Insulet advertising spend, FY2025
Insulet (PODD) reported $121M of advertising expense for the fiscal year ended Dec 31, 2025. That is 4.5% of revenue of $2.7B. Up 43.9% from FY2024.
Key facts
- Ad spend is 4.0x its FY2020 level ($30M), faster than revenue (3.0x).
- FY2025 is the highest year on file, going back to FY2018.
- Largest increase +167.9% in FY2020; largest cut -6.6% in FY2022.
- Ad spend has risen 3 years in a row.
- Ad spend is 4.5% of revenue, up from 3.3% in FY2020.
- Insulet spends more on advertising than 10% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $121M | +43.9% | $2.7B | 4.5% | AdvertisingExpense | 10-K Feb 18, 2026 |
| FY2024 | Dec 31, 2024 | $84.3M | +33.6% | $2.1B | 4.1% | AdvertisingExpense | 10-K Feb 18, 2026 |
| FY2023 | Dec 31, 2023 | $63.1M | +53.2% | $1.7B | 3.7% | AdvertisingExpense | 10-K Feb 18, 2026 |
| FY2022 | Dec 31, 2022 | $41.2M | -6.6% | $1.3B | 3.2% | AdvertisingExpense | 10-K Feb 21, 2025 |
| FY2021 | Dec 31, 2021 | $44.1M | +47.0% | $1.1B | 4.0% | AdvertisingExpense | 10-K Feb 23, 2024 |
| FY2020 | Dec 31, 2020 | $30M | +167.9% | $904M | 3.3% | AdvertisingExpense | 10-K Feb 24, 2023 |
| FY2019 | Dec 31, 2019 | $11.2M | +6.7% | $738M | 1.5% | AdvertisingExpense | 10-K Feb 24, 2022 |
| FY2018 | Dec 31, 2018 | $10.5M | n/a | $564M | 1.9% | AdvertisingExpense | 10-K Feb 24, 2021 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Insulet in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 299 | Generac | $123M | 2.9% | +5.7% | FY2025 |
| 300 | Lyft | $123M | 1.9% | -10.2% | FY2025 |
| 301 | Snowflake | $122M | 2.6% | +16.3% | FY2026 |
| 302 | Insulet | $121M | 4.5% | +43.9% | FY2025 |
| 303 | Tarsus Pharmaceuticals | $121M | 26.9% | +306.7% | FY2025 |
| 304 | Ziff Davis | $119M | 8.2% | +4.0% | FY2025 |
| 305 | Cisco Systems | $119M | 0.2% | -36.0% | FY2026 |
Full ranking of 336 companies · Biggest increases #31 · New $100M spenders #7
Questions
How much does Insulet spend on advertising?
Insulet spent $121M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 18, 2026.
What percentage of revenue does Insulet spend on advertising?
4.5% of revenue in fiscal 2025 ($121M of $2.7B). The median across the 336 companies tracked is 5.2%.
Is Insulet spending more on advertising?
Yes. Ad spend rose 43.9% in fiscal 2025 from fiscal 2024. It has risen 3 years in a row.
How does Insulet rank by advertising spend?
#302 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Insulet's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Feb 18, 2026
- Accession number
0001145197-26-000028- Company
- INSULET CORP, CIK 1145197, SIC 3841 (Surgical & Medical Instruments & Apparatus)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Insulet advertising spend, FY2018-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 18, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/insulet/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies