Companies that raised ad spend 5 or more years in a row, last fiscal year
Advertising expense higher than the year before in each of at least 5 consecutive fiscal years up to the latest one. Longest runs first. 65 companies.
Drawn from 336 US-listed companies, each on its latest fiscal year (FY2025 for 252 companies, FY2026 for 84 companies). Source: SEC EDGAR XBRL company facts. Data as of Nov 4, 2026. Methodology.
| # | Company | Ad spend | Revenue | Ad / revenue | YoY | Run | Year ended |
|---|---|---|---|---|---|---|---|
| 1 | Grand Canyon Education LOPE | $229M | $1.1B | 20.7% | +7.9% | 16 yrs, +823.5% | Dec 31, 2025 |
| 2 | Etsy ETSY | $791M | $2.9B | 27.4% | +8.8% | 12 yrs, +4330.8% | Dec 31, 2025 |
| 3 | Steven Madden SHOO | $134M | $2.5B | 5.3% | +31.0% | 12 yrs, +1058.8% | Dec 31, 2025 |
| 4 | ServiceNow NOW | $348M | $13.3B | 2.6% | +18.0% | 11 yrs, +1923.3% | Dec 31, 2025 |
| 5 | Rollins ROL | $129M | $3.8B | 3.4% | +7.5% | 11 yrs, +134.1% | Dec 31, 2025 |
| 6 | Dexcom DXCM | $224M | $4.7B | 4.8% | +15.2% | 10 yrs, +5495.0% | Dec 31, 2025 |
| 7 | Restaurant Brands International (Burger King) QSR | $1.3B | $9.4B | 13.7% | +1.9% | 9 yrs, +21433.3% | Dec 31, 2025 |
| 8 | HubSpot HUBS | $144M | $3.1B | 4.6% | +22.5% | 9 yrs, +3335.7% | Dec 31, 2025 |
| 9 | AMD AMD | $2.4B | $34.6B | 6.9% | +100.0% | 9 yrs, +1732.1% | Dec 27, 2025 |
| 10 | Freshpet FRPT | $158M | $1.1B | 14.3% | +23.6% | 9 yrs, +926.7% | Dec 31, 2025 |
| 11 | Crocs CROX | $394M | $4B | 9.7% | +4.3% | 9 yrs, +603.0% | Dec 31, 2025 |
| 12 | Deckers Outdoor DECK | $496M | $5.5B | 9.1% | +14.7% | 9 yrs, +352.5% | Mar 31, 2026 |
| 13 | W.W. Grainger GWW | $813M | $17.9B | 4.5% | +8.4% | 9 yrs, +351.7% | Dec 31, 2025 |
| 14 | McCormick MKC | $225M | $6.8B | 3.3% | +2.9% | 9 yrs, +118.8% | Nov 30, 2025 |
| 15 | CrowdStrike CRWD | $127M | $4.8B | 2.6% | +7.1% | 8 yrs, +7806.3% | Jan 31, 2026 |
| 16 | Chewy CHWY | $825M | $12.6B | 6.5% | +2.6% | 8 yrs, +225.1% | Feb 1, 2026 |
| 17 | Strategic Education STRA | $192M | $1.3B | 15.2% | +3.3% | 8 yrs, +188.0% | Dec 31, 2025 |
| 18 | Kroger KR | $1.2B | $148B | 0.8% | +0.8% | 8 yrs, +66.9% | Jan 31, 2026 |
| 19 | Snowflake SNOW | $122M | $4.7B | 2.6% | +16.3% | 7 yrs, +1014.7% | Jan 31, 2026 |
| 20 | Neurocrine Biosciences NBIX | $227M | $2.9B | 7.9% | +18.7% | 7 yrs, +1006.3% | Dec 31, 2025 |
| 21 | Somnigroup (Tempur Sealy) SGI | $692M | $7.5B | 9.3% | +47.0% | 7 yrs, +166.9% | Dec 31, 2025 |
| 22 | Genesco GCO | $142M | $2.4B | 5.8% | +6.6% | 7 yrs, +107.2% | Jan 31, 2026 |
| 23 | Celsius CELH | $319M | $2.5B | 12.7% | +43.9% | 6 yrs, +3936.7% | Dec 31, 2025 |
| 24 | e.l.f. Beauty ELF | $361M | $1.6B | 22.1% | +28.3% | 6 yrs, +1289.6% | Mar 31, 2026 |
| 25 | Coursera COUR | $107M | $758M | 14.1% | +70.7% | 6 yrs, +820.8% | Dec 31, 2025 |
| 26 | Remitly Global RELY | $255M | $1.6B | 15.6% | +13.2% | 6 yrs, +673.0% | Dec 31, 2025 |
| 27 | NerdWallet NRDS | $486M | $837M | 58.1% | +31.4% | 6 yrs, +461.0% | Dec 31, 2025 |
| 28 | Wingstop WING | $262M | $697M | 37.5% | +12.1% | 6 yrs, +335.9% | Dec 27, 2025 |
| 29 | Tapestry TPR | $963M | $8B | 12.0% | +29.3% | 6 yrs, +304.4% | Jun 27, 2026 |
| 30 | Covista CVSA | $267M | $2B | 13.7% | +8.0% | 6 yrs, +296.9% | Jun 30, 2026 |
