Pinterest advertising spend, FY2025
Pinterest (PINS) reported $169M of advertising expense for the fiscal year ended Dec 31, 2025. That is 4.0% of revenue of $4.2B. Up 4.5% from FY2024.
Key facts
- Ad spend is 5.6x its FY2020 level ($30.3M), faster than revenue (2.5x).
- FY2025 is the highest year on file, going back to FY2017.
- Largest increase +212.5% in FY2021; largest cut -44.9% in FY2020.
- Ad spend has risen 5 years in a row.
- Ad spend is 4.0% of revenue, up from 1.8% in FY2020.
- Pinterest spends more on advertising than 28% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $169M | +4.5% | $4.2B | 4.0% | AdvertisingExpense | 10-K Feb 12, 2026 |
| FY2024 | Dec 31, 2024 | $162M | +10.9% | $3.6B | 4.4% | AdvertisingExpense | 10-K Feb 12, 2026 |
| FY2023 | Dec 31, 2023 | $146M | +4.2% | $3.1B | 4.8% | AdvertisingExpense | 10-K Feb 12, 2026 |
| FY2022 | Dec 31, 2022 | $140M | +47.5% | $2.8B | 5.0% | AdvertisingExpense | 10-K Feb 6, 2025 |
| FY2021 | Dec 31, 2021 | $94.7M | +212.5% | $2.6B | 3.7% | AdvertisingExpense | 10-K Feb 8, 2024 |
| FY2020 | Dec 31, 2020 | $30.3M | -44.9% | $1.7B | 1.8% | AdvertisingExpense | 10-K Feb 6, 2023 |
| FY2019 | Dec 31, 2019 | $55M | +186.5% | $1.1B | 4.8% | AdvertisingExpense | 10-K Feb 3, 2022 |
| FY2018 | Dec 31, 2018 | $19.2M | +40.1% | $756M | 2.5% | AdvertisingExpense | 10-K Feb 5, 2021 |
| FY2017 | Dec 31, 2017 | $13.7M | n/a | $473M | 2.9% | AdvertisingExpense | 10-K Feb 7, 2020 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Pinterest in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 240 | Academy Sports & Outdoors | $170M | 2.8% | +9.1% | FY2026 |
| 241 | $169M | 4.0% | +4.5% | FY2025 | |
| 242 | Melco Resorts & Entertainment | $168M | 3.3% | +1.7% | FY2025 |
| 243 | Papa John's | $168M | 8.2% | +2.0% | FY2025 |
| 244 | Axsome Therapeutics | $167M | 26.2% | +65.1% | FY2025 |
| 245 | Groupon | $166M | 33.3% | +15.0% | FY2025 |
| 246 | Zillow Group | $165M | 6.4% | -5.7% | FY2025 |
Full ranking of 336 companies · Biggest increases #186 · Up 5+ years in a row #41
Questions
How much does Pinterest spend on advertising?
Pinterest spent $169M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 12, 2026.
What percentage of revenue does Pinterest spend on advertising?
4.0% of revenue in fiscal 2025 ($169M of $4.2B). The median across the 336 companies tracked is 5.2%.
Is Pinterest spending more on advertising?
Yes. Ad spend rose 4.5% in fiscal 2025 from fiscal 2024. It has risen 5 years in a row.
How does Pinterest rank by advertising spend?
#241 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Pinterest's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Feb 12, 2026
- Accession number
0001506293-26-000021- Company
- PINTEREST, INC., CIK 1506293, SIC 7370 (Services-Computer Programming, Data Processing, Etc.)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Pinterest advertising spend, FY2017-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 12, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/pinterest/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies