Tarsus Pharmaceuticals advertising spend, FY2025
Tarsus Pharmaceuticals (TARS) reported $121M of advertising expense for the fiscal year ended Dec 31, 2025. That is 26.9% of revenue of $451M. Up 306.7% from FY2024.
Key facts
- Ad spend is 13x its FY2023 level ($9.4M), slower than revenue (26x).
- FY2025 is the highest year on file, going back to FY2022.
- Ad spend has risen 2 years in a row.
- Tarsus Pharmaceuticals spends more on advertising than 10% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 5.2x the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $121M | +306.7% | $451M | 26.9% | AdvertisingExpense | 10-K Feb 23, 2026 |
| FY2024 | Dec 31, 2024 | $29.8M | +217.0% | $183M | 16.3% | AdvertisingExpense | 10-K Feb 23, 2026 |
| FY2023 | Dec 31, 2023 | $9.4M | n/a | $17.4M | 53.9% | AdvertisingExpense | 10-K Feb 23, 2026 |
| FY2022 | Dec 31, 2022 | $0 | n/a | $25.8M | 0.0% | AdvertisingExpense | 10-K Feb 25, 2025 |
A $0 value is what the filing tagged for that year. YoY is not shown next to it.
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Tarsus Pharmaceuticals in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 299 | Generac | $123M | 2.9% | +5.7% | FY2025 |
| 300 | Lyft | $123M | 1.9% | -10.2% | FY2025 |
| 301 | Snowflake | $122M | 2.6% | +16.3% | FY2026 |
| 302 | Insulet | $121M | 4.5% | +43.9% | FY2025 |
| 303 | Tarsus Pharmaceuticals | $121M | 26.9% | +306.7% | FY2025 |
| 304 | Ziff Davis | $119M | 8.2% | +4.0% | FY2025 |
| 305 | Cisco Systems | $119M | 0.2% | -36.0% | FY2026 |
Full ranking of 336 companies · Biggest increases #2 · Highest ad-to-revenue #19 · New $100M spenders #8
Questions
How much does Tarsus Pharmaceuticals spend on advertising?
Tarsus Pharmaceuticals spent $121M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 23, 2026.
What percentage of revenue does Tarsus Pharmaceuticals spend on advertising?
26.9% of revenue in fiscal 2025 ($121M of $451M). The median across the 336 companies tracked is 5.2%.
Is Tarsus Pharmaceuticals spending more on advertising?
Yes. Ad spend rose 306.7% in fiscal 2025 from fiscal 2024. It has risen 2 years in a row.
How does Tarsus Pharmaceuticals rank by advertising spend?
#303 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Tarsus Pharmaceuticals's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Feb 23, 2026
- Accession number
0001819790-26-000019- Company
- Tarsus Pharmaceuticals, Inc., CIK 1819790, SIC 2836 (Biological Products, (No Diagnostic Substances))
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Tarsus Pharmaceuticals advertising spend, FY2022-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 23, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/tarsus-pharmaceuticals/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies