CrowdStrike advertising spend, FY2026
CrowdStrike (CRWD) reported $127M of advertising expense for the fiscal year ended Jan 31, 2026. That is 2.6% of revenue of $4.8B. Up 7.1% from FY2025.
Key facts
- Ad spend is 4.5x its FY2021 level ($27.9M), slower than revenue (5.5x).
- FY2026 is the highest year on file, going back to FY2018.
- Largest increase +248.7% in FY2021.
- Ad spend has risen 8 years in a row.
- Ad spend is 2.6% of revenue, down from 3.2% in FY2021.
- CrowdStrike spends more on advertising than 13% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2026 | Jan 31, 2026 | $127M | +7.1% | $4.8B | 2.6% | AdvertisingExpense | 10-K Mar 5, 2026 |
| FY2025 | Jan 31, 2025 | $118M | +47.8% | $4B | 3.0% | AdvertisingExpense | 10-K Mar 5, 2026 |
| FY2024 | Jan 31, 2024 | $79.9M | +48.5% | $3.1B | 2.6% | AdvertisingExpense | 10-K Mar 5, 2026 |
| FY2023 | Jan 31, 2023 | $53.8M | +6.5% | $2.2B | 2.4% | AdvertisingExpense | 10-K Mar 10, 2025 |
| FY2022 | Jan 31, 2022 | $50.5M | +81.0% | $1.5B | 3.5% | AdvertisingExpense | 10-K Mar 7, 2024 |
| FY2021 | Jan 31, 2021 | $27.9M | +248.7% | $874M | 3.2% | AdvertisingExpense | 10-K Mar 9, 2023 |
| FY2020 | Jan 31, 2020 | $8M | +158.1% | $481M | 1.7% | AdvertisingExpense | 10-K Mar 16, 2022 |
| FY2019 | Jan 31, 2019 | $3.1M | +93.8% | $250M | 1.2% | AdvertisingExpense | 10-K Mar 18, 2021 |
| FY2018 | Jan 31, 2018 | $1.6M | n/a | $119M | 1.3% | AdvertisingExpense | 10-K Mar 23, 2020 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to CrowdStrike in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 290 | Rollins | $129M | 3.4% | +7.5% | FY2025 |
| 291 | CrowdStrike | $127M | 2.6% | +7.1% | FY2026 |
| 292 | Edgewell Personal Care | $126M | 5.7% | -0.6% | FY2025 |
| 293 | Sohu.com | $126M | 21.5% | -24.3% | FY2025 |
| 294 | Paycom Software | $126M | 6.1% | +45.4% | FY2025 |
| 295 | ZipRecruiter | $125M | 27.9% | +27.7% | FY2025 |
| 296 | CNH Industrial | $125M | 0.7% | +4.2% | FY2025 |
Full ranking of 336 companies · Biggest increases #157 · Up 5+ years in a row #15
Questions
How much does CrowdStrike spend on advertising?
CrowdStrike spent $127M on advertising in fiscal 2026, the year ended Jan 31, 2026, according to its 10-K filed Mar 5, 2026.
What percentage of revenue does CrowdStrike spend on advertising?
2.6% of revenue in fiscal 2026 ($127M of $4.8B). The median across the 336 companies tracked is 5.2%.
Is CrowdStrike spending more on advertising?
Yes. Ad spend rose 7.1% in fiscal 2026 from fiscal 2025. It has risen 8 years in a row.
How does CrowdStrike rank by advertising spend?
#291 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does CrowdStrike's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2026, filed Mar 5, 2026
- Accession number
0001535527-26-000010- Company
- CrowdStrike Holdings, Inc., CIK 1535527, SIC 7372 (Services-Prepackaged Software)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- CrowdStrike advertising spend, FY2018-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 5, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/crowdstrike-holdings/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies