Academy Sports & Outdoors advertising spend, FY2026
Academy Sports & Outdoors (ASO) reported $170M of advertising expense for the fiscal year ended Jan 31, 2026. That is 2.8% of revenue of $6.1B. Up 9.1% from FY2025.
Key facts
- Ad spend is 1.4x its FY2021 level ($123M), faster than revenue (1.1x).
- FY2026 is the highest year on file, going back to FY2019.
- Largest increase +23.1% in FY2022; largest cut -13.7% in FY2021.
- Ad spend has risen 3 years in a row.
- Ad spend is 2.8% of revenue, up from 2.2% in FY2021.
- Academy Sports & Outdoors spends more on advertising than 29% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2026 | Jan 31, 2026 | $170M | +9.1% | $6.1B | 2.8% | AdvertisingExpense | 10-K Mar 17, 2026 |
| FY2025 | Feb 1, 2025 | $156M | +1.3% | $5.9B | 2.6% | AdvertisingExpense | 10-K Mar 17, 2026 |
| FY2024 | Feb 3, 2024 | $154M | +6.4% | $6.2B | 2.5% | AdvertisingExpense | 10-K Mar 17, 2026 |
| FY2023 | Jan 28, 2023 | $145M | -4.4% | $6.4B | 2.3% | AdvertisingExpense | 10-K Mar 20, 2025 |
| FY2022 | Jan 29, 2022 | $151M | +23.1% | $6.8B | 2.2% | AdvertisingExpense | 10-K Mar 21, 2024 |
| FY2021 | Jan 30, 2021 | $123M | -13.7% | $5.7B | 2.2% | AdvertisingExpense | 10-K Mar 16, 2023 |
| FY2020 | Feb 1, 2020 | $142M | +2.3% | $4.8B | 2.9% | AdvertisingExpense | 10-K Mar 29, 2022 |
| FY2019 | Feb 2, 2019 | $139M | n/a | $4.8B | 2.9% | AdvertisingExpense | 10-K Apr 7, 2021 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Academy Sports & Outdoors in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 240 | Academy Sports & Outdoors | $170M | 2.8% | +9.1% | FY2026 |
| 241 | $169M | 4.0% | +4.5% | FY2025 | |
| 242 | Melco Resorts & Entertainment | $168M | 3.3% | +1.7% | FY2025 |
| 243 | Papa John's | $168M | 8.2% | +2.0% | FY2025 |
| 244 | Axsome Therapeutics | $167M | 26.2% | +65.1% | FY2025 |
| 245 | Groupon | $166M | 33.3% | +15.0% | FY2025 |
| 246 | Zillow Group | $165M | 6.4% | -5.7% | FY2025 |
Questions
How much does Academy Sports & Outdoors spend on advertising?
Academy Sports & Outdoors spent $170M on advertising in fiscal 2026, the year ended Jan 31, 2026, according to its 10-K filed Mar 17, 2026.
What percentage of revenue does Academy Sports & Outdoors spend on advertising?
2.8% of revenue in fiscal 2026 ($170M of $6.1B). The median across the 336 companies tracked is 5.2%.
Is Academy Sports & Outdoors spending more on advertising?
Yes. Ad spend rose 9.1% in fiscal 2026 from fiscal 2025. It has risen 3 years in a row.
How does Academy Sports & Outdoors rank by advertising spend?
#240 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Academy Sports & Outdoors's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2026, filed Mar 17, 2026
- Accession number
0001817358-26-000031- Company
- Academy Sports & Outdoors, Inc., CIK 1817358, SIC 5940 (Retail-Miscellaneous Shopping Goods Stores)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Academy Sports & Outdoors advertising spend, FY2019-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 17, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/academy-sports-outdoors/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies