Rollins advertising spend, FY2025

Rollins (ROL) reported $129M of advertising expense for the fiscal year ended Dec 31, 2025. That is 3.4% of revenue of $3.8B. Up 7.5% from FY2024.

Ad spend, FY2025
$129M
year ended Dec 31, 2025
Change vs prior year
+7.5%
vs FY2024
Share of revenue
3.4%
of $3.8B revenue
Rank by ad spend
#290
of 336 companies

Key facts

  • Ad spend is 2.2x its FY2015 level ($57.7M).
  • FY2025 is the highest year on file, going back to FY2009.
  • Largest increase +16.2% in FY2019; largest cut -1.3% in FY2010.
  • Ad spend has risen 11 years in a row.
  • Ad spend is 3.4% of revenue, down from 4.0% in FY2020.
  • Rollins spends more on advertising than 14% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $50M $100M $150M FY2009 (ended 2009-12-31): $43.7M FY2010 (ended 2010-12-31): $43.1M 2010 FY2011 (ended 2011-12-31): $46.1M FY2012 (ended 2012-12-31): $48.9M FY2013 (ended 2013-12-31): $55.3M 2013 FY2014 (ended 2014-12-31): $54.9M FY2015 (ended 2015-12-31): $57.7M FY2016 (ended 2016-12-31): $61.3M 2016 FY2017 (ended 2017-12-31): $66.1M FY2018 (ended 2018-12-31): $69.9M FY2019 (ended 2019-12-31): $81.2M 2019 FY2020 (ended 2020-12-31): $86.3M FY2021 (ended 2021-12-31): $91.9M FY2022 (ended 2022-12-31): $103M 2022 FY2023 (ended 2023-12-31): $116M FY2024 (ended 2024-12-31): $120M FY2025 (ended 2025-12-31): $129M 2025 $129M

Ad spend as % of revenue

0% 2% 4% 6% FY2009 (ended 2009-12-31): n/a FY2010 (ended 2010-12-31): n/a 2010 FY2011 (ended 2011-12-31): n/a FY2012 (ended 2012-12-31): n/a FY2013 (ended 2013-12-31): n/a 2013 FY2014 (ended 2014-12-31): n/a FY2015 (ended 2015-12-31): n/a FY2016 (ended 2016-12-31): 3.9% 2016 FY2017 (ended 2017-12-31): 3.9% FY2018 (ended 2018-12-31): 3.8% FY2019 (ended 2019-12-31): 4.0% 2019 FY2020 (ended 2020-12-31): 4.0% FY2021 (ended 2021-12-31): 3.8% FY2022 (ended 2022-12-31): 3.8% 2022 FY2023 (ended 2023-12-31): 3.8% FY2024 (ended 2024-12-31): 3.5% FY2025 (ended 2025-12-31): 3.4% 2025 3.4%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $129M +7.5% $3.8B 3.4% AdvertisingExpense 10-K Feb 12, 2026
FY2024 Dec 31, 2024 $120M +3.1% $3.4B 3.5% AdvertisingExpense 10-K Feb 12, 2026
FY2023 Dec 31, 2023 $116M +12.7% $3.1B 3.8% AdvertisingExpense 10-K Feb 12, 2026
FY2022 Dec 31, 2022 $103M +12.1% $2.7B 3.8% AdvertisingExpense 10-K Feb 13, 2025
FY2021 Dec 31, 2021 $91.9M +6.4% $2.4B 3.8% AdvertisingExpense 10-K Feb 15, 2024
FY2020 Dec 31, 2020 $86.3M +6.3% $2.2B 4.0% AdvertisingExpense 10-K Feb 16, 2023
FY2019 Dec 31, 2019 $81.2M +16.2% $2B 4.0% AdvertisingExpense 10-K Feb 25, 2022
FY2018 Dec 31, 2018 $69.9M +5.7% $1.8B 3.8% AdvertisingExpense 10-K Feb 26, 2021
FY2017 Dec 31, 2017 $66.1M +7.9% $1.7B 3.9% AdvertisingExpense 10-K Feb 28, 2020
FY2016 Dec 31, 2016 $61.3M +6.2% $1.6B 3.9% AdvertisingExpense 10-K Mar 1, 2019
FY2015 Dec 31, 2015 $57.7M +5.1% n/a n/a AdvertisingExpense 10-K Feb 26, 2018
FY2014 Dec 31, 2014 $54.9M -0.7% n/a n/a AdvertisingExpense 10-K Feb 24, 2017
FY2013 Dec 31, 2013 $55.3M +13.0% n/a n/a AdvertisingExpense 10-K Feb 24, 2016
FY2012 Dec 31, 2012 $48.9M +6.1% n/a n/a AdvertisingExpense 10-K Feb 25, 2015
FY2011 Dec 31, 2011 $46.1M +6.9% n/a n/a AdvertisingExpense 10-K Feb 26, 2014
FY2010 Dec 31, 2010 $43.1M -1.3% n/a n/a AdvertisingExpense 10-K Feb 27, 2013
FY2009 Dec 31, 2009 $43.7M n/a n/a n/a AdvertisingExpense 10-K Feb 28, 2012

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Rollins in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
286 Camping World $131M 2.1% +3.3% FY2025
287 Dollar General $131M 0.3% +6.5% FY2026
288 Movado Group $131M 19.5% -10.7% FY2026
289 Stitch Fix $130M 9.6% +10.5% FY2026
290 Rollins $129M 3.4% +7.5% FY2025
291 CrowdStrike $127M 2.6% +7.1% FY2026
292 Edgewell Personal Care $126M 5.7% -0.6% FY2025

Full ranking of 336 companies · Biggest increases #155 · Up 5+ years in a row #5

Questions

How much does Rollins spend on advertising?

Rollins spent $129M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 12, 2026.

What percentage of revenue does Rollins spend on advertising?

3.4% of revenue in fiscal 2025 ($129M of $3.8B). The median across the 336 companies tracked is 5.2%.

Is Rollins spending more on advertising?

Yes. Ad spend rose 7.5% in fiscal 2025 from fiscal 2024. It has risen 11 years in a row.

How does Rollins rank by advertising spend?

#290 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Rollins's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 12, 2026
Accession number
0000084839-26-000008
Company
ROLLINS INC, CIK 84839, SIC 7340 (Services-To Dwellings & Other Buildings)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Rollins advertising spend, FY2009-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 12, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/rollins/advertising-spend/
Download
CSV, all years · CSV, all 336 companies