Fortune Brands Innovations advertising spend, FY2025

Fortune Brands Innovations (FBIN) reported $233M of advertising expense for the fiscal year ended Dec 27, 2025. That is 5.2% of revenue of $4.5B. Down 1.2% from FY2024.

Ad spend, FY2025
$233M
year ended Dec 27, 2025
Change vs prior year
-1.2%
vs FY2024
Share of revenue
5.2%
of $4.5B revenue
Rank by ad spend
#206
of 336 companies

Key facts

  • Ad spend is 1.2x its FY2015 level ($195M), faster than revenue (1.0x).
  • The highest year on file is FY2019 at $252M; FY2025 is 7% below it.
  • Largest increase +22.0% in FY2021; largest cut -24.6% in FY2020.
  • Ad spend is 5.2% of revenue, up from 3.1% in FY2020.
  • Fortune Brands Innovations spends more on advertising than 39% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is close to the median of 5.2%.

Ad spend by fiscal year

$0 $100M $200M $300M FY2010 (ended 2010-12-31): $174M FY2011 (ended 2011-12-31): $180M 2011 FY2012 (ended 2012-12-31): $174M FY2013 (ended 2013-12-31): $197M 2013 FY2014 (ended 2014-12-31): $200M FY2015 (ended 2015-12-31): $195M 2015 FY2016 (ended 2016-12-31): $199M FY2017 (ended 2017-12-31): $233M 2017 FY2018 (ended 2018-12-31): $244M FY2019 (ended 2019-12-31): $252M 2019 FY2020 (ended 2020-12-31): $190M FY2021 (ended 2021-12-31): $232M 2021 FY2022 (ended 2022-12-31): $221M FY2023 (ended 2023-12-30): $222M 2023 FY2024 (ended 2024-12-28): $236M FY2025 (ended 2025-12-27): $233M 2025 $233M

Ad spend as % of revenue

0% 2% 4% 6% FY2010 (ended 2010-12-31): 5.4% FY2011 (ended 2011-12-31): 5.4% 2011 FY2012 (ended 2012-12-31): 5.6% FY2013 (ended 2013-12-31): 5.3% 2013 FY2014 (ended 2014-12-31): 5.0% FY2015 (ended 2015-12-31): 4.3% 2015 FY2016 (ended 2016-12-31): 4.0% FY2017 (ended 2017-12-31): 4.4% 2017 FY2018 (ended 2018-12-31): 4.4% FY2019 (ended 2019-12-31): 4.4% 2019 FY2020 (ended 2020-12-31): 3.1% FY2021 (ended 2021-12-31): 3.0% 2021 FY2022 (ended 2022-12-31): 4.7% FY2023 (ended 2023-12-30): 4.8% 2023 FY2024 (ended 2024-12-28): 5.1% FY2025 (ended 2025-12-27): 5.2% 2025 5.2%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 27, 2025 $233M -1.2% $4.5B 5.2% AdvertisingExpense 10-K Feb 23, 2026
FY2024 Dec 28, 2024 $236M +6.5% $4.6B 5.1% AdvertisingExpense 10-K Feb 23, 2026
FY2023 Dec 30, 2023 $222M +0.4% $4.6B 4.8% AdvertisingExpense 10-K Feb 23, 2026
FY2022 Dec 31, 2022 $221M -4.7% $4.7B 4.7% AdvertisingExpense 10-K Feb 25, 2025
FY2021 Dec 31, 2021 $232M +22.0% $7.7B 3.0% AdvertisingExpense 10-K Feb 27, 2024
FY2020 Dec 31, 2020 $190M -24.6% $6.1B 3.1% AdvertisingExpense 10-K Feb 28, 2023
FY2019 Dec 31, 2019 $252M +3.3% $5.8B 4.4% AdvertisingExpense 10-K Feb 28, 2022
FY2018 Dec 31, 2018 $244M +4.5% $5.5B 4.4% AdvertisingExpense 10-K Feb 24, 2021
FY2017 Dec 31, 2017 $233M +17.1% $5.3B 4.4% AdvertisingExpense 10-K Feb 26, 2020
FY2016 Dec 31, 2016 $199M +1.9% $5B 4.0% AdvertisingExpense 10-K Feb 25, 2019
FY2015 Dec 31, 2015 $195M -2.5% $4.6B 4.3% AdvertisingExpense 10-K Feb 28, 2018
FY2014 Dec 31, 2014 $200M +1.7% $4B 5.0% AdvertisingExpense 10-K Feb 28, 2017
FY2013 Dec 31, 2013 $197M +13.1% $3.7B 5.3% AdvertisingExpense 10-K Feb 25, 2016
FY2012 Dec 31, 2012 $174M -3.4% $3.1B 5.6% AdvertisingExpense 10-K Feb 25, 2015
FY2011 Dec 31, 2011 $180M +4.0% $3.3B 5.4% AdvertisingExpense 10-K Feb 26, 2014
FY2010 Dec 31, 2010 $174M n/a $3.2B 5.4% AdvertisingExpense 10-K Feb 27, 2013

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Fortune Brands Innovations in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
203 Genuine Parts $236M 1.0% -0.4% FY2025
204 Deere $235M 0.5% +2.2% FY2025
205 3M $233M 0.9% +7.9% FY2025
206 Fortune Brands Innovations $233M 5.2% -1.2% FY2025
207 Vivid Seats $231M 51.3% -18.8% FY2025
208 1-800-Flowers.com $231M 15.3% -19.4% FY2026
209 Hertz Global $230M 2.7% -12.9% FY2025

Full ranking of 336 companies · Biggest cuts #84

Questions

How much does Fortune Brands Innovations spend on advertising?

Fortune Brands Innovations spent $233M on advertising in fiscal 2025, the year ended Dec 27, 2025, according to its 10-K filed Feb 23, 2026.

What percentage of revenue does Fortune Brands Innovations spend on advertising?

5.2% of revenue in fiscal 2025 ($233M of $4.5B). The median across the 336 companies tracked is 5.2%.

Is Fortune Brands Innovations spending more on advertising?

No. Ad spend fell 1.2% in fiscal 2025 from fiscal 2024.

How does Fortune Brands Innovations rank by advertising spend?

#206 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Fortune Brands Innovations's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 23, 2026
Accession number
0001193125-26-063960
Company
Fortune Brands Innovations, Inc., CIK 1519751, SIC 2430 (Millwood, Veneer, Plywood, & Structural Wood Members)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Fortune Brands Innovations advertising spend, FY2010-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 23, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/fortune-brands-innovations/advertising-spend/
Download
CSV, all years · CSV, all 336 companies