Lennar advertising spend, FY2025

Lennar (LEN) reported $211M of advertising expense for the fiscal year ended Nov 30, 2025. That is 0.6% of revenue of $34.2B. Up 10.4% from FY2024.

Ad spend, FY2025
$211M
year ended Nov 30, 2025
Change vs prior year
+10.4%
vs FY2024
Share of revenue
0.6%
of $34.2B revenue
Rank by ad spend
#219
of 336 companies

Key facts

  • Ad spend is 4.4x its FY2015 level ($47.9M), faster than revenue (3.6x).
  • FY2025 is the highest year on file, going back to FY2009.
  • Largest increase +53.4% in FY2018; largest cut -19.9% in FY2012.
  • Ad spend has risen 5 years in a row.
  • Ad spend is 0.6% of revenue, up from 0.3% in FY2020.
  • Lennar spends more on advertising than 35% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $100M $200M $300M FY2009 (ended 2009-11-30): $42.2M FY2010 (ended 2010-11-30): $40.2M 2010 FY2011 (ended 2011-11-30): $41.2M FY2012 (ended 2012-11-30): $33M FY2013 (ended 2013-11-30): $31.9M 2013 FY2014 (ended 2014-11-30): $45.2M FY2015 (ended 2015-11-30): $47.9M FY2016 (ended 2016-11-30): $40.9M 2016 FY2017 (ended 2017-11-30): $47M FY2018 (ended 2018-11-30): $72.1M FY2019 (ended 2019-11-30): $84.3M 2019 FY2020 (ended 2020-11-30): $72.6M FY2021 (ended 2021-11-30): $74.2M FY2022 (ended 2022-11-30): $102M 2022 FY2023 (ended 2023-11-30): $146M FY2024 (ended 2024-11-30): $191M FY2025 (ended 2025-11-30): $211M 2025 $211M

Ad spend as % of revenue

0.0% 0.5% 1.0% 1.5% FY2009 (ended 2009-11-30): 1.4% FY2010 (ended 2010-11-30): 1.3% 2010 FY2011 (ended 2011-11-30): 1.3% FY2012 (ended 2012-11-30): 0.8% FY2013 (ended 2013-11-30): 0.5% 2013 FY2014 (ended 2014-11-30): 0.6% FY2015 (ended 2015-11-30): 0.5% FY2016 (ended 2016-11-30): 0.4% 2016 FY2017 (ended 2017-11-30): 0.4% FY2018 (ended 2018-11-30): 0.4% FY2019 (ended 2019-11-30): 0.4% 2019 FY2020 (ended 2020-11-30): 0.3% FY2021 (ended 2021-11-30): 0.3% FY2022 (ended 2022-11-30): 0.3% 2022 FY2023 (ended 2023-11-30): 0.4% FY2024 (ended 2024-11-30): 0.5% FY2025 (ended 2025-11-30): 0.6% 2025 0.6%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Nov 30, 2025 $211M +10.4% $34.2B 0.6% AdvertisingExpense 10-K Jan 28, 2026
FY2024 Nov 30, 2024 $191M +30.8% $35.4B 0.5% AdvertisingExpense 10-K Jan 28, 2026
FY2023 Nov 30, 2023 $146M +43.0% $34.2B 0.4% AdvertisingExpense 10-K Jan 28, 2026
FY2022 Nov 30, 2022 $102M +37.6% $33.7B 0.3% AdvertisingExpense 10-K Jan 23, 2025
FY2021 Nov 30, 2021 $74.2M +2.2% $27.1B 0.3% AdvertisingExpense 10-K Jan 26, 2024
FY2020 Nov 30, 2020 $72.6M -13.9% $22.5B 0.3% AdvertisingExpense 10-K Jan 26, 2023
FY2019 Nov 30, 2019 $84.3M +16.9% $22.3B 0.4% AdvertisingExpense 10-K Jan 28, 2022
FY2018 Nov 30, 2018 $72.1M +53.4% $20.6B 0.4% AdvertisingExpense 10-K Jan 22, 2021
FY2017 Nov 30, 2017 $47M +14.9% $12.6B 0.4% AdvertisingExpense 10-K Jan 27, 2020
FY2016 Nov 30, 2016 $40.9M -14.6% $10.9B 0.4% AdvertisingExpense 10-K Jan 28, 2019
FY2015 Nov 30, 2015 $47.9M +6.0% $9.5B 0.5% AdvertisingExpense 10-K Jan 25, 2018
FY2014 Nov 30, 2014 $45.2M +41.8% $7.8B 0.6% AdvertisingExpense 10-K Jan 20, 2017
FY2013 Nov 30, 2013 $31.9M -3.4% $5.9B 0.5% AdvertisingExpense 10-K Jan 22, 2016
FY2012 Nov 30, 2012 $33M -19.9% $4.1B 0.8% AdvertisingExpense 10-K Jan 23, 2015
FY2011 Nov 30, 2011 $41.2M +2.5% $3.1B 1.3% AdvertisingExpense 10-K Jan 28, 2014
FY2010 Nov 30, 2010 $40.2M -4.7% $3.1B 1.3% AdvertisingExpense 10-K/A Aug 1, 2013
FY2009 Nov 30, 2009 $42.2M n/a $3.1B 1.4% AdvertisingExpense 10-K Jan 30, 2012

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Lennar in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
218 Lands' End $219M 16.4% +5.5% FY2026
219 Lennar $211M 0.6% +10.4% FY2025
220 Choice Hotels International $208M 13.0% +6.8% FY2025
221 JOYY $207M 9.8% -13.7% FY2025
222 Atlassian $206M 3.1% +34.8% FY2026
223 Primo Brands $206M 3.1% -5.9% FY2025
224 GoodRx $203M 25.5% -3.8% FY2025

Full ranking of 336 companies · Biggest increases #129 · Lowest ad-to-revenue #14 · Up 5+ years in a row #48

Questions

How much does Lennar spend on advertising?

Lennar spent $211M on advertising in fiscal 2025, the year ended Nov 30, 2025, according to its 10-K filed Jan 28, 2026.

What percentage of revenue does Lennar spend on advertising?

0.6% of revenue in fiscal 2025 ($211M of $34.2B). The median across the 336 companies tracked is 5.2%.

Is Lennar spending more on advertising?

Yes. Ad spend rose 10.4% in fiscal 2025 from fiscal 2024. It has risen 5 years in a row.

How does Lennar rank by advertising spend?

#219 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Lennar's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Jan 28, 2026
Accession number
0001628280-26-003870
Company
LENNAR CORP /NEW/, CIK 920760, SIC 1520 (General Bldg Contractors - Residential Bldgs)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Lennar advertising spend, FY2009-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Jan 28, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/lennar/advertising-spend/
Download
CSV, all years · CSV, all 336 companies