Snowflake advertising spend, FY2026
Snowflake (SNOW) reported $122M of advertising expense for the fiscal year ended Jan 31, 2026. That is 2.6% of revenue of $4.7B. Up 16.3% from FY2025.
Key facts
- Ad spend is 3.0x its FY2021 level ($41M), slower than revenue (7.9x).
- FY2026 is the highest year on file, going back to FY2019.
- Largest increase +172.5% in FY2020.
- Ad spend has risen 7 years in a row.
- Ad spend is 2.6% of revenue, down from 6.9% in FY2021.
- Snowflake spends more on advertising than 10% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2026 | Jan 31, 2026 | $122M | +16.3% | $4.7B | 2.6% | AdvertisingExpense | 10-K Mar 20, 2026 |
| FY2025 | Jan 31, 2025 | $105M | +22.5% | $3.6B | 2.9% | AdvertisingExpense | 10-K Mar 20, 2026 |
| FY2024 | Jan 31, 2024 | $85.3M | +25.1% | $2.8B | 3.0% | AdvertisingExpense | 10-K Mar 20, 2026 |
| FY2023 | Jan 31, 2023 | $68.2M | +18.6% | $2.1B | 3.3% | AdvertisingExpense | 10-K Mar 21, 2025 |
| FY2022 | Jan 31, 2022 | $57.5M | +40.2% | $1.2B | 4.7% | AdvertisingExpense | 10-K Mar 26, 2024 |
| FY2021 | Jan 31, 2021 | $41M | +38.0% | $592M | 6.9% | AdvertisingExpense | 10-K Mar 29, 2023 |
| FY2020 | Jan 31, 2020 | $29.7M | +172.5% | $265M | 11.2% | AdvertisingExpense | 10-K Mar 30, 2022 |
| FY2019 | Jan 31, 2019 | $10.9M | n/a | $96.7M | 11.3% | AdvertisingExpense | 10-K Mar 31, 2021 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Snowflake in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 297 | Six Flags Entertainment | $124M | 4.0% | +20.5% | FY2025 |
| 299 | Generac | $123M | 2.9% | +5.7% | FY2025 |
| 300 | Lyft | $123M | 1.9% | -10.2% | FY2025 |
| 301 | Snowflake | $122M | 2.6% | +16.3% | FY2026 |
| 302 | Insulet | $121M | 4.5% | +43.9% | FY2025 |
| 303 | Tarsus Pharmaceuticals | $121M | 26.9% | +306.7% | FY2025 |
| 304 | Ziff Davis | $119M | 8.2% | +4.0% | FY2025 |
Full ranking of 336 companies · Biggest increases #86 · Up 5+ years in a row #19
Questions
How much does Snowflake spend on advertising?
Snowflake spent $122M on advertising in fiscal 2026, the year ended Jan 31, 2026, according to its 10-K filed Mar 20, 2026.
What percentage of revenue does Snowflake spend on advertising?
2.6% of revenue in fiscal 2026 ($122M of $4.7B). The median across the 336 companies tracked is 5.2%.
Is Snowflake spending more on advertising?
Yes. Ad spend rose 16.3% in fiscal 2026 from fiscal 2025. It has risen 7 years in a row.
How does Snowflake rank by advertising spend?
#301 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Snowflake's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2026, filed Mar 20, 2026
- Accession number
0001640147-26-000008- Company
- Snowflake Inc., CIK 1640147, SIC 7372 (Services-Prepackaged Software)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Snowflake advertising spend, FY2019-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 20, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/snowflake/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies