Highest advertising spend as a share of revenue, last fiscal year
The 50 companies with the highest advertising expense relative to revenue in their latest fiscal year. 50 companies.
Drawn from 336 US-listed companies, each on its latest fiscal year (FY2025 for 252 companies, FY2026 for 84 companies). Source: SEC EDGAR XBRL company facts. Data as of Nov 4, 2026. Methodology.
| # | Company | Ad spend | Revenue | Ad / revenue | YoY | Year ended |
|---|---|---|---|---|---|---|
| 1 | EverQuote EVER | $501M | $693M | 72.3% | +45.1% | Dec 31, 2025 |
| 2 | LendingTree TREE | $771M | $1.1B | 69.0% | +29.3% | Dec 31, 2025 |
| 3 | NerdWallet NRDS | $486M | $837M | 58.1% | +31.4% | Dec 31, 2025 |
| 4 | Vivid Seats SEAT | $231M | $451M | 51.3% | -18.8% | Dec 31, 2025 |
| 5 | StubHub STUB | $892M | $1.7B | 51.1% | +13.4% | Dec 31, 2025 |
| 6 | TripAdvisor TRIP | $791M | $1.9B | 41.8% | +8.5% | Dec 31, 2025 |
| 7 | Hims & Hers Health HIMS | $919M | $2.3B | 39.2% | +35.4% | Dec 31, 2025 |
| 8 | Wingstop WING | $262M | $697M | 37.5% | +12.1% | Dec 27, 2025 |
| 9 | Groupon GRPN | $166M | $498M | 33.3% | +15.0% | Dec 31, 2025 |
| 10 | Angi ANGI | $334M | $1B | 32.4% | +0.2% | Dec 31, 2025 |
| 11 | Fiverr International FVRR | $132M | $431M | 30.6% | +8.2% | Dec 31, 2025 |
| 12 | Booking Holdings BKNG | $8.2B | $26.9B | 30.4% | +12.5% | Dec 31, 2025 |
| 13 | Oddity Tech ODD | $246M | $810M | 30.3% | +49.5% | Dec 31, 2025 |
| 14 | ZipRecruiter ZIP | $125M | $449M | 27.9% | +27.7% | Dec 31, 2025 |
| 15 | eHealth EHTH | $154M | $554M | 27.7% | -6.5% | Dec 31, 2025 |
| 16 | Coty COTY | $1.6B | $5.8B | 27.7% | +2.1% | Jun 30, 2026 |
| 17 | Playtika PLTK | $761M | $2.8B | 27.6% | +34.9% | Dec 31, 2025 |
| 18 | Etsy ETSY | $791M | $2.9B | 27.4% | +8.8% | Dec 31, 2025 |
| 19 | Tarsus Pharmaceuticals TARS | $121M | $451M | 26.9% | +306.7% | Dec 31, 2025 |
| 20 | Expedia EXPE | $3.9B | $14.7B | 26.5% | -2.5% | Dec 31, 2025 |
| 21 | Axsome Therapeutics AXSM | $167M | $638M | 26.2% | +65.1% | Dec 31, 2025 |
| 22 | CoStar Group CSGP | $830M | $3.2B | 25.6% | -1.8% | Dec 31, 2025 |
| 23 | GoodRx GDRX | $203M | $797M | 25.5% | -3.8% | Dec 31, 2025 |
| 24 | Lemonade LMND | $187M | $738M | 25.4% | +54.2% | Dec 31, 2025 |
| 25 | Brilliant Earth Group BRLT | $106M | $437M | 24.2% | -2.2% | Dec 31, 2025 |
| 26 | Webull BULL | $136M | $571M | 23.8% | -2.0% | Dec 31, 2025 |
| 27 | Chime Financial CHYM | $510M | $2.2B | 23.3% | +11.7% | Dec 31, 2025 |
| 28 | LegalZoom LZ | $176M | $756M | 23.2% | +11.4% | Dec 31, 2025 |
| 29 | e.l.f. Beauty ELF | $361M | $1.6B | 22.1% | +28.3% | Mar 31, 2026 |
| 30 | BridgeBio Pharma BBIO | $110M | $502M | 21.9% | +412.1% | Dec 31, 2025 |
| 31 | Teladoc Health TDOC | $546M | $2.5B | 21.6% | -8.2% | Dec 31, 2025 |
| 32 | Sohu.com SOHU | $126M | $584M | 21.5% | -24.3% | Dec 31, 2025 |
| 33 | Starz Entertainment STRZ | $289M | $1.4B | 21.1% | -10.4% | Mar 31, 2025 |
| 34 | Grand Canyon Education LOPE | $229M | $1.1B | 20.7% | +7.9% | Dec 31, 2025 |
| 35 | CarGurus CARG | $183M | $907M | 20.2% | +13.9% | Dec 31, 2025 |
| 36 | Interparfums IPAR | $295M | $1.5B | 19.8% | +5.1% | Dec 31, 2025 |
| 37 | Movado Group MOV | $131M | $671M | 19.5% | -10.7% | Jan 31, 2026 |
| 38 | Take-Two Interactive TTWO | $1.3B | $6.7B | 19.3% | +2.6% | Mar 31, 2026 |
| 39 | monday.com MNDY | $238M | $1.2B | 19.3% | +8.9% | Dec 31, 2025 |
| 40 | Weibo WB | $338M | $1.8B | 19.2% | +5.7% | Dec 31, 2025 |
| 41 | Phoenix Education Partners PXED | $191M | $1B | 18.8% | +5.2% | Aug 31, 2026 |
| 42 | DraftKings DKNG | $1.1B | $6.1B | 18.6% | +7.2% | Dec 31, 2025 |
| 43 | PDD Holdings (Temu) PDD | $10.7B | $61.8B | 17.4% | +14.2% | Dec 31, 2025 |
| 44 | Jack in the Box JACK | $244M | $1.5B | 16.6% | -6.0% | Sep 28, 2025 |
| 45 | Lands' End LE | $219M | $1.3B | 16.4% | +5.5% | Jan 30, 2026 |
| 46 | Rocket Companies RKT | $1.1B | $6.7B | 16.3% | +32.0% | Dec 31, 2025 |
| 47 | SelectQuote SLQT | $258M | $1.6B | 16.0% | -2.0% | Jun 30, 2026 |
| 48 | Match Group MTCH | $550M | $3.5B | 15.8% | +0.7% | Dec 31, 2025 |
| 49 | Remitly Global RELY | $255M | $1.6B | 15.6% | +13.2% | Dec 31, 2025 |
| 50 | Autohome ATHM | $143M | $923M | 15.5% | -19.0% | Dec 31, 2025 |
Other lists
Largest ad spenders · Biggest increases · Biggest cuts · Lowest ad-to-revenue · Up 5+ years in a row · New $100M spenders