Edgewell Personal Care advertising spend, FY2025

Edgewell Personal Care (EPC) reported $126M of advertising expense for the fiscal year ended Sep 30, 2025. That is 5.7% of revenue of $2.2B. Down 0.6% from FY2024.

Ad spend, FY2025
$126M
year ended Sep 30, 2025
Change vs prior year
-0.6%
vs FY2024
Share of revenue
5.7%
of $2.2B revenue
Rank by ad spend
#292
of 336 companies

Key facts

  • Ad spend is 42% below its FY2015 level ($219M).
  • The highest year on file is FY2011 at $524M; FY2025 is 76% below it.
  • Largest increase +31.5% in FY2014; largest cut -67.1% in FY2013.
  • Ad spend is 5.7% of revenue, down from 6.2% in FY2020.
  • Edgewell Personal Care spends more on advertising than 13% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is close to the median of 5.2%.

Ad spend by fiscal year

$0 $200M $400M $600M FY2008 (ended 2008-09-30): $487M FY2009 (ended 2009-09-30): $415M FY2010 (ended 2010-09-30): $461M 2010 FY2011 (ended 2011-09-30): $524M FY2012 (ended 2012-09-30): $450M FY2013 (ended 2013-09-30): $148M 2013 FY2014 (ended 2014-09-30): $195M FY2015 (ended 2015-09-30): $219M FY2016 (ended 2016-09-30): $202M 2016 FY2017 (ended 2017-09-30): $197M FY2018 (ended 2018-09-30): $171M FY2019 (ended 2019-09-30): $138M 2019 FY2020 (ended 2020-09-30): $121M FY2021 (ended 2021-09-30): $142M FY2022 (ended 2022-09-30): $126M 2022 FY2023 (ended 2023-09-30): $116M FY2024 (ended 2024-09-30): $127M FY2025 (ended 2025-09-30): $126M 2025 $126M

Ad spend as % of revenue

0% 3% 5% 8% 10% FY2008 (ended 2008-09-30): n/a FY2009 (ended 2009-09-30): n/a FY2010 (ended 2010-09-30): n/a 2010 FY2011 (ended 2011-09-30): n/a FY2012 (ended 2012-09-30): n/a FY2013 (ended 2013-09-30): n/a 2013 FY2014 (ended 2014-09-30): n/a FY2015 (ended 2015-09-30): n/a FY2016 (ended 2016-09-30): n/a 2016 FY2017 (ended 2017-09-30): 8.6% FY2018 (ended 2018-09-30): 7.7% FY2019 (ended 2019-09-30): 6.4% 2019 FY2020 (ended 2020-09-30): 6.2% FY2021 (ended 2021-09-30): 6.8% FY2022 (ended 2022-09-30): 5.8% 2022 FY2023 (ended 2023-09-30): 5.2% FY2024 (ended 2024-09-30): 5.6% FY2025 (ended 2025-09-30): 5.7% 2025 5.7%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Sep 30, 2025 $126M -0.6% $2.2B 5.7% AdvertisingExpense 10-K Nov 18, 2025
FY2024 Sep 30, 2024 $127M +9.6% $2.3B 5.6% AdvertisingExpense 10-K Nov 18, 2025
FY2023 Sep 30, 2023 $116M -7.8% $2.3B 5.2% AdvertisingExpense 10-K Nov 18, 2025
FY2022 Sep 30, 2022 $126M -11.6% $2.2B 5.8% AdvertisingExpense 10-K Nov 14, 2024
FY2021 Sep 30, 2021 $142M +17.4% $2.1B 6.8% AdvertisingExpense 10-K Nov 28, 2023
FY2020 Sep 30, 2020 $121M -12.1% $1.9B 6.2% AdvertisingExpense 10-K Nov 16, 2022
FY2019 Sep 30, 2019 $138M -19.5% $2.1B 6.4% AdvertisingExpense 10-K Nov 19, 2021
FY2018 Sep 30, 2018 $171M -13.2% $2.2B 7.7% AdvertisingExpense 10-K Nov 20, 2020
FY2017 Sep 30, 2017 $197M -2.1% $2.3B 8.6% AdvertisingExpense 10-K Nov 26, 2019
FY2016 Sep 30, 2016 $202M -7.9% n/a n/a AdvertisingExpense 10-K Nov 19, 2018
FY2015 Sep 30, 2015 $219M +12.5% n/a n/a AdvertisingExpense 10-K Nov 20, 2017
FY2014 Sep 30, 2014 $195M +31.5% n/a n/a AdvertisingExpense 10-K Nov 18, 2016
FY2013 Sep 30, 2013 $148M -67.1% n/a n/a AdvertisingExpense 10-K Nov 30, 2015
FY2012 Sep 30, 2012 $450M -14.2% n/a n/a MarketingAndAdvertisingExpense 10-K Nov 18, 2014
FY2011 Sep 30, 2011 $524M +13.6% n/a n/a MarketingAndAdvertisingExpense 10-K Nov 21, 2013
FY2010 Sep 30, 2010 $461M +11.3% n/a n/a MarketingAndAdvertisingExpense 10-K Nov 20, 2012
FY2009 Sep 30, 2009 $415M -14.9% n/a n/a MarketingAndAdvertisingExpense 10-K Nov 22, 2011
FY2008 Sep 30, 2008 $487M n/a n/a n/a MarketingAndAdvertisingExpense 10-K Nov 23, 2010

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Earlier years use a different tag. The Tag column above shows which one applies to each year.

Compared with similar spenders

The 6 companies closest to Edgewell Personal Care in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
290 Rollins $129M 3.4% +7.5% FY2025
291 CrowdStrike $127M 2.6% +7.1% FY2026
292 Edgewell Personal Care $126M 5.7% -0.6% FY2025
293 Sohu.com $126M 21.5% -24.3% FY2025
294 Paycom Software $126M 6.1% +45.4% FY2025
295 ZipRecruiter $125M 27.9% +27.7% FY2025
296 CNH Industrial $125M 0.7% +4.2% FY2025

Full ranking of 336 companies · Biggest cuts #92

Questions

How much does Edgewell Personal Care spend on advertising?

Edgewell Personal Care spent $126M on advertising in fiscal 2025, the year ended Sep 30, 2025, according to its 10-K filed Nov 18, 2025.

What percentage of revenue does Edgewell Personal Care spend on advertising?

5.7% of revenue in fiscal 2025 ($126M of $2.2B). The median across the 336 companies tracked is 5.2%.

Is Edgewell Personal Care spending more on advertising?

No. Ad spend fell 0.6% in fiscal 2025 from fiscal 2024.

How does Edgewell Personal Care rank by advertising spend?

#292 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Edgewell Personal Care's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Nov 18, 2025
Accession number
0001628280-25-052765
Company
EDGEWELL PERSONAL CARE Co, CIK 1096752, SIC 2844 (Perfumes, Cosmetics & Other Toilet Preparations)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Edgewell Personal Care advertising spend, FY2008-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Nov 18, 2025), retrieved Nov 4, 2026. https://io.trudov.com/company/edgewell-personal-care/advertising-spend/
Download
CSV, all years · CSV, all 336 companies