Supernus advertising spend, FY2025
Supernus (INDV) reported $124M of advertising expense for the fiscal year ended Dec 31, 2025. That is 10.0% of revenue of $1.2B. Up 82.4% from FY2024.
Key facts
- Ad spend is 2.4x its FY2022 level ($52M), faster than revenue (1.4x).
- FY2025 is the highest year on file, going back to FY2022.
- Largest increase +82.4% in FY2025.
- Ad spend has risen 3 years in a row.
- Supernus spends more on advertising than 11% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 1.9x the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $124M | +82.4% | $1.2B | 10.0% | AdvertisingExpense | 10-K Feb 26, 2026 |
| FY2024 | Dec 31, 2024 | $68M | +28.3% | $1.2B | 5.7% | AdvertisingExpense | 10-K Feb 26, 2026 |
| FY2023 | Dec 31, 2023 | $53M | +1.9% | $1.1B | 4.8% | AdvertisingExpense | 10-K Feb 26, 2026 |
| FY2022 | Dec 31, 2022 | $52M | n/a | $901M | 5.8% | AdvertisingExpense | 10-K Mar 3, 2025 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Supernus in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 294 | Paycom Software | $126M | 6.1% | +45.4% | FY2025 |
| 295 | ZipRecruiter | $125M | 27.9% | +27.7% | FY2025 |
| 296 | CNH Industrial | $125M | 0.7% | +4.2% | FY2025 |
| 297 | Six Flags Entertainment | $124M | 4.0% | +20.5% | FY2025 |
| 298 | Supernus | $124M | 10.0% | +82.4% | FY2025 |
| 299 | Generac | $123M | 2.9% | +5.7% | FY2025 |
| 300 | Lyft | $123M | 1.9% | -10.2% | FY2025 |
Full ranking of 336 companies · Biggest increases #12 · New $100M spenders #6
Questions
How much does Supernus spend on advertising?
Supernus spent $124M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 26, 2026.
What percentage of revenue does Supernus spend on advertising?
10.0% of revenue in fiscal 2025 ($124M of $1.2B). The median across the 336 companies tracked is 5.2%.
Is Supernus spending more on advertising?
Yes. Ad spend rose 82.4% in fiscal 2025 from fiscal 2024. It has risen 3 years in a row.
How does Supernus rank by advertising spend?
#298 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Supernus's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Feb 26, 2026
- Accession number
0001628280-26-012237- Company
- Supernus, Inc., CIK 1625297, SIC 2834 (Pharmaceutical Preparations)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Supernus advertising spend, FY2022-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 26, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/supernus/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies