NRG Energy advertising spend, FY2025

NRG Energy (NRG) reported $239M of advertising expense for the fiscal year ended Dec 31, 2025. That is 0.8% of revenue of $30.7B. Up 11.2% from FY2024.

Ad spend, FY2025
$239M
year ended Dec 31, 2025
Change vs prior year
+11.2%
vs FY2024
Share of revenue
0.8%
of $30.7B revenue
Rank by ad spend
#199
of 336 companies

Key facts

  • Ad spend is 1.8x its FY2015 level ($135M), slower than revenue (2.5x).
  • FY2025 is the highest year on file, going back to FY2009.
  • Largest increase +125.6% in FY2023; largest cut -65.0% in FY2013.
  • Ad spend has risen 3 years in a row.
  • Ad spend is 0.8% of revenue, about the same as 0.8% in FY2020.
  • NRG Energy spends more on advertising than 41% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $100M $200M $300M FY2009 (ended 2009-12-31): $47M FY2010 (ended 2010-12-31): $81M 2010 FY2011 (ended 2011-12-31): $127M FY2012 (ended 2012-12-31): $197M FY2013 (ended 2013-12-31): $69M 2013 FY2014 (ended 2014-12-31): $87M FY2015 (ended 2015-12-31): $135M FY2016 (ended 2016-12-31): $79M 2016 FY2017 (ended 2017-12-31): $66M FY2018 (ended 2018-12-31): $73M FY2019 (ended 2019-12-31): $66M 2019 FY2020 (ended 2020-12-31): $74M FY2021 (ended 2021-12-31): $109M FY2022 (ended 2022-12-31): $82M 2022 FY2023 (ended 2023-12-31): $185M FY2024 (ended 2024-12-31): $215M FY2025 (ended 2025-12-31): $239M 2025 $239M

Ad spend as % of revenue

0% 1% 2% 3% FY2009 (ended 2009-12-31): 0.5% FY2010 (ended 2010-12-31): 0.9% 2010 FY2011 (ended 2011-12-31): 1.4% FY2012 (ended 2012-12-31): 2.3% FY2013 (ended 2013-12-31): 0.6% 2013 FY2014 (ended 2014-12-31): 0.5% FY2015 (ended 2015-12-31): 1.1% FY2016 (ended 2016-12-31): 0.9% 2016 FY2017 (ended 2017-12-31): 0.7% FY2018 (ended 2018-12-31): 0.8% FY2019 (ended 2019-12-31): 0.7% 2019 FY2020 (ended 2020-12-31): 0.8% FY2021 (ended 2021-12-31): 0.4% FY2022 (ended 2022-12-31): 0.3% 2022 FY2023 (ended 2023-12-31): 0.6% FY2024 (ended 2024-12-31): 0.8% FY2025 (ended 2025-12-31): 0.8% 2025 0.8%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $239M +11.2% $30.7B 0.8% AdvertisingExpense 10-K Feb 24, 2026
FY2024 Dec 31, 2024 $215M +16.2% $28.1B 0.8% AdvertisingExpense 10-K Feb 24, 2026
FY2023 Dec 31, 2023 $185M +125.6% $28.8B 0.6% AdvertisingExpense 10-K Feb 24, 2026
FY2022 Dec 31, 2022 $82M -24.8% $31.5B 0.3% AdvertisingExpense 10-K Feb 26, 2025
FY2021 Dec 31, 2021 $109M +47.3% $27B 0.4% AdvertisingExpense 10-K Feb 28, 2024
FY2020 Dec 31, 2020 $74M +12.1% $9.1B 0.8% AdvertisingExpense 10-K Feb 23, 2023
FY2019 Dec 31, 2019 $66M -9.6% $9.8B 0.7% AdvertisingExpense 10-K Feb 24, 2022
FY2018 Dec 31, 2018 $73M +10.6% $9.5B 0.8% AdvertisingExpense 10-K Mar 1, 2021
FY2017 Dec 31, 2017 $66M -16.5% $9.1B 0.7% AdvertisingExpense 10-K Feb 27, 2020
FY2016 Dec 31, 2016 $79M -41.5% $8.9B 0.9% AdvertisingExpense 10-K Feb 28, 2019
FY2015 Dec 31, 2015 $135M +55.2% $12.3B 1.1% AdvertisingExpense 10-K Mar 1, 2018
FY2014 Dec 31, 2014 $87M +26.1% $15.9B 0.5% AdvertisingExpense 10-K Feb 28, 2017
FY2013 Dec 31, 2013 $69M -65.0% $11.3B 0.6% AdvertisingExpense 10-K Feb 29, 2016
FY2012 Dec 31, 2012 $197M +55.1% $8.4B 2.3% MarketingAndAdvertisingExpense 10-K Feb 27, 2015
FY2011 Dec 31, 2011 $127M +56.8% $9.1B 1.4% MarketingAndAdvertisingExpense 10-K Sep 10, 2014
FY2010 Dec 31, 2010 $81M +72.3% $8.8B 0.9% MarketingAndAdvertisingExpense 10-K Feb 27, 2013
FY2009 Dec 31, 2009 $47M n/a $9B 0.5% MarketingAndAdvertisingExpense 10-K Feb 28, 2012

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Earlier years use a different tag. The Tag column above shows which one applies to each year.

Compared with similar spenders

The 6 companies closest to NRG Energy in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
198 Organon $240M 3.9% +16.5% FY2025
199 NRG Energy $239M 0.8% +11.2% FY2025
200 monday.com $238M 19.3% +8.9% FY2025
201 Caesars Entertainment $237M 2.1% +2.6% FY2025
202 Enova International $237M 7.5% +2.6% FY2025
203 Genuine Parts $236M 1.0% -0.4% FY2025
204 Deere $235M 0.5% +2.2% FY2025

Full ranking of 336 companies · Biggest increases #123 · Lowest ad-to-revenue #24

Questions

How much does NRG Energy spend on advertising?

NRG Energy spent $239M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 24, 2026.

What percentage of revenue does NRG Energy spend on advertising?

0.8% of revenue in fiscal 2025 ($239M of $30.7B). The median across the 336 companies tracked is 5.2%.

Is NRG Energy spending more on advertising?

Yes. Ad spend rose 11.2% in fiscal 2025 from fiscal 2024. It has risen 3 years in a row.

How does NRG Energy rank by advertising spend?

#199 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does NRG Energy's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 24, 2026
Accession number
0001013871-26-000004
Company
NRG ENERGY, INC., CIK 1013871, SIC 4911 (Electric Services)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
NRG Energy advertising spend, FY2009-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 24, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/nrg-energy/advertising-spend/
Download
CSV, all years · CSV, all 336 companies