Grand Canyon Education advertising spend, FY2025

Grand Canyon Education (LOPE) reported $229M of advertising expense for the fiscal year ended Dec 31, 2025. That is 20.7% of revenue of $1.1B. Up 7.9% from FY2024.

Ad spend, FY2025
$229M
year ended Dec 31, 2025
Change vs prior year
+7.9%
vs FY2024
Share of revenue
20.7%
of $1.1B revenue
Rank by ad spend
#210
of 336 companies

Key facts

  • Ad spend is 3.0x its FY2015 level ($76.2M), faster than revenue (1.4x).
  • FY2025 is the highest year on file, going back to FY2009.
  • Largest increase +43.2% in FY2010.
  • Ad spend has risen 16 years in a row.
  • Ad spend is 20.7% of revenue, up from 19.5% in FY2020.
  • Grand Canyon Education spends more on advertising than 38% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 4.0x the median of 5.2%.

Ad spend by fiscal year

$0 $100M $200M $300M FY2009 (ended 2009-12-31): $24.8M FY2010 (ended 2010-12-31): $35.5M 2010 FY2011 (ended 2011-12-31): $45.6M FY2012 (ended 2012-12-31): $51M FY2013 (ended 2013-12-31): $61M 2013 FY2014 (ended 2014-12-31): $65.8M FY2015 (ended 2015-12-31): $76.2M FY2016 (ended 2016-12-31): $88.2M 2016 FY2017 (ended 2017-12-31): $98.6M FY2018 (ended 2018-12-31): $117M FY2019 (ended 2019-12-31): $143M 2019 FY2020 (ended 2020-12-31): $164M FY2021 (ended 2021-12-31): $183M FY2022 (ended 2022-12-31): $196M 2022 FY2023 (ended 2023-12-31): $203M FY2024 (ended 2024-12-31): $212M FY2025 (ended 2025-12-31): $229M 2025 $229M

Ad spend as % of revenue

0% 10% 20% 30% FY2009 (ended 2009-12-31): 9.5% FY2010 (ended 2010-12-31): 9.2% 2010 FY2011 (ended 2011-12-31): 10.7% FY2012 (ended 2012-12-31): 10.0% FY2013 (ended 2013-12-31): 10.2% 2013 FY2014 (ended 2014-12-31): 9.5% FY2015 (ended 2015-12-31): 9.8% FY2016 (ended 2016-12-31): 10.1% 2016 FY2017 (ended 2017-12-31): 10.1% FY2018 (ended 2018-12-31): 13.9% FY2019 (ended 2019-12-31): 18.4% 2019 FY2020 (ended 2020-12-31): 19.5% FY2021 (ended 2021-12-31): 20.4% FY2022 (ended 2022-12-31): 21.5% 2022 FY2023 (ended 2023-12-31): 21.1% FY2024 (ended 2024-12-31): 20.6% FY2025 (ended 2025-12-31): 20.7% 2025 20.7%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $229M +7.9% $1.1B 20.7% MarketingExpense 10-K Feb 18, 2026
FY2024 Dec 31, 2024 $212M +4.7% $1B 20.6% MarketingExpense 10-K Feb 18, 2026
FY2023 Dec 31, 2023 $203M +3.4% $961M 21.1% MarketingExpense 10-K Feb 18, 2026
FY2022 Dec 31, 2022 $196M +7.2% $911M 21.5% MarketingExpense 10-K Feb 19, 2025
FY2021 Dec 31, 2021 $183M +11.3% $897M 20.4% MarketingExpense 10-K Feb 13, 2024
FY2020 Dec 31, 2020 $164M +15.0% $844M 19.5% MarketingExpense 10-K Feb 16, 2023
FY2019 Dec 31, 2019 $143M +21.7% $779M 18.4% MarketingExpense 10-K Feb 16, 2022
FY2018 Dec 31, 2018 $117M +19.1% $846M 13.9% MarketingExpense 10-K Feb 17, 2021
FY2017 Dec 31, 2017 $98.6M +11.9% $974M 10.1% AdvertisingExpense 10-K Feb 21, 2018
FY2016 Dec 31, 2016 $88.2M +15.6% $873M 10.1% AdvertisingExpense 10-K Feb 21, 2018
FY2015 Dec 31, 2015 $76.2M +15.8% $778M 9.8% AdvertisingExpense 10-K Feb 21, 2018
FY2014 Dec 31, 2014 $65.8M +7.9% $691M 9.5% AdvertisingExpense 10-K Feb 16, 2017
FY2013 Dec 31, 2013 $61M +19.5% $598M 10.2% AdvertisingExpense 10-K Feb 17, 2016
FY2012 Dec 31, 2012 $51M +11.9% $511M 10.0% AdvertisingExpense 10-K Feb 18, 2015
FY2011 Dec 31, 2011 $45.6M +28.2% $427M 10.7% AdvertisingExpense 10-K Feb 20, 2014
FY2010 Dec 31, 2010 $35.5M +43.2% $386M 9.2% AdvertisingExpense 10-K Feb 19, 2013
FY2009 Dec 31, 2009 $24.8M n/a $262M 9.5% AdvertisingExpense 10-K Feb 21, 2012

What the figure is

Total marketing expense (XBRL tag MarketingExpense). It can include marketing staff costs, not only paid media.

Earlier years use a different tag. The Tag column above shows which one applies to each year.

Compared with similar spenders

The 6 companies closest to Grand Canyon Education in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
206 Fortune Brands Innovations $233M 5.2% -1.2% FY2025
207 Vivid Seats $231M 51.3% -18.8% FY2025
208 1-800-Flowers.com $231M 15.3% -19.4% FY2026
209 Hertz Global $230M 2.7% -12.9% FY2025
210 Grand Canyon Education $229M 20.7% +7.9% FY2025
211 Garmin $229M 3.2% +19.3% FY2025
212 Neurocrine Biosciences $227M 7.9% +18.7% FY2025

Full ranking of 336 companies · Biggest increases #151 · Highest ad-to-revenue #34 · Up 5+ years in a row #1

Questions

How much does Grand Canyon Education spend on advertising?

Grand Canyon Education spent $229M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 18, 2026.

What percentage of revenue does Grand Canyon Education spend on advertising?

20.7% of revenue in fiscal 2025 ($229M of $1.1B). The median across the 336 companies tracked is 5.2%.

Is Grand Canyon Education spending more on advertising?

Yes. Ad spend rose 7.9% in fiscal 2025 from fiscal 2024. It has risen 16 years in a row.

How does Grand Canyon Education rank by advertising spend?

#210 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Grand Canyon Education's advertising figure include?

Total marketing expense (XBRL tag MarketingExpense). It can include marketing staff costs, not only paid media.

Source

Filing
10-K for FY2025, filed Feb 18, 2026
Accession number
0001104659-26-017047
Company
Grand Canyon Education, Inc., CIK 1434588, SIC 8200 (Services-Educational Services)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Grand Canyon Education advertising spend, FY2009-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 18, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/grand-canyon-education/advertising-spend/
Download
CSV, all years · CSV, all 336 companies