S&P Global advertising spend, FY2025

S&P Global (SPGI) reported $252M of advertising expense for the fiscal year ended Dec 31, 2025. That is 1.6% of revenue of $15.3B. Up 10.0% from FY2024.

Ad spend, FY2025
$252M
year ended Dec 31, 2025
Change vs prior year
+10.0%
vs FY2024
Share of revenue
1.6%
of $15.3B revenue
Rank by ad spend
#192
of 336 companies

Key facts

  • Ad spend is 7.6x its FY2015 level ($33M), faster than revenue (2.9x).
  • FY2025 is the highest year on file, going back to FY2008.
  • Largest increase +353.8% in FY2022; largest cut -42.3% in FY2010.
  • Ad spend has risen 5 years in a row.
  • Ad spend is 1.6% of revenue, up from 0.4% in FY2020.
  • S&P Global spends more on advertising than 43% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $100M $200M $300M FY2008 (ended 2008-12-31): $67.3M FY2009 (ended 2009-12-31): $52M FY2010 (ended 2010-12-31): $30M 2010 FY2011 (ended 2011-12-31): $32M FY2012 (ended 2012-12-31): $31M FY2013 (ended 2013-12-31): $41M 2013 FY2014 (ended 2014-12-31): $35M FY2015 (ended 2015-12-31): $33M FY2016 (ended 2016-12-31): $35M 2016 FY2017 (ended 2017-12-31): $33M FY2018 (ended 2018-12-31): $33M FY2019 (ended 2019-12-31): $34M 2019 FY2020 (ended 2020-12-31): $29M FY2021 (ended 2021-12-31): $39M FY2022 (ended 2022-12-31): $177M 2022 FY2023 (ended 2023-12-31): $209M FY2024 (ended 2024-12-31): $229M FY2025 (ended 2025-12-31): $252M 2025 $252M

Ad spend as % of revenue

0.0% 0.5% 1.0% 1.5% 2.0% FY2008 (ended 2008-12-31): 1.1% FY2009 (ended 2009-12-31): 0.9% FY2010 (ended 2010-12-31): 0.8% 2010 FY2011 (ended 2011-12-31): 0.8% FY2012 (ended 2012-12-31): 0.7% FY2013 (ended 2013-12-31): 0.9% 2013 FY2014 (ended 2014-12-31): 0.7% FY2015 (ended 2015-12-31): 0.6% FY2016 (ended 2016-12-31): 0.6% 2016 FY2017 (ended 2017-12-31): 0.5% FY2018 (ended 2018-12-31): 0.5% FY2019 (ended 2019-12-31): 0.5% 2019 FY2020 (ended 2020-12-31): 0.4% FY2021 (ended 2021-12-31): 0.5% FY2022 (ended 2022-12-31): 1.6% 2022 FY2023 (ended 2023-12-31): 1.7% FY2024 (ended 2024-12-31): 1.6% FY2025 (ended 2025-12-31): 1.6% 2025 1.6%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $252M +10.0% $15.3B 1.6% AdvertisingExpense 10-K Feb 11, 2026
FY2024 Dec 31, 2024 $229M +9.6% $14.2B 1.6% AdvertisingExpense 10-K Feb 11, 2026
FY2023 Dec 31, 2023 $209M +18.1% $12.5B 1.7% AdvertisingExpense 10-K Feb 11, 2026
FY2022 Dec 31, 2022 $177M +353.8% $11.2B 1.6% AdvertisingExpense 10-K Feb 9, 2024
FY2021 Dec 31, 2021 $39M +34.5% $8.3B 0.5% AdvertisingExpense 10-K Feb 9, 2024
FY2020 Dec 31, 2020 $29M -14.7% $7.4B 0.4% AdvertisingExpense 10-K Feb 10, 2023
FY2019 Dec 31, 2019 $34M +3.0% $6.7B 0.5% AdvertisingExpense 10-K Feb 8, 2022
FY2018 Dec 31, 2018 $33M 0.0% $6.3B 0.5% AdvertisingExpense 10-K Feb 9, 2021
FY2017 Dec 31, 2017 $33M -5.7% $6.1B 0.5% AdvertisingExpense 10-K Feb 10, 2020
FY2016 Dec 31, 2016 $35M +6.1% $5.7B 0.6% AdvertisingExpense 10-K Feb 13, 2019
FY2015 Dec 31, 2015 $33M -5.7% $5.3B 0.6% AdvertisingExpense 10-K Feb 9, 2018
FY2014 Dec 31, 2014 $35M -14.6% $5.1B 0.7% AdvertisingExpense 10-K Feb 9, 2017
FY2013 Dec 31, 2013 $41M +32.3% $4.7B 0.9% AdvertisingExpense 10-K Feb 12, 2016
FY2012 Dec 31, 2012 $31M -3.1% $4.3B 0.7% AdvertisingExpense 10-K Feb 13, 2015
FY2011 Dec 31, 2011 $32M +6.7% $4B 0.8% AdvertisingExpense 10-K Feb 7, 2014
FY2010 Dec 31, 2010 $30M -42.3% $3.6B 0.8% AdvertisingExpense 10-K/A Mar 20, 2013
FY2009 Dec 31, 2009 $52M -22.7% $5.9B 0.9% AdvertisingExpense 10-K Feb 7, 2012
FY2008 Dec 31, 2008 $67.3M n/a $6.4B 1.1% AdvertisingExpense 10-K Feb 23, 2011

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to S&P Global in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
188 Lithia Motors $257M 0.7% +2.5% FY2025
189 Remitly Global $255M 15.6% +13.2% FY2025
190 Bath & Body Works $255M 3.5% +5.4% FY2026
191 Optimum Communications $253M 2.9% -3.9% FY2025
192 S&P Global $252M 1.6% +10.0% FY2025
193 American Eagle Outfitters $251M 4.5% +21.8% FY2026
194 United Airlines $250M 0.4% +6.4% FY2025

Full ranking of 336 companies · Biggest increases #131 · Up 5+ years in a row #36

Questions

How much does S&P Global spend on advertising?

S&P Global spent $252M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 11, 2026.

What percentage of revenue does S&P Global spend on advertising?

1.6% of revenue in fiscal 2025 ($252M of $15.3B). The median across the 336 companies tracked is 5.2%.

Is S&P Global spending more on advertising?

Yes. Ad spend rose 10.0% in fiscal 2025 from fiscal 2024. It has risen 5 years in a row.

How does S&P Global rank by advertising spend?

#192 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does S&P Global's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 11, 2026
Accession number
0000064040-26-000013
Company
S&P Global Inc., CIK 64040, SIC 7320 (Services-Consumer Credit Reporting, Collection Agencies)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
S&P Global advertising spend, FY2008-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 11, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/s-p-global/advertising-spend/
Download
CSV, all years · CSV, all 336 companies