Lyft advertising spend, FY2025
Lyft (LYFT) reported $123M of advertising expense for the fiscal year ended Dec 31, 2025. That is 1.9% of revenue of $6.3B. Down 10.2% from FY2024.
Key facts
- Ad spend is 1.2x its FY2020 level ($103M), slower than revenue (2.7x).
- The highest year on file is FY2018 at $352M; FY2025 is 65% below it.
- Largest increase +41.9% in FY2021; largest cut -46.6% in FY2019.
- Ad spend is 1.9% of revenue, down from 4.3% in FY2020.
- Lyft spends more on advertising than 11% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $123M | -10.2% | $6.3B | 1.9% | AdvertisingExpense | 10-K Feb 11, 2026 |
| FY2024 | Dec 31, 2024 | $137M | +12.2% | $5.8B | 2.4% | AdvertisingExpense | 10-K Feb 11, 2026 |
| FY2023 | Dec 31, 2023 | $122M | -24.7% | $4.4B | 2.8% | AdvertisingExpense | 10-K Feb 11, 2026 |
| FY2022 | Dec 31, 2022 | $162M | +11.5% | $4.1B | 4.0% | AdvertisingExpense | 10-K Feb 14, 2025 |
| FY2021 | Dec 31, 2021 | $145M | +41.9% | $3.2B | 4.5% | AdvertisingExpense | 10-K Feb 20, 2024 |
| FY2020 | Dec 31, 2020 | $103M | -45.6% | $2.4B | 4.3% | AdvertisingExpense | 10-K Feb 27, 2023 |
| FY2019 | Dec 31, 2019 | $188M | -46.6% | $3.6B | 5.2% | AdvertisingExpense | 10-K/A Apr 29, 2022 |
| FY2018 | Dec 31, 2018 | $352M | +11.6% | $2.2B | 16.3% | AdvertisingExpense | 10-K Mar 1, 2021 |
| FY2017 | Dec 31, 2017 | $316M | n/a | $1.1B | 29.8% | AdvertisingExpense | 10-K Feb 28, 2020 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Lyft in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 297 | Six Flags Entertainment | $124M | 4.0% | +20.5% | FY2025 |
| 298 | Supernus | $124M | 10.0% | +82.4% | FY2025 |
| 299 | Generac | $123M | 2.9% | +5.7% | FY2025 |
| 300 | Lyft | $123M | 1.9% | -10.2% | FY2025 |
| 301 | Snowflake | $122M | 2.6% | +16.3% | FY2026 |
| 302 | Insulet | $121M | 4.5% | +43.9% | FY2025 |
| 303 | Tarsus Pharmaceuticals | $121M | 26.9% | +306.7% | FY2025 |
Questions
How much does Lyft spend on advertising?
Lyft spent $123M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 11, 2026.
What percentage of revenue does Lyft spend on advertising?
1.9% of revenue in fiscal 2025 ($123M of $6.3B). The median across the 336 companies tracked is 5.2%.
Is Lyft spending more on advertising?
No. Ad spend fell 10.2% in fiscal 2025 from fiscal 2024.
How does Lyft rank by advertising spend?
#300 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Lyft's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Feb 11, 2026
- Accession number
0001628280-26-006960- Company
- Lyft, Inc., CIK 1759509, SIC 7389 (Services-Business Services, NEC)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Lyft advertising spend, FY2017-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 11, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/lyft/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies