Melco Resorts & Entertainment advertising spend, FY2025

Melco Resorts & Entertainment (MLCO) reported $168M of advertising expense for the fiscal year ended Dec 31, 2025. That is 3.3% of revenue of $5.2B. Up 1.7% from FY2024.

Ad spend, FY2025
$168M
year ended Dec 31, 2025
Change vs prior year
+1.7%
vs FY2024
Share of revenue
3.3%
of $5.2B revenue
Rank by ad spend
#242
of 336 companies

Key facts

  • Ad spend is 1.6x its FY2015 level ($107M), faster than revenue (1.3x).
  • FY2025 is the highest year on file, going back to FY2010.
  • Largest increase +240.7% in FY2023; largest cut -61.9% in FY2020.
  • Ad spend has risen 3 years in a row.
  • Ad spend is 3.3% of revenue, up from 2.0% in FY2020.
  • Melco Resorts & Entertainment spends more on advertising than 28% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $50M $100M $150M $200M FY2010 (ended 2010-12-31): $45.3M FY2011 (ended 2011-12-31): $31.6M 2011 FY2012 (ended 2012-12-31): $40.9M FY2013 (ended 2013-12-31): $43.4M 2013 FY2014 (ended 2014-12-31): $47.9M FY2015 (ended 2015-12-31): $107M 2015 FY2016 (ended 2016-12-31): $83.1M FY2017 (ended 2017-12-31): $87.8M 2017 FY2018 (ended 2018-12-31): $112M FY2019 (ended 2019-12-31): $89.4M 2019 FY2020 (ended 2020-12-31): $34.1M FY2021 (ended 2021-12-31): $39.8M 2021 FY2022 (ended 2022-12-31): $29.4M FY2023 (ended 2023-12-31): $100M 2023 FY2024 (ended 2024-12-31): $165M FY2025 (ended 2025-12-31): $168M 2025 $168M

Ad spend as % of revenue

0% 1% 2% 3% 4% FY2010 (ended 2010-12-31): 1.7% FY2011 (ended 2011-12-31): 0.8% 2011 FY2012 (ended 2012-12-31): 1.0% FY2013 (ended 2013-12-31): 0.9% 2013 FY2014 (ended 2014-12-31): 1.0% FY2015 (ended 2015-12-31): 2.7% 2015 FY2016 (ended 2016-12-31): 1.8% FY2017 (ended 2017-12-31): 1.7% 2017 FY2018 (ended 2018-12-31): 2.2% FY2019 (ended 2019-12-31): 1.6% 2019 FY2020 (ended 2020-12-31): 2.0% FY2021 (ended 2021-12-31): 2.0% 2021 FY2022 (ended 2022-12-31): 2.2% FY2023 (ended 2023-12-31): 2.7% 2023 FY2024 (ended 2024-12-31): 3.6% FY2025 (ended 2025-12-31): 3.3% 2025 3.3%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $168M +1.7% $5.2B 3.3% AdvertisingExpense 20-F Mar 13, 2026
FY2024 Dec 31, 2024 $165M +64.9% $4.6B 3.6% AdvertisingExpense 20-F Mar 13, 2026
FY2023 Dec 31, 2023 $100M +240.7% $3.8B 2.7% AdvertisingExpense 20-F Mar 13, 2026
FY2022 Dec 31, 2022 $29.4M -26.1% $1.3B 2.2% AdvertisingExpense 20-F Mar 21, 2025
FY2021 Dec 31, 2021 $39.8M +16.9% $2B 2.0% AdvertisingExpense 20-F Mar 22, 2024
FY2020 Dec 31, 2020 $34.1M -61.9% $1.7B 2.0% AdvertisingExpense 20-F Mar 31, 2023
FY2019 Dec 31, 2019 $89.4M -19.9% $5.7B 1.6% AdvertisingExpense 20-F Mar 31, 2022
FY2018 Dec 31, 2018 $112M +27.2% $5.2B 2.2% AdvertisingExpense 20-F Mar 31, 2021
FY2017 Dec 31, 2017 $87.8M +5.7% $5.3B 1.7% AdvertisingExpense 20-F Mar 31, 2020
FY2016 Dec 31, 2016 $83.1M -22.6% $4.5B 1.8% AdvertisingExpense 20-F Mar 29, 2019
FY2015 Dec 31, 2015 $107M +124.2% $4B 2.7% AdvertisingExpense 20-F Apr 12, 2018
FY2014 Dec 31, 2014 $47.9M +10.4% $4.8B 1.0% AdvertisingExpense 20-F Apr 11, 2017
FY2013 Dec 31, 2013 $43.4M +6.2% $5.1B 0.9% AdvertisingExpense 20-F Apr 12, 2016
FY2012 Dec 31, 2012 $40.9M +29.5% $4.1B 1.0% AdvertisingExpense 20-F Apr 15, 2015
FY2011 Dec 31, 2011 $31.6M -30.3% $3.8B 0.8% AdvertisingExpense 20-F Apr 15, 2014
FY2010 Dec 31, 2010 $45.3M n/a $2.6B 1.7% AdvertisingExpense 20-F Apr 18, 2013

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Melco Resorts & Entertainment in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
240 Academy Sports & Outdoors $170M 2.8% +9.1% FY2026
241 Pinterest $169M 4.0% +4.5% FY2025
242 Melco Resorts & Entertainment $168M 3.3% +1.7% FY2025
243 Papa John's $168M 8.2% +2.0% FY2025
244 Axsome Therapeutics $167M 26.2% +65.1% FY2025
245 Groupon $166M 33.3% +15.0% FY2025
246 Zillow Group $165M 6.4% -5.7% FY2025

Full ranking of 336 companies · Biggest increases #226

Questions

How much does Melco Resorts & Entertainment spend on advertising?

Melco Resorts & Entertainment spent $168M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 20-F filed Mar 13, 2026.

What percentage of revenue does Melco Resorts & Entertainment spend on advertising?

3.3% of revenue in fiscal 2025 ($168M of $5.2B). The median across the 336 companies tracked is 5.2%.

Is Melco Resorts & Entertainment spending more on advertising?

Yes. Ad spend rose 1.7% in fiscal 2025 from fiscal 2024. It has risen 3 years in a row.

How does Melco Resorts & Entertainment rank by advertising spend?

#242 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Melco Resorts & Entertainment's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
20-F for FY2025, filed Mar 13, 2026
Accession number
0001193125-26-105023
Company
Melco Resorts & Entertainment LTD, CIK 1381640, SIC 7011 (Hotels & Motels)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Melco Resorts & Entertainment advertising spend, FY2010-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 20-F filed Mar 13, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/melco-resorts-entertainment/advertising-spend/
Download
CSV, all years · CSV, all 336 companies