Lowest advertising spend as a share of revenue, last fiscal year
The 50 companies with the lowest advertising expense relative to revenue in their latest fiscal year. 50 companies.
Drawn from 336 US-listed companies, each on its latest fiscal year (FY2025 for 252 companies, FY2026 for 84 companies). Source: SEC EDGAR XBRL company facts. Data as of Nov 4, 2026. Methodology.
| # | Company | Ad spend | Revenue | Ad / revenue | YoY | Year ended |
|---|---|---|---|---|---|---|
| 1 | Cisco Systems CSCO | $119M | $63.3B | 0.2% | -36.0% | Jul 25, 2026 |
| 2 | Elevance Health ELV | $395M | $199B | 0.2% | -26.9% | Dec 31, 2025 |
| 3 | CVS Health CVS | $970M | $402B | 0.2% | -1.9% | Dec 31, 2025 |
| 4 | Dollar General DG | $131M | $42.7B | 0.3% | +6.5% | Jan 30, 2026 |
| 5 | D.R. Horton DHI | $108M | $34.3B | 0.3% | +49.7% | Sep 30, 2025 |
| 6 | American Airlines Group AAL | $200M | $54.6B | 0.4% | +39.9% | Dec 31, 2025 |
| 7 | Penske Automotive Group PAG | $133M | $31.8B | 0.4% | -3.9% | Dec 31, 2025 |
| 8 | United Airlines UAL | $250M | $59.1B | 0.4% | +6.4% | Dec 31, 2025 |
| 9 | FedEx FDX | $436M | $94.7B | 0.5% | +2.6% | May 31, 2026 |
| 10 | AutoZone AZO | $101M | $20.3B | 0.5% | -7.6% | Aug 29, 2026 |
| 11 | Deere DE | $235M | $45.7B | 0.5% | +2.2% | Nov 2, 2025 |
| 12 | Hewlett Packard Enterprise HPE | $179M | $34.3B | 0.5% | +53.0% | Oct 31, 2025 |
| 13 | Dell Technologies DELL | $700M | $114B | 0.6% | -12.5% | Jan 30, 2026 |
| 14 | Lennar LEN | $211M | $34.2B | 0.6% | +10.4% | Nov 30, 2025 |
| 15 | Albertsons Companies ACI | $525M | $83.2B | 0.6% | -1.0% | Feb 28, 2026 |
| 16 | Delta Air Lines DAL | $405M | $63.4B | 0.6% | -7.5% | Dec 31, 2025 |
| 17 | BJ's Wholesale Club BJ | $143M | $21.5B | 0.7% | +13.0% | Jan 31, 2026 |
| 18 | Sonic Automotive SAH | $101M | $15.2B | 0.7% | +19.8% | Dec 31, 2025 |
| 19 | Lithia Motors LAD | $257M | $37.6B | 0.7% | +2.5% | Dec 31, 2025 |
| 20 | CNH Industrial CNH | $125M | $18.1B | 0.7% | +4.2% | Dec 31, 2025 |
| 21 | Tractor Supply TSCO | $108M | $15.5B | 0.7% | +13.1% | Dec 27, 2025 |
| 22 | Alaska Air Group ALK | $101M | $14.2B | 0.7% | +4.1% | Dec 31, 2025 |
| 23 | Walmart WMT | $5.4B | $713B | 0.8% | +5.9% | Jan 31, 2026 |
| 24 | NRG Energy NRG | $239M | $30.7B | 0.8% | +11.2% | Dec 31, 2025 |
| 25 | Home Depot HD | $1.3B | $165B | 0.8% | +8.3% | Feb 1, 2026 |
| 26 | Kroger KR | $1.2B | $148B | 0.8% | +0.8% | Jan 31, 2026 |
| 27 | Microsoft MSFT | $2.7B | $332B | 0.8% | +28.6% | Jun 30, 2026 |
| 28 | Aflac AFL | $160M | $17.2B | 0.9% | -11.6% | Dec 31, 2025 |
| 29 | 3M MMM | $233M | $24.9B | 0.9% | +7.9% | Dec 31, 2025 |
| 30 | AutoNation AN | $268M | $27.6B | 1.0% | +4.9% | Dec 31, 2025 |
| 31 | Genuine Parts GPC | $236M | $24.3B | 1.0% | -0.4% | Dec 31, 2025 |
| 32 | CDW CDW | $223M | $22.4B | 1.0% | +2.3% | Dec 31, 2025 |
| 33 | Meta META | $2.1B | $201B | 1.0% | +1.5% | Dec 31, 2025 |
| 34 | CarMax KMX | $284M | $25.9B | 1.1% | +8.6% | Feb 28, 2026 |
| 35 | TJX Companies TJX | $680M | $60.4B | 1.1% | +10.2% | Jan 31, 2026 |
| 36 | Lowe's LOW | $978M | $86.3B | 1.1% | +6.2% | Jan 30, 2026 |
| 37 | Intel INTC | $610M | $52.9B | 1.2% | -28.7% | Dec 27, 2025 |
| 38 | Southwest Airlines LUV | $332M | $28.1B | 1.2% | -4.0% | Dec 31, 2025 |
| 39 | Hormel Foods HRL | $148M | $12.1B | 1.2% | -9.4% | Oct 26, 2025 |
| 40 | Ferguson Enterprises FERG | $376M | $30.8B | 1.2% | -1.1% | Jul 31, 2025 |
| 41 | PPG Industries PPG | $199M | $15.9B | 1.3% | -2.0% | Dec 31, 2025 |
| 42 | Citigroup C | $1.1B | $85.2B | 1.3% | -1.4% | Dec 31, 2025 |
| 43 | HP HPQ | $718M | $55.3B | 1.3% | +14.3% | Oct 31, 2025 |
| 44 | Wells Fargo WFC | $1.1B | $83.7B | 1.3% | +25.9% | Dec 31, 2025 |
| 45 | Darden Restaurants DRI | $180M | $13.2B | 1.4% | +6.2% | May 31, 2026 |
| 46 | Owens Corning OC | $144M | $10.1B | 1.4% | +9.1% | Dec 31, 2025 |
| 47 | Target TGT | $1.5B | $105B | 1.4% | 0.0% | Jan 31, 2026 |
| 48 | Ford F | $2.7B | $187B | 1.4% | -3.6% | Dec 31, 2025 |
| 49 | T. Rowe Price TROW | $107M | $7.3B | 1.5% | -17.1% | Dec 31, 2025 |
| 50 | Truist Financial TFC | $299M | $20.3B | 1.5% | +11.6% | Dec 31, 2025 |
Other lists
Largest ad spenders · Biggest increases · Biggest cuts · Highest ad-to-revenue · Up 5+ years in a row · New $100M spenders