Companies that cut ad spend the most, last fiscal year
Companies whose advertising expense fell in their latest fiscal year, by percentage change. 95 companies.
Drawn from 336 US-listed companies, each on its latest fiscal year (FY2025 for 252 companies, FY2026 for 84 companies). Source: SEC EDGAR XBRL company facts. Data as of Nov 4, 2026. Methodology.
| # | Company | Ad spend | Revenue | Ad / revenue | YoY | Change | Year ended |
|---|---|---|---|---|---|---|---|
| 1 | Universe Pharmaceuticals UPC | $2.5B | $17.9B | 14.1% | -50.9% | -$2.6B | Sep 30, 2025 |
| 2 | Bumble BMBL | $138M | $966M | 14.3% | -39.0% | -$88.6M | Dec 31, 2025 |
| 3 | Cisco Systems CSCO | $119M | $63.3B | 0.2% | -36.0% | -$67M | Jul 25, 2026 |
| 4 | Sirius XM SIRI | $262M | $8.6B | 3.1% | -29.9% | -$112M | Dec 31, 2025 |
| 5 | Intel INTC | $610M | $52.9B | 1.2% | -28.7% | -$246M | Dec 27, 2025 |
| 6 | Elevance Health ELV | $395M | $199B | 0.2% | -26.9% | -$145M | Dec 31, 2025 |
| 7 | Sohu.com SOHU | $126M | $584M | 21.5% | -24.3% | -$40.4M | Dec 31, 2025 |
| 8 | Airbnb ABNB | $843M | $12.2B | 6.9% | -23.4% | -$257M | Dec 31, 2025 |
| 9 | Incyte INCY | $156M | $5.1B | 3.0% | -22.3% | -$44.8M | Dec 31, 2025 |
| 10 | Mondelez MDLZ | $1.7B | $38.5B | 4.3% | -21.6% | -$457M | Dec 31, 2025 |
| 11 | PENN Entertainment PENN | $358M | $7B | 5.1% | -21.5% | -$98.3M | Dec 31, 2025 |
| 12 | Post Holdings POST | $148M | $8.2B | 1.8% | -21.4% | -$40.4M | Sep 30, 2025 |
| 13 | Salesforce CRM | $800M | $41.5B | 1.9% | -20.0% | -$200M | Jan 31, 2026 |
| 14 | 1-800-Flowers.com FLWS | $231M | $1.5B | 15.3% | -19.4% | -$55.7M | Jun 28, 2026 |
| 15 | Autohome ATHM | $143M | $923M | 15.5% | -19.0% | -$33.5M | Dec 31, 2025 |
| 16 | Vivid Seats SEAT | $231M | $451M | 51.3% | -18.8% | -$53.4M | Dec 31, 2025 |
| 17 | Pfizer PFE | $2.7B | $62.6B | 4.3% | -18.2% | -$600M | Dec 31, 2025 |
| 18 | T. Rowe Price TROW | $107M | $7.3B | 1.5% | -17.1% | -$22.2M | Dec 31, 2025 |
| 19 | JOYY JOYY | $207M | $2.1B | 9.8% | -13.7% | -$32.9M | Dec 31, 2025 |
| 20 | Bristol-Myers Squibb BMY | $1.3B | $48.2B | 2.7% | -13.3% | -$200M | Dec 31, 2025 |
| 21 | RH RH | $106M | $3.4B | 3.1% | -13.1% | -$16M | Jan 31, 2026 |
| 22 | Hertz Global HTZ | $230M | $8.5B | 2.7% | -12.9% | -$34M | Dec 31, 2025 |
| 23 | PepsiCo PEP | $3.4B | $93.9B | 3.6% | -12.8% | -$500M | Dec 27, 2025 |
| 24 | Dell Technologies DELL | $700M | $114B | 0.6% | -12.5% | -$100M | Jan 30, 2026 |
| 25 | Aflac AFL | $160M | $17.2B | 0.9% | -11.6% | -$21M | Dec 31, 2025 |
| 26 | Workday WDAY | $181M | $9.6B | 1.9% | -11.3% | -$23M | Jan 31, 2026 |
| 27 | Stride LRN | $92.1M | $2.5B | 3.7% | -11.1% | -$11.5M | Jun 30, 2026 |
| 28 | Movado Group MOV | $131M | $671M | 19.5% | -10.7% | -$15.7M | Jan 31, 2026 |
| 29 | Starz Entertainment STRZ | $289M | $1.4B | 21.1% | -10.4% | -$33.6M | Mar 31, 2025 |
