Vivid Seats advertising spend, FY2025
Vivid Seats (SEAT) reported $231M of advertising expense for the fiscal year ended Dec 31, 2025. That is 51.3% of revenue of $451M. Down 18.8% from FY2024.
Key facts
- Ad spend is 1.3x its FY2019 level ($176M), faster than revenue (1.1x).
- The highest year on file is FY2024 at $285M; FY2025 is 19% below it.
- Largest increase +36.9% in FY2022; largest cut -18.8% in FY2025.
- Vivid Seats spends more on advertising than 39% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 9.9x the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $231M | -18.8% | $451M | 51.3% | AdvertisingExpense | 10-K Mar 12, 2026 |
| FY2024 | Dec 31, 2024 | $285M | +4.1% | $648M | 43.9% | AdvertisingExpense | 10-K Mar 12, 2026 |
| FY2023 | Dec 31, 2023 | $274M | +10.6% | $597M | 45.8% | AdvertisingExpense | 10-K Mar 12, 2026 |
| FY2022 | Dec 31, 2022 | $247M | +36.9% | $511M | 48.4% | AdvertisingExpense | 10-K Mar 12, 2025 |
| FY2021 | Dec 31, 2021 | $181M | n/a | $390M | 46.4% | AdvertisingExpense | 10-K Mar 8, 2024 |
| FY2019 | Dec 31, 2019 | $176M | n/a | $404M | 43.6% | AdvertisingExpense | 10-K Mar 15, 2022 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Ad spend is 51.3% of revenue. A ratio of 50 to 100% is typical for lead-gen and marketplace businesses that buy traffic.
Compared with similar spenders
The 6 companies closest to Vivid Seats in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 205 | 3M | $233M | 0.9% | +7.9% | FY2025 |
| 206 | Fortune Brands Innovations | $233M | 5.2% | -1.2% | FY2025 |
| 207 | Vivid Seats | $231M | 51.3% | -18.8% | FY2025 |
| 208 | 1-800-Flowers.com | $231M | 15.3% | -19.4% | FY2026 |
| 209 | Hertz Global | $230M | 2.7% | -12.9% | FY2025 |
| 210 | Grand Canyon Education | $229M | 20.7% | +7.9% | FY2025 |
| 211 | Garmin | $229M | 3.2% | +19.3% | FY2025 |
Full ranking of 336 companies · Biggest cuts #16 · Highest ad-to-revenue #4
Questions
How much does Vivid Seats spend on advertising?
Vivid Seats spent $231M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Mar 12, 2026.
What percentage of revenue does Vivid Seats spend on advertising?
51.3% of revenue in fiscal 2025 ($231M of $451M). The median across the 336 companies tracked is 5.2%.
Is Vivid Seats spending more on advertising?
No. Ad spend fell 18.8% in fiscal 2025 from fiscal 2024.
How does Vivid Seats rank by advertising spend?
#207 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Vivid Seats's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Mar 12, 2026
- Accession number
0001193125-26-103023- Company
- Vivid Seats Inc., CIK 1856031, SIC 7990 (Services-Miscellaneous Amusement & Recreation)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Vivid Seats advertising spend, FY2019-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Mar 12, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/vivid-seats/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies