CNH Industrial advertising spend, FY2025

CNH Industrial (CNH) reported $125M of advertising expense for the fiscal year ended Dec 31, 2025. That is 0.7% of revenue of $18.1B. Up 4.2% from FY2024.

Ad spend, FY2025
$125M
year ended Dec 31, 2025
Change vs prior year
+4.2%
vs FY2024
Share of revenue
0.7%
of $18.1B revenue
Rank by ad spend
#296
of 336 companies

Key facts

  • Ad spend is 19% below its FY2015 level ($155M); revenue is 30% lower.
  • The highest year on file is FY2013 at $241M; FY2025 is 48% below it.
  • Largest increase +38.2% in FY2022; largest cut -50.9% in FY2020.
  • Ad spend is 0.7% of revenue, up from 0.6% in FY2020.
  • CNH Industrial spends more on advertising than 12% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $100M $200M $300M FY2011 (ended 2011-12-31): $223M 2011 FY2012 (ended 2012-12-31): $210M FY2013 (ended 2013-12-31): $241M 2013 FY2014 (ended 2014-12-31): $218M FY2015 (ended 2015-12-31): $155M 2015 FY2016 (ended 2016-12-31): $145M FY2017 (ended 2017-12-31): $165M 2017 FY2018 (ended 2018-12-31): $170M FY2019 (ended 2019-12-31): $167M 2019 FY2020 (ended 2020-12-31): $82M FY2021 (ended 2021-12-31): $110M 2021 FY2022 (ended 2022-12-31): $152M FY2023 (ended 2023-12-31): $148M 2023 FY2024 (ended 2024-12-31): $120M FY2025 (ended 2025-12-31): $125M 2025 $125M

Ad spend as % of revenue

0.0% 0.2% 0.4% 0.6% 0.8% FY2011 (ended 2011-12-31): 0.7% 2011 FY2012 (ended 2012-12-31): 0.6% FY2013 (ended 2013-12-31): 0.7% 2013 FY2014 (ended 2014-12-31): 0.7% FY2015 (ended 2015-12-31): 0.6% 2015 FY2016 (ended 2016-12-31): 0.6% FY2017 (ended 2017-12-31): 0.6% 2017 FY2018 (ended 2018-12-31): 0.6% FY2019 (ended 2019-12-31): 0.6% 2019 FY2020 (ended 2020-12-31): 0.6% FY2021 (ended 2021-12-31): 0.6% 2021 FY2022 (ended 2022-12-31): 0.6% FY2023 (ended 2023-12-31): 0.6% 2023 FY2024 (ended 2024-12-31): 0.6% FY2025 (ended 2025-12-31): 0.7% 2025 0.7%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $125M +4.2% $18.1B 0.7% AdvertisingExpense 10-K Feb 26, 2026
FY2024 Dec 31, 2024 $120M -18.9% $19.8B 0.6% AdvertisingExpense 10-K Feb 26, 2026
FY2023 Dec 31, 2023 $148M -2.6% $24.7B 0.6% AdvertisingExpense 10-K Feb 26, 2026
FY2022 Dec 31, 2022 $152M +38.2% $23.6B 0.6% AdvertisingExpense 10-K Feb 28, 2025
FY2021 Dec 31, 2021 $110M +34.1% $19.5B 0.6% AdvertisingExpense 10-K Feb 29, 2024
FY2020 Dec 31, 2020 $82M -50.9% $14.8B 0.6% AdvertisingExpense 10-K/A Nov 30, 2023
FY2019 Dec 31, 2019 $167M -1.8% $28.1B 0.6% AdvertisingExpense 20-F Mar 1, 2022
FY2018 Dec 31, 2018 $170M +3.0% $29.7B 0.6% AdvertisingExpense 20-F Mar 3, 2021
FY2017 Dec 31, 2017 $165M +13.8% $27.7B 0.6% AdvertisingExpense 20-F Mar 3, 2020
FY2016 Dec 31, 2016 $145M -6.5% $25.1B 0.6% AdvertisingExpense 20-F Mar 1, 2019
FY2015 Dec 31, 2015 $155M -28.9% $25.9B 0.6% AdvertisingExpense 20-F Mar 2, 2018
FY2014 Dec 31, 2014 $218M -9.5% $32.6B 0.7% AdvertisingExpense 20-F Mar 2, 2017
FY2013 Dec 31, 2013 $241M +14.8% $33.8B 0.7% AdvertisingExpense 20-F Mar 4, 2016
FY2012 Dec 31, 2012 $210M -5.8% $32.8B 0.6% AdvertisingExpense 20-F Mar 4, 2015
FY2011 Dec 31, 2011 $223M n/a $33.5B 0.7% AdvertisingExpense 20-F/A May 15, 2014

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to CNH Industrial in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
292 Edgewell Personal Care $126M 5.7% -0.6% FY2025
293 Sohu.com $126M 21.5% -24.3% FY2025
294 Paycom Software $126M 6.1% +45.4% FY2025
295 ZipRecruiter $125M 27.9% +27.7% FY2025
296 CNH Industrial $125M 0.7% +4.2% FY2025
297 Six Flags Entertainment $124M 4.0% +20.5% FY2025
298 Supernus $124M 10.0% +82.4% FY2025

Full ranking of 336 companies · Biggest increases #190 · Lowest ad-to-revenue #20

Questions

How much does CNH Industrial spend on advertising?

CNH Industrial spent $125M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 26, 2026.

What percentage of revenue does CNH Industrial spend on advertising?

0.7% of revenue in fiscal 2025 ($125M of $18.1B). The median across the 336 companies tracked is 5.2%.

Is CNH Industrial spending more on advertising?

Yes. Ad spend rose 4.2% in fiscal 2025 from fiscal 2024.

How does CNH Industrial rank by advertising spend?

#296 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does CNH Industrial's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 26, 2026
Accession number
0001567094-26-000006
Company
CNH Industrial N.V., CIK 1567094, SIC 3531 (Construction Machinery & Equip)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
CNH Industrial advertising spend, FY2011-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 26, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/cnh-industrial-n-v/advertising-spend/
Download
CSV, all years · CSV, all 336 companies