| 30 | Lyft LYFT | $123M | $6.3B | 1.9% | -10.2% | -$14M | Dec 31, 2025 |
| 31 | Hormel Foods HRL | $148M | $12.1B | 1.2% | -9.4% | -$15.4M | Oct 26, 2025 |
| 32 | Peloton Interactive PTON | $224M | $2.4B | 9.2% | -9.2% | -$22.8M | Jun 30, 2026 |
| 33 | Macy's M | $1B | $22.6B | 4.4% | -9.2% | -$101M | Jan 31, 2026 |
| 34 | Kimberly-Clark KMB | $1B | $16.4B | 6.2% | -9.1% | -$102M | Dec 31, 2025 |
| 35 | Moderna MRNA | $133M | $1.9B | 6.8% | -8.9% | -$13M | Dec 31, 2025 |
| 36 | Under Armour UAA | $502M | $5B | 10.1% | -8.7% | -$47.6M | Mar 31, 2026 |
| 37 | Teladoc Health TDOC | $546M | $2.5B | 21.6% | -8.2% | -$48.7M | Dec 31, 2025 |
| 38 | Kohl's KSS | $725M | $15.5B | 4.7% | -7.9% | -$62M | Jan 31, 2026 |
| 39 | AutoZone AZO | $101M | $20.3B | 0.5% | -7.6% | -$8.3M | Aug 29, 2026 |
| 40 | Delta Air Lines DAL | $405M | $63.4B | 0.6% | -7.5% | -$33M | Dec 31, 2025 |
| 41 | Clorox CLX | $770M | $7.1B | 10.8% | -7.5% | -$62M | Jun 30, 2025 |
| 42 | Constellation Brands STZ | $867M | $9.8B | 8.9% | -6.9% | -$63.8M | Feb 28, 2026 |
| 43 | eHealth EHTH | $154M | $554M | 27.7% | -6.5% | -$10.7M | Dec 31, 2025 |
| 44 | Oxford Industries OXM | $104M | $1.5B | 7.0% | -6.3% | -$7M | Jan 31, 2026 |
| 45 | Bausch & Lomb BLCO | $495M | $5.1B | 9.7% | -6.3% | -$33M | Dec 31, 2025 |
| 46 | Jack in the Box JACK | $244M | $1.5B | 16.6% | -6.0% | -$15.6M | Sep 28, 2025 |
| 47 | Primo Brands PRMB | $206M | $6.7B | 3.1% | -5.9% | -$13M | Dec 31, 2025 |
| 48 | Zillow Group ZG | $165M | $2.6B | 6.4% | -5.7% | -$10M | Dec 31, 2025 |
| 49 | Designer Brands DBI | $164M | $2.9B | 5.7% | -5.4% | -$9.3M | Jan 31, 2026 |
| 50 | Warner Music Group WMG | $113M | $6.7B | 1.7% | -5.0% | -$6M | Sep 30, 2025 |
| 51 | Frontdoor FTDR | $162M | $2.1B | 7.7% | -4.7% | -$8M | Dec 31, 2025 |
| 52 | Brown-Forman BF-B | $462M | $5.1B | 9.1% | -4.5% | -$22M | Apr 30, 2026 |
| 53 | Cracker Barrel Old Country Store CBRL | $114M | $3.3B | 3.4% | -4.5% | -$5.4M | Jul 31, 2026 |
| 54 | Prestige Consumer Healthcare PBH | $149M | $1.1B | 13.7% | -4.5% | -$6.9M | Mar 31, 2026 |
| 55 | G-III Apparel Group GIII | $139M | $3B | 4.7% | -4.4% | -$6.4M | Jan 31, 2026 |
| 56 | Capri CPRI | $285M | $3.5B | 8.2% | -4.4% | -$13M | Mar 28, 2026 |
| 57 | Keurig Dr Pepper KDP | $629M | $16.6B | 3.8% | -4.3% | -$28M | Dec 31, 2025 |
| 58 | Floor & Decor FND | $104M | $4.7B | 2.2% | -4.3% | -$4.6M | Dec 25, 2025 |
| 59 | Merck MRK | $2.3B | $65B | 3.5% | -4.2% | -$100M | Dec 31, 2025 |
| 60 | Southwest Airlines LUV | $332M | $28.1B | 1.2% | -4.0% | -$14M | Dec 31, 2025 |
| 61 | Penske Automotive Group PAG | $133M | $31.8B | 0.4% | -3.9% | -$5.4M | Dec 31, 2025 |
| 62 | Optimum Communications OPTU | $253M | $8.6B | 2.9% | -3.9% | -$10.2M | Dec 31, 2025 |
