Paycom Software advertising spend, FY2025

Paycom Software (PAYC) reported $126M of advertising expense for the fiscal year ended Dec 31, 2025. That is 6.1% of revenue of $2.1B. Up 45.4% from FY2024.

Ad spend, FY2025
$126M
year ended Dec 31, 2025
Change vs prior year
+45.4%
vs FY2024
Share of revenue
6.1%
of $2.1B revenue
Rank by ad spend
#294
of 336 companies

Key facts

  • FY2025 is the highest year on file, going back to FY2012.
  • Largest increase +158.3% in FY2020; largest cut -19.2% in FY2024.
  • Ad spend is 6.1% of revenue, down from 8.0% in FY2020.
  • Paycom Software spends more on advertising than 13% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 1.2x the median of 5.2%.

Ad spend by fiscal year

$0 $50M $100M $150M FY2012 (ended 2012-12-31): $2.3M FY2013 (ended 2013-12-31): $3.4M 2013 FY2014 (ended 2014-12-31): $4.2M FY2015 (ended 2015-12-31): $3.6M 2015 FY2016 (ended 2016-12-31): $4.9M FY2017 (ended 2017-12-31): $7.9M 2017 FY2018 (ended 2018-12-31): $16.8M FY2019 (ended 2019-12-31): $25.9M 2019 FY2020 (ended 2020-12-31): $66.9M FY2021 (ended 2021-12-31): $71.6M 2021 FY2022 (ended 2022-12-31): $90.6M FY2023 (ended 2023-12-31): $107M 2023 FY2024 (ended 2024-12-31): $86.3M FY2025 (ended 2025-12-31): $126M 2025 $126M

Ad spend as % of revenue

0% 2% 4% 6% 8% FY2012 (ended 2012-12-31): 3.0% FY2013 (ended 2013-12-31): 3.2% 2013 FY2014 (ended 2014-12-31): 2.8% FY2015 (ended 2015-12-31): 1.6% 2015 FY2016 (ended 2016-12-31): 1.5% FY2017 (ended 2017-12-31): 1.8% 2017 FY2018 (ended 2018-12-31): 3.0% FY2019 (ended 2019-12-31): 3.5% 2019 FY2020 (ended 2020-12-31): 8.0% FY2021 (ended 2021-12-31): 6.8% 2021 FY2022 (ended 2022-12-31): 6.6% FY2023 (ended 2023-12-31): 6.3% 2023 FY2024 (ended 2024-12-31): 4.6% FY2025 (ended 2025-12-31): 6.1% 2025 6.1%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $126M +45.4% $2.1B 6.1% AdvertisingExpense 10-K Feb 19, 2026
FY2024 Dec 31, 2024 $86.3M -19.2% $1.9B 4.6% AdvertisingExpense 10-K Feb 19, 2026
FY2023 Dec 31, 2023 $107M +17.9% $1.7B 6.3% AdvertisingExpense 10-K Feb 19, 2026
FY2022 Dec 31, 2022 $90.6M +26.5% $1.4B 6.6% AdvertisingExpense 10-K Feb 20, 2025
FY2021 Dec 31, 2021 $71.6M +7.0% $1.1B 6.8% AdvertisingExpense 10-K Feb 15, 2024
FY2020 Dec 31, 2020 $66.9M +158.3% $841M 8.0% AdvertisingExpense 10-K Feb 16, 2023
FY2019 Dec 31, 2019 $25.9M +54.2% $738M 3.5% AdvertisingExpense 10-K Feb 17, 2022
FY2018 Dec 31, 2018 $16.8M +112.7% $566M 3.0% AdvertisingExpense 10-K Feb 18, 2021
FY2017 Dec 31, 2017 $7.9M +61.2% $433M 1.8% AdvertisingExpense 10-K Feb 13, 2020
FY2016 Dec 31, 2016 $4.9M +36.1% $329M 1.5% AdvertisingExpense 10-K Feb 14, 2019
FY2015 Dec 31, 2015 $3.6M -14.3% $225M 1.6% AdvertisingExpense 10-K Feb 14, 2018
FY2014 Dec 31, 2014 $4.2M +23.5% $151M 2.8% AdvertisingExpense 10-K Feb 21, 2017
FY2013 Dec 31, 2013 $3.4M +47.8% $108M 3.2% AdvertisingExpense 10-K Feb 22, 2016
FY2012 Dec 31, 2012 $2.3M n/a $76.8M 3.0% AdvertisingExpense 10-K Feb 26, 2015

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Paycom Software in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
291 CrowdStrike $127M 2.6% +7.1% FY2026
292 Edgewell Personal Care $126M 5.7% -0.6% FY2025
293 Sohu.com $126M 21.5% -24.3% FY2025
294 Paycom Software $126M 6.1% +45.4% FY2025
295 ZipRecruiter $125M 27.9% +27.7% FY2025
296 CNH Industrial $125M 0.7% +4.2% FY2025
297 Six Flags Entertainment $124M 4.0% +20.5% FY2025

Full ranking of 336 companies · Biggest increases #28 · New $100M spenders #4

Questions

How much does Paycom Software spend on advertising?

Paycom Software spent $126M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 19, 2026.

What percentage of revenue does Paycom Software spend on advertising?

6.1% of revenue in fiscal 2025 ($126M of $2.1B). The median across the 336 companies tracked is 5.2%.

Is Paycom Software spending more on advertising?

Yes. Ad spend rose 45.4% in fiscal 2025 from fiscal 2024.

How does Paycom Software rank by advertising spend?

#294 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Paycom Software's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 19, 2026
Accession number
0001193125-26-059372
Company
Paycom Software, Inc., CIK 1590955, SIC 7372 (Services-Prepackaged Software)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Paycom Software advertising spend, FY2012-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 19, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/paycom-software/advertising-spend/
Download
CSV, all years · CSV, all 336 companies