Enova International advertising spend, FY2025

Enova International (ENVA) reported $237M of advertising expense for the fiscal year ended Dec 31, 2025. That is 7.5% of revenue of $3.2B. Up 2.6% from FY2024.

Ad spend, FY2025
$237M
year ended Dec 31, 2025
Change vs prior year
+2.6%
vs FY2024
Share of revenue
7.5%
of $3.2B revenue
Rank by ad spend
#202
of 336 companies

Key facts

  • Ad spend is 2.9x its FY2015 level ($80.5M), slower than revenue (4.8x).
  • FY2025 is the highest year on file, going back to FY2012.
  • Largest increase +204.0% in FY2021; largest cut -55.8% in FY2020.
  • Ad spend has risen 5 years in a row.
  • Ad spend is 7.5% of revenue, up from 3.4% in FY2020.
  • Enova International spends more on advertising than 40% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 1.4x the median of 5.2%.

Ad spend by fiscal year

$0 $100M $200M $300M FY2012 (ended 2012-12-31): $50.8M FY2013 (ended 2013-12-31): $74.3M 2013 FY2014 (ended 2014-12-31): $75M FY2015 (ended 2015-12-31): $80.5M 2015 FY2016 (ended 2016-12-31): $66.2M FY2017 (ended 2017-12-31): $49.3M 2017 FY2018 (ended 2018-12-31): $66.4M FY2019 (ended 2019-12-31): $84M 2019 FY2020 (ended 2020-12-31): $37.1M FY2021 (ended 2021-12-31): $113M 2021 FY2022 (ended 2022-12-31): $134M FY2023 (ended 2023-12-31): $184M 2023 FY2024 (ended 2024-12-31): $231M FY2025 (ended 2025-12-31): $237M 2025 $237M

Ad spend as % of revenue

0% 5% 10% 15% FY2012 (ended 2012-12-31): 7.7% FY2013 (ended 2013-12-31): 9.7% 2013 FY2014 (ended 2014-12-31): 9.3% FY2015 (ended 2015-12-31): 12.3% 2015 FY2016 (ended 2016-12-31): 8.9% FY2017 (ended 2017-12-31): 6.8% 2017 FY2018 (ended 2018-12-31): 6.8% FY2019 (ended 2019-12-31): 7.1% 2019 FY2020 (ended 2020-12-31): 3.4% FY2021 (ended 2021-12-31): 9.3% 2021 FY2022 (ended 2022-12-31): 7.7% FY2023 (ended 2023-12-31): 8.7% 2023 FY2024 (ended 2024-12-31): 8.7% FY2025 (ended 2025-12-31): 7.5% 2025 7.5%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $237M +2.6% $3.2B 7.5% AdvertisingExpense 10-K Feb 20, 2026
FY2024 Dec 31, 2024 $231M +25.7% $2.7B 8.7% AdvertisingExpense 10-K Feb 20, 2026
FY2023 Dec 31, 2023 $184M +36.8% $2.1B 8.7% AdvertisingExpense 10-K Feb 20, 2026
FY2022 Dec 31, 2022 $134M +19.0% $1.7B 7.7% AdvertisingExpense 10-K Feb 18, 2025
FY2021 Dec 31, 2021 $113M +204.0% $1.2B 9.3% AdvertisingExpense 10-K Feb 23, 2024
FY2020 Dec 31, 2020 $37.1M -55.8% $1.1B 3.4% AdvertisingExpense 10-K Feb 24, 2023
FY2019 Dec 31, 2019 $84M +26.4% $1.2B 7.1% AdvertisingExpense 10-K Feb 28, 2022
FY2018 Dec 31, 2018 $66.4M +34.7% $973M 6.8% AdvertisingExpense 10-K Feb 26, 2021
FY2017 Dec 31, 2017 $49.3M -25.5% $729M 6.8% AdvertisingExpense 10-K Feb 27, 2020
FY2016 Dec 31, 2016 $66.2M -17.8% $746M 8.9% AdvertisingExpense 10-K Feb 27, 2019
FY2015 Dec 31, 2015 $80.5M +7.4% $653M 12.3% AdvertisingExpense 10-K Feb 26, 2018
FY2014 Dec 31, 2014 $75M +0.9% $810M 9.3% AdvertisingExpense 10-K Feb 24, 2017
FY2013 Dec 31, 2013 $74.3M +46.3% $765M 9.7% AdvertisingExpense 10-K Mar 7, 2016
FY2012 Dec 31, 2012 $50.8M n/a $661M 7.7% AdvertisingExpense 10-K/A Mar 25, 2015

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Enova International in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
198 Organon $240M 3.9% +16.5% FY2025
199 NRG Energy $239M 0.8% +11.2% FY2025
200 monday.com $238M 19.3% +8.9% FY2025
201 Caesars Entertainment $237M 2.1% +2.6% FY2025
202 Enova International $237M 7.5% +2.6% FY2025
203 Genuine Parts $236M 1.0% -0.4% FY2025
204 Deere $235M 0.5% +2.2% FY2025

Full ranking of 336 companies · Biggest increases #210 · Up 5+ years in a row #39

Questions

How much does Enova International spend on advertising?

Enova International spent $237M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 20, 2026.

What percentage of revenue does Enova International spend on advertising?

7.5% of revenue in fiscal 2025 ($237M of $3.2B). The median across the 336 companies tracked is 5.2%.

Is Enova International spending more on advertising?

Yes. Ad spend rose 2.6% in fiscal 2025 from fiscal 2024. It has risen 5 years in a row.

How does Enova International rank by advertising spend?

#202 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Enova International's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 20, 2026
Accession number
0001193125-26-060461
Company
Enova International, Inc., CIK 1529864, SIC 6141 (Personal Credit Institutions)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Enova International advertising spend, FY2012-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 20, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/enova-international/advertising-spend/
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CSV, all years · CSV, all 336 companies