Genuine Parts advertising spend, FY2025

Genuine Parts (GPC) reported $236M of advertising expense for the fiscal year ended Dec 31, 2025. That is 1.0% of revenue of $24.3B. Down 0.4% from FY2024.

Ad spend, FY2025
$236M
year ended Dec 31, 2025
Change vs prior year
-0.4%
vs FY2024
Share of revenue
1.0%
of $24.3B revenue
Rank by ad spend
#203
of 336 companies

Key facts

  • Ad spend is 3.1x its FY2015 level ($75M).
  • The highest year on file is FY2024 at $237M; FY2025 is 0% below it.
  • Largest increase +104.1% in FY2016; largest cut -17.3% in FY2010.
  • Ad spend is 1.0% of revenue, down from 1.2% in FY2020.
  • Genuine Parts spends more on advertising than 40% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $100M $200M $300M FY2008 (ended 2008-12-31): $42.8M FY2009 (ended 2009-12-31): $44.5M FY2010 (ended 2010-12-31): $36.8M 2010 FY2011 (ended 2011-12-31): $45.1M FY2012 (ended 2012-12-31): $43.2M FY2013 (ended 2013-12-31): $57.9M 2013 FY2014 (ended 2014-12-31): $71.3M FY2015 (ended 2015-12-31): $75M FY2016 (ended 2016-12-31): $153M 2016 FY2017 (ended 2017-12-31): $166M FY2018 (ended 2018-12-31): $204M FY2019 (ended 2019-12-31): $202M 2019 FY2020 (ended 2020-12-31): $194M FY2021 (ended 2021-12-31): $211M FY2022 (ended 2022-12-31): $236M 2022 FY2023 (ended 2023-12-31): $234M FY2024 (ended 2024-12-31): $237M FY2025 (ended 2025-12-31): $236M 2025 $236M

Ad spend as % of revenue

0.0% 0.5% 1.0% 1.5% FY2008 (ended 2008-12-31): n/a FY2009 (ended 2009-12-31): n/a FY2010 (ended 2010-12-31): n/a 2010 FY2011 (ended 2011-12-31): n/a FY2012 (ended 2012-12-31): n/a FY2013 (ended 2013-12-31): n/a 2013 FY2014 (ended 2014-12-31): n/a FY2015 (ended 2015-12-31): n/a FY2016 (ended 2016-12-31): 1.0% 2016 FY2017 (ended 2017-12-31): 1.0% FY2018 (ended 2018-12-31): 1.2% FY2019 (ended 2019-12-31): 1.2% 2019 FY2020 (ended 2020-12-31): 1.2% FY2021 (ended 2021-12-31): 1.1% FY2022 (ended 2022-12-31): 1.1% 2022 FY2023 (ended 2023-12-31): 1.0% FY2024 (ended 2024-12-31): 1.0% FY2025 (ended 2025-12-31): 1.0% 2025 1.0%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $236M -0.4% $24.3B 1.0% AdvertisingExpense 10-K Feb 20, 2026
FY2024 Dec 31, 2024 $237M +1.3% $23.5B 1.0% AdvertisingExpense 10-K Feb 20, 2026
FY2023 Dec 31, 2023 $234M -0.8% $23.1B 1.0% AdvertisingExpense 10-K Feb 20, 2026
FY2022 Dec 31, 2022 $236M +11.8% $22.1B 1.1% AdvertisingExpense 10-K Feb 21, 2025
FY2021 Dec 31, 2021 $211M +8.8% $18.9B 1.1% AdvertisingExpense 10-K Feb 22, 2024
FY2020 Dec 31, 2020 $194M -3.8% $16.5B 1.2% AdvertisingExpense 10-K Feb 23, 2023
FY2019 Dec 31, 2019 $202M -0.9% $17.5B 1.2% AdvertisingExpense 10-K Feb 17, 2022
FY2018 Dec 31, 2018 $204M +22.6% $16.8B 1.2% AdvertisingExpense 10-K Feb 19, 2021
FY2017 Dec 31, 2017 $166M +8.4% $16.3B 1.0% AdvertisingExpense 10-K Feb 21, 2020
FY2016 Dec 31, 2016 $153M +104.1% $15.3B 1.0% AdvertisingExpense 10-K Feb 25, 2019
FY2015 Dec 31, 2015 $75M +5.2% n/a n/a AdvertisingExpense 10-K Feb 27, 2018
FY2014 Dec 31, 2014 $71.3M +23.1% n/a n/a AdvertisingExpense 10-K Feb 27, 2017
FY2013 Dec 31, 2013 $57.9M +34.0% n/a n/a AdvertisingExpense 10-K Feb 26, 2016
FY2012 Dec 31, 2012 $43.2M -4.2% n/a n/a AdvertisingExpense 10-K Feb 26, 2015
FY2011 Dec 31, 2011 $45.1M +22.6% n/a n/a AdvertisingExpense 10-K Feb 27, 2014
FY2010 Dec 31, 2010 $36.8M -17.3% n/a n/a AdvertisingExpense 10-K Feb 26, 2013
FY2009 Dec 31, 2009 $44.5M +4.0% n/a n/a AdvertisingExpense 10-K Feb 27, 2012
FY2008 Dec 31, 2008 $42.8M n/a n/a n/a AdvertisingExpense 10-K Feb 25, 2011

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Genuine Parts in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
199 NRG Energy $239M 0.8% +11.2% FY2025
200 monday.com $238M 19.3% +8.9% FY2025
201 Caesars Entertainment $237M 2.1% +2.6% FY2025
202 Enova International $237M 7.5% +2.6% FY2025
203 Genuine Parts $236M 1.0% -0.4% FY2025
204 Deere $235M 0.5% +2.2% FY2025
205 3M $233M 0.9% +7.9% FY2025

Full ranking of 336 companies · Biggest cuts #94 · Lowest ad-to-revenue #31

Questions

How much does Genuine Parts spend on advertising?

Genuine Parts spent $236M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 20, 2026.

What percentage of revenue does Genuine Parts spend on advertising?

1.0% of revenue in fiscal 2025 ($236M of $24.3B). The median across the 336 companies tracked is 5.2%.

Is Genuine Parts spending more on advertising?

No. Ad spend fell 0.4% in fiscal 2025 from fiscal 2024.

How does Genuine Parts rank by advertising spend?

#203 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Genuine Parts's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 20, 2026
Accession number
0000040987-26-000003
Company
GENUINE PARTS CO, CIK 40987, SIC 5013 (Wholesale-Motor Vehicle Supplies & New Parts)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Genuine Parts advertising spend, FY2008-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 20, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/genuine-parts/advertising-spend/
Download
CSV, all years · CSV, all 336 companies