| 63 | GoodRx GDRX | $203M | $797M | 25.5% | -3.8% | -$8.1M | Dec 31, 2025 |
| 64 | IBM IBM | $1.1B | $67.5B | 1.7% | -3.8% | -$44M | Dec 31, 2025 |
| 65 | Verizon VZ | $3.8B | $138B | 2.8% | -3.6% | -$144M | Dec 31, 2025 |
| 66 | Ford F | $2.7B | $187B | 1.4% | -3.6% | -$100M | Dec 31, 2025 |
| 67 | Campbell's CPB | $387M | $9.7B | 4.0% | -3.2% | -$13M | Aug 2, 2026 |
| 68 | Wayfair W | $1.4B | $12.5B | 11.4% | -3.2% | -$47M | Dec 31, 2025 |
| 69 | H&R Block HRB | $278M | $3.9B | 7.0% | -2.8% | -$8M | Jun 30, 2026 |
| 70 | Williams-Sonoma WSM | $553M | $7.8B | 7.1% | -2.7% | -$15.1M | Feb 1, 2026 |
| 71 | Bausch Health Companies BHC | $766M | $10.3B | 7.5% | -2.5% | -$20M | Dec 31, 2025 |
| 72 | Expedia EXPE | $3.9B | $14.7B | 26.5% | -2.5% | -$100M | Dec 31, 2025 |
| 73 | Amgen AMGN | $963M | $36.8B | 2.6% | -2.4% | -$24M | Dec 31, 2025 |
| 74 | Brilliant Earth Group BRLT | $106M | $437M | 24.2% | -2.2% | -$2.4M | Dec 31, 2025 |
| 75 | SelectQuote SLQT | $258M | $1.6B | 16.0% | -2.0% | -$5.4M | Jun 30, 2026 |
| 76 | Webull BULL | $136M | $571M | 23.8% | -2.0% | -$2.8M | Dec 31, 2025 |
| 77 | PPG Industries PPG | $199M | $15.9B | 1.3% | -2.0% | -$4M | Dec 31, 2025 |
| 78 | CVS Health CVS | $970M | $402B | 0.2% | -1.9% | -$19M | Dec 31, 2025 |
| 79 | CoStar Group CSGP | $830M | $3.2B | 25.6% | -1.8% | -$15M | Dec 31, 2025 |
| 80 | Kenvue KVUE | $1.8B | $15.1B | 12.1% | -1.8% | -$33M | Dec 28, 2025 |
| 81 | Helen of Troy HELE | $133M | $1.8B | 7.4% | -1.7% | -$2.3M | Feb 28, 2026 |
| 82 | Jazz Pharmaceuticals JAZZ | $106M | $4.3B | 2.5% | -1.7% | -$1.8M | Dec 31, 2025 |
| 83 | Citigroup C | $1.1B | $85.2B | 1.3% | -1.4% | -$16M | Dec 31, 2025 |
| 84 | Fortune Brands Innovations FBIN | $233M | $4.5B | 5.2% | -1.2% | -$2.9M | Dec 27, 2025 |
| 85 | Perrigo PRGO | $133M | $4.3B | 3.1% | -1.2% | -$1.6M | Dec 31, 2025 |
| 86 | Ferguson Enterprises FERG | $376M | $30.8B | 1.2% | -1.1% | -$4M | Jul 31, 2025 |
| 87 | Albertsons Companies ACI | $525M | $83.2B | 0.6% | -1.0% | -$5.3M | Feb 28, 2026 |
| 88 | J.M. Smucker SJM | $179M | $9.1B | 2.0% | -0.9% | -$1.7M | Apr 30, 2026 |
| 89 | Signet Jewelers SIG | $555M | $6.8B | 8.1% | -0.9% | -$5.1M | Jan 31, 2026 |
| 90 | La-Z-Boy LZB | $148M | $2.1B | 7.0% | -0.9% | -$1.3M | Apr 25, 2026 |
| 91 | Hasbro HAS | $317M | $5.4B | 5.9% | -0.8% | -$2.6M | Dec 28, 2025 |
| 92 | Edgewell Personal Care EPC | $126M | $2.2B | 5.7% | -0.6% | -$800K | Sep 30, 2025 |
| 93 | Colgate-Palmolive CL | $2.7B | $20.4B | 13.3% | -0.6% | -$17M | Dec 31, 2025 |
| 94 | Genuine Parts GPC | $236M | $24.3B | 1.0% | -0.4% | -$1M | Dec 31, 2025 |
| 95 | Gap GAP | $778M | $15.4B | 5.1% | -0.3% | -$2M | Jan 31, 2026 |
Other lists
Largest ad spenders · Biggest increases · Highest ad-to-revenue · Lowest ad-to-revenue · Up 5+ years in a row · New $100M spenders