Deere advertising spend, FY2025

Deere (DE) reported $235M of advertising expense for the fiscal year ended Nov 2, 2025. That is 0.5% of revenue of $45.7B. Up 2.2% from FY2024.

Ad spend, FY2025
$235M
year ended Nov 2, 2025
Change vs prior year
+2.2%
vs FY2024
Share of revenue
0.5%
of $45.7B revenue
Rank by ad spend
#204
of 336 companies

Key facts

  • Ad spend is 1.5x its FY2015 level ($157M), slower than revenue (1.6x).
  • The highest year on file is FY2023 at $244M; FY2025 is 4% below it.
  • Largest increase +14.4% in FY2019; largest cut -12.0% in FY2010.
  • Ad spend is 0.5% of revenue, about the same as 0.6% in FY2020.
  • Deere spends more on advertising than 39% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $100M $200M $300M FY2008 (ended 2008-10-31): $188M FY2009 (ended 2009-10-31): $175M FY2010 (ended 2010-10-31): $154M 2010 FY2011 (ended 2011-10-31): $163M FY2012 (ended 2012-10-31): $177M FY2013 (ended 2013-10-31): $183M 2013 FY2014 (ended 2014-10-31): $174M FY2015 (ended 2015-11-01): $157M FY2016 (ended 2016-10-31): $169M 2016 FY2017 (ended 2017-10-29): $169M FY2018 (ended 2018-10-28): $188M FY2019 (ended 2019-11-03): $215M 2019 FY2020 (ended 2020-11-01): $196M FY2021 (ended 2021-10-31): $212M FY2022 (ended 2022-10-30): $227M 2022 FY2023 (ended 2023-10-29): $244M FY2024 (ended 2024-10-27): $230M FY2025 (ended 2025-11-02): $235M 2025 $235M

Ad spend as % of revenue

0.0% 0.2% 0.4% 0.6% 0.8% FY2008 (ended 2008-10-31): 0.7% FY2009 (ended 2009-10-31): 0.8% FY2010 (ended 2010-10-31): 0.6% 2010 FY2011 (ended 2011-10-31): 0.5% FY2012 (ended 2012-10-31): 0.5% FY2013 (ended 2013-10-31): 0.5% 2013 FY2014 (ended 2014-10-31): 0.5% FY2015 (ended 2015-11-01): 0.5% FY2016 (ended 2016-10-31): 0.6% 2016 FY2017 (ended 2017-10-29): 0.6% FY2018 (ended 2018-10-28): 0.5% FY2019 (ended 2019-11-03): 0.5% 2019 FY2020 (ended 2020-11-01): 0.6% FY2021 (ended 2021-10-31): 0.5% FY2022 (ended 2022-10-30): 0.4% 2022 FY2023 (ended 2023-10-29): 0.4% FY2024 (ended 2024-10-27): 0.4% FY2025 (ended 2025-11-02): 0.5% 2025 0.5%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Nov 2, 2025 $235M +2.2% $45.7B 0.5% AdvertisingExpense 10-K Dec 18, 2025
FY2024 Oct 27, 2024 $230M -5.7% $51.7B 0.4% AdvertisingExpense 10-K Dec 18, 2025
FY2023 Oct 29, 2023 $244M +7.5% $61.3B 0.4% AdvertisingExpense 10-K Dec 18, 2025
FY2022 Oct 30, 2022 $227M +7.1% $52.6B 0.4% AdvertisingExpense 10-K Dec 12, 2024
FY2021 Oct 31, 2021 $212M +8.2% $44B 0.5% AdvertisingExpense 10-K Dec 15, 2023
FY2020 Nov 1, 2020 $196M -8.8% $35.5B 0.6% AdvertisingExpense 10-K Dec 15, 2022
FY2019 Nov 3, 2019 $215M +14.4% $39.3B 0.5% AdvertisingExpense 10-K Dec 16, 2021
FY2018 Oct 28, 2018 $188M +11.2% $37.4B 0.5% AdvertisingExpense 10-K Dec 17, 2020
FY2017 Oct 29, 2017 $169M 0.0% $29.7B 0.6% AdvertisingExpense 10-K Dec 19, 2019
FY2016 Oct 31, 2016 $169M +7.6% $26.6B 0.6% AdvertisingExpense 10-K Dec 19, 2016
FY2015 Nov 1, 2015 $157M -9.8% $28.9B 0.5% AdvertisingExpense 10-K Dec 18, 2017
FY2014 Oct 31, 2014 $174M -4.9% $36.1B 0.5% AdvertisingExpense 10-K Dec 19, 2016
FY2013 Oct 31, 2013 $183M +3.4% $37.8B 0.5% AdvertisingExpense 10-K/A Feb 1, 2016
FY2012 Oct 31, 2012 $177M +8.6% $36.2B 0.5% AdvertisingExpense 10-K Dec 19, 2014
FY2011 Oct 31, 2011 $163M +5.8% $32B 0.5% AdvertisingExpense 10-K Dec 16, 2013
FY2010 Oct 31, 2010 $154M -12.0% $26B 0.6% AdvertisingExpense 10-K Dec 17, 2012
FY2009 Oct 31, 2009 $175M -6.9% $23.1B 0.8% AdvertisingExpense 10-K Dec 19, 2011
FY2008 Oct 31, 2008 $188M n/a $28.4B 0.7% AdvertisingExpense 10-K Dec 17, 2010

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Deere in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
200 monday.com $238M 19.3% +8.9% FY2025
201 Caesars Entertainment $237M 2.1% +2.6% FY2025
202 Enova International $237M 7.5% +2.6% FY2025
203 Genuine Parts $236M 1.0% -0.4% FY2025
204 Deere $235M 0.5% +2.2% FY2025
205 3M $233M 0.9% +7.9% FY2025
206 Fortune Brands Innovations $233M 5.2% -1.2% FY2025

Full ranking of 336 companies · Biggest increases #217 · Lowest ad-to-revenue #11

Questions

How much does Deere spend on advertising?

Deere spent $235M on advertising in fiscal 2025, the year ended Nov 2, 2025, according to its 10-K filed Dec 18, 2025.

What percentage of revenue does Deere spend on advertising?

0.5% of revenue in fiscal 2025 ($235M of $45.7B). The median across the 336 companies tracked is 5.2%.

Is Deere spending more on advertising?

Yes. Ad spend rose 2.2% in fiscal 2025 from fiscal 2024.

How does Deere rank by advertising spend?

#204 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Deere's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Dec 18, 2025
Accession number
0001104659-25-122321
Company
DEERE & CO, CIK 315189, SIC 3523 (Farm Machinery & Equipment)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Deere advertising spend, FY2008-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Dec 18, 2025), retrieved Nov 4, 2026. https://io.trudov.com/company/deere/advertising-spend/
Download
CSV, all years · CSV, all 336 companies