| 31 | Starbucks SBUX | $870M | $37.2B | 2.3% | +45.6% | 6 yrs, +253.9% | Sep 28, 2025 |
| 32 | Papa John's PZZA | $168M | $2.1B | 8.2% | +2.0% | 6 yrs, +208.7% | Dec 28, 2025 |
| 33 | T-Mobile TMUS | $3.7B | $88.3B | 4.2% | +19.4% | 6 yrs, +131.3% | Dec 31, 2025 |
| 34 | Cimpress CMPR | $468M | $3.7B | 12.5% | +4.8% | 6 yrs, +54.7% | Jun 30, 2026 |
| 35 | Hims & Hers Health HIMS | $919M | $2.3B | 39.2% | +35.4% | 5 yrs, +1458.4% | Dec 31, 2025 |
| 36 | S&P Global SPGI | $252M | $15.3B | 1.6% | +10.0% | 5 yrs, +769.0% | Dec 31, 2025 |
| 37 | Coupang CPNG | $1.1B | $34.5B | 3.2% | +16.2% | 5 yrs, +759.4% | Dec 31, 2025 |
| 38 | TripAdvisor TRIP | $791M | $1.9B | 41.8% | +8.5% | 5 yrs, +570.3% | Dec 31, 2025 |
| 39 | Enova International ENVA | $237M | $3.2B | 7.5% | +2.6% | 5 yrs, +538.9% | Dec 31, 2025 |
| 40 | Brinker International EAT | $164M | $5.8B | 2.8% | +11.6% | 5 yrs, +519.7% | Jun 24, 2026 |
| 41 | Pinterest PINS | $169M | $4.2B | 4.0% | +4.5% | 5 yrs, +457.1% | Dec 31, 2025 |
| 42 | MercadoLibre MELI | $1.7B | $28.9B | 5.8% | +60.5% | 5 yrs, +374.7% | Dec 31, 2025 |
| 43 | MGM Resorts International MGM | $398M | $17.5B | 2.3% | +3.6% | 5 yrs, +352.3% | Dec 31, 2025 |
| 44 | Booking Holdings BKNG | $8.2B | $26.9B | 30.4% | +12.5% | 5 yrs, +275.7% | Dec 31, 2025 |
| 45 | Marriott International MAR | $999M | $26.2B | 3.8% | +0.6% | 5 yrs, +262.0% | Dec 31, 2025 |
| 46 | Interparfums IPAR | $295M | $1.5B | 19.8% | +5.1% | 5 yrs, +221.4% | Dec 31, 2025 |
| 47 | SoFi Technologies SOFI | $426M | $3.6B | 11.8% | +32.4% | 5 yrs, +206.9% | Dec 31, 2025 |
| 48 | Lennar LEN | $211M | $34.2B | 0.6% | +10.4% | 5 yrs, +190.4% | Nov 30, 2025 |
| 49 | United Airlines UAL | $250M | $59.1B | 0.4% | +6.4% | 5 yrs, +187.4% | Dec 31, 2025 |
| 50 | lululemon LULU | $618M | $11.1B | 5.6% | +14.0% | 5 yrs, +185.9% | Feb 1, 2026 |
| 51 | Lazard LAZ | $118M | $3.2B | 3.7% | +19.1% | 5 yrs, +179.3% | Dec 31, 2025 |
| 52 | DraftKings DKNG | $1.1B | $6.1B | 18.6% | +7.2% | 5 yrs, +161.3% | Dec 31, 2025 |
| 53 | TJX Companies TJX | $680M | $60.4B | 1.1% | +10.2% | 5 yrs, +126.7% | Jan 31, 2026 |
| 54 | JPMorgan Chase JPM | $5.5B | $182B | 3.0% | +11.2% | 5 yrs, +123.4% | Dec 31, 2025 |
| 55 | Dick's Sporting Goods DKS | $641M | $17.2B | 3.7% | +23.5% | 5 yrs, +118.5% | Jan 31, 2026 |
| 56 | Caleres CAL | $165M | $2.8B | 6.0% | +10.0% | 5 yrs, +111.3% | Jan 31, 2026 |
| 57 | Darden Restaurants DRI | $180M | $13.2B | 1.4% | +6.2% | 5 yrs, +98.0% | May 31, 2026 |
| 58 | monday.com MNDY | $238M | $1.2B | 19.3% | +8.9% | 5 yrs, +84.3% | Dec 31, 2025 |
| 59 | Monster Beverage MNST | $600M | $8.3B | 7.2% | +2.7% | 5 yrs, +73.5% | Dec 31, 2025 |
| 60 | Visa V | $1.7B | $40B | 4.2% | +7.9% | 5 yrs, +73.4% | Sep 30, 2025 |
| 61 | Walmart WMT | $5.4B | $713B | 0.8% | +5.9% | 5 yrs, +68.8% | Jan 31, 2026 |
| 62 | American Eagle Outfitters AEO | $251M | $5.5B | 4.5% | +21.8% | 5 yrs, +67.5% | Jan 31, 2026 |
| 63 | AutoNation AN | $268M | $27.6B | 1.0% | +4.9% | 5 yrs, +65.7% | Dec 31, 2025 |
| 64 | Nike NKE | $4.8B | $46.4B | 10.2% | +1.4% | 5 yrs, +52.7% | May 31, 2026 |
| 65 | CDW CDW | $223M | $22.4B | 1.0% | +2.3% | 5 yrs, +16.8% | Dec 31, 2025 |
Other lists
Largest ad spenders · Biggest increases · Biggest cuts · Highest ad-to-revenue · Lowest ad-to-revenue · New $100M spenders