–7,000
Depending on site size and niche complexity. Fixed fee, agreed upfront.
About me
About me
SEO since 2010. Built analytical tools and million-page programmatic sites, ran SEO departments and mined traffic in the most competitive niches. Also worked as CEO, so I know what SEO looks like from the side that pays for it.