Remitly Global advertising spend, FY2025
Remitly Global (RELY) reported $255M of advertising expense for the fiscal year ended Dec 31, 2025. That is 15.6% of revenue of $1.6B. Up 13.2% from FY2024.
Key facts
- Ad spend is 4.1x its FY2020 level ($62M), slower than revenue (6.4x).
- FY2025 is the highest year on file, going back to FY2019.
- Largest increase +87.9% in FY2020.
- Ad spend has risen 6 years in a row.
- Ad spend is 15.6% of revenue, down from 24.1% in FY2020.
- Remitly Global spends more on advertising than 44% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 3.0x the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $255M | +13.2% | $1.6B | 15.6% | AdvertisingExpense | 10-K Feb 18, 2026 |
| FY2024 | Dec 31, 2024 | $225M | +24.3% | $1.3B | 17.8% | AdvertisingExpense | 10-K Feb 18, 2026 |
| FY2023 | Dec 31, 2023 | $181M | +30.2% | $944M | 19.2% | AdvertisingExpense | 10-K Feb 18, 2026 |
| FY2022 | Dec 31, 2022 | $139M | +35.4% | $654M | 21.3% | AdvertisingExpense | 10-K Feb 19, 2025 |
| FY2021 | Dec 31, 2021 | $103M | +66.0% | $459M | 22.4% | AdvertisingExpense | 10-K Feb 23, 2024 |
| FY2020 | Dec 31, 2020 | $62M | +87.9% | $257M | 24.1% | AdvertisingExpense | 10-K Feb 28, 2023 |
| FY2019 | Dec 31, 2019 | $33M | n/a | $127M | 26.1% | AdvertisingExpense | 10-K Mar 29, 2022 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Remitly Global in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 187 | SelectQuote | $258M | 16.0% | -2.0% | FY2026 |
| 188 | Lithia Motors | $257M | 0.7% | +2.5% | FY2025 |
| 189 | Remitly Global | $255M | 15.6% | +13.2% | FY2025 |
| 190 | Bath & Body Works | $255M | 3.5% | +5.4% | FY2026 |
| 191 | Optimum Communications | $253M | 2.9% | -3.9% | FY2025 |
| 192 | S&P Global | $252M | 1.6% | +10.0% | FY2025 |
| 193 | American Eagle Outfitters | $251M | 4.5% | +21.8% | FY2026 |
Full ranking of 336 companies · Biggest increases #108 · Highest ad-to-revenue #49 · Up 5+ years in a row #26
Questions
How much does Remitly Global spend on advertising?
Remitly Global spent $255M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 18, 2026.
What percentage of revenue does Remitly Global spend on advertising?
15.6% of revenue in fiscal 2025 ($255M of $1.6B). The median across the 336 companies tracked is 5.2%.
Is Remitly Global spending more on advertising?
Yes. Ad spend rose 13.2% in fiscal 2025 from fiscal 2024. It has risen 6 years in a row.
How does Remitly Global rank by advertising spend?
#189 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Remitly Global's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Feb 18, 2026
- Accession number
0001628280-26-009038- Company
- Remitly Global, Inc., CIK 1782170, SIC 7389 (Services-Business Services, NEC)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Remitly Global advertising spend, FY2019-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 18, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/remitly-global/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies