3M advertising spend, FY2025

3M (MMM) reported $233M of advertising expense for the fiscal year ended Dec 31, 2025. That is 0.9% of revenue of $24.9B. Up 7.9% from FY2024.

Ad spend, FY2025
$233M
year ended Dec 31, 2025
Change vs prior year
+7.9%
vs FY2024
Share of revenue
0.9%
of $24.9B revenue
Rank by ad spend
#205
of 336 companies

Key facts

  • Ad spend is 37% below its FY2015 level ($368M); revenue is 18% lower.
  • The highest year on file is FY2011 at $518M; FY2025 is 55% below it.
  • Largest increase +23.7% in FY2010; largest cut -26.1% in FY2023.
  • Ad spend has risen 2 years in a row.
  • Ad spend is 0.9% of revenue, about the same as 0.9% in FY2020.
  • 3M spends more on advertising than 39% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $200M $400M $600M FY2008 (ended 2008-12-31): $468M FY2009 (ended 2009-12-31): $414M FY2010 (ended 2010-12-31): $512M 2010 FY2011 (ended 2011-12-31): $518M FY2012 (ended 2012-12-31): $482M FY2013 (ended 2013-12-31): $423M 2013 FY2014 (ended 2014-12-31): $407M FY2015 (ended 2015-12-31): $368M FY2016 (ended 2016-12-31): $385M 2016 FY2017 (ended 2017-12-31): $411M FY2018 (ended 2018-12-31): $396M FY2019 (ended 2019-12-31): $348M 2019 FY2020 (ended 2020-12-31): $278M FY2021 (ended 2021-12-31): $327M FY2022 (ended 2022-12-31): $272M 2022 FY2023 (ended 2023-12-31): $201M FY2024 (ended 2024-12-31): $216M FY2025 (ended 2025-12-31): $233M 2025 $233M

Ad spend as % of revenue

0.0% 0.5% 1.0% 1.5% 2.0% FY2008 (ended 2008-12-31): 1.9% FY2009 (ended 2009-12-31): 1.8% FY2010 (ended 2010-12-31): 1.9% 2010 FY2011 (ended 2011-12-31): 1.7% FY2012 (ended 2012-12-31): 1.6% FY2013 (ended 2013-12-31): 1.4% 2013 FY2014 (ended 2014-12-31): 1.3% FY2015 (ended 2015-12-31): 1.2% FY2016 (ended 2016-12-31): 1.3% 2016 FY2017 (ended 2017-12-31): 1.3% FY2018 (ended 2018-12-31): 1.2% FY2019 (ended 2019-12-31): 1.1% 2019 FY2020 (ended 2020-12-31): 0.9% FY2021 (ended 2021-12-31): 0.9% FY2022 (ended 2022-12-31): 1.0% 2022 FY2023 (ended 2023-12-31): 0.8% FY2024 (ended 2024-12-31): 0.9% FY2025 (ended 2025-12-31): 0.9% 2025 0.9%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $233M +7.9% $24.9B 0.9% AdvertisingExpense 10-K Feb 3, 2026
FY2024 Dec 31, 2024 $216M +7.5% $24.6B 0.9% AdvertisingExpense 10-K Feb 3, 2026
FY2023 Dec 31, 2023 $201M -26.1% $24.6B 0.8% AdvertisingExpense 10-K Feb 3, 2026
FY2022 Dec 31, 2022 $272M -16.8% $26.2B 1.0% AdvertisingExpense 10-K Feb 5, 2025
FY2021 Dec 31, 2021 $327M +17.6% $35.4B 0.9% AdvertisingExpense 10-K Feb 7, 2024
FY2020 Dec 31, 2020 $278M -20.1% $32.2B 0.9% AdvertisingExpense 10-K Feb 8, 2023
FY2019 Dec 31, 2019 $348M -12.1% $32.1B 1.1% AdvertisingExpense 10-K Feb 9, 2022
FY2018 Dec 31, 2018 $396M -3.6% $32.8B 1.2% AdvertisingExpense 10-K Feb 4, 2021
FY2017 Dec 31, 2017 $411M +6.8% $31.7B 1.3% AdvertisingExpense 10-K Feb 6, 2020
FY2016 Dec 31, 2016 $385M +4.6% $30.1B 1.3% AdvertisingExpense 10-K Feb 7, 2019
FY2015 Dec 31, 2015 $368M -9.6% $30.3B 1.2% AdvertisingExpense 10-K Feb 8, 2018
FY2014 Dec 31, 2014 $407M -3.8% $31.8B 1.3% AdvertisingExpense 10-K Feb 9, 2017
FY2013 Dec 31, 2013 $423M -12.2% $30.9B 1.4% AdvertisingExpense 10-K Feb 11, 2016
FY2012 Dec 31, 2012 $482M -6.9% $29.9B 1.6% AdvertisingExpense 10-K Feb 12, 2015
FY2011 Dec 31, 2011 $518M +1.2% $29.6B 1.7% AdvertisingExpense 10-K Feb 13, 2014
FY2010 Dec 31, 2010 $512M +23.7% $26.7B 1.9% AdvertisingExpense 10-K Feb 14, 2013
FY2009 Dec 31, 2009 $414M -11.5% $23.1B 1.8% AdvertisingExpense 10-K Feb 16, 2012
FY2008 Dec 31, 2008 $468M n/a $25.3B 1.9% AdvertisingExpense 10-K Feb 16, 2011

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to 3M in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
203 Genuine Parts $236M 1.0% -0.4% FY2025
204 Deere $235M 0.5% +2.2% FY2025
205 3M $233M 0.9% +7.9% FY2025
206 Fortune Brands Innovations $233M 5.2% -1.2% FY2025
207 Vivid Seats $231M 51.3% -18.8% FY2025
208 1-800-Flowers.com $231M 15.3% -19.4% FY2026
209 Hertz Global $230M 2.7% -12.9% FY2025

Full ranking of 336 companies · Biggest increases #152 · Lowest ad-to-revenue #29

Questions

How much does 3M spend on advertising?

3M spent $233M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 3, 2026.

What percentage of revenue does 3M spend on advertising?

0.9% of revenue in fiscal 2025 ($233M of $24.9B). The median across the 336 companies tracked is 5.2%.

Is 3M spending more on advertising?

Yes. Ad spend rose 7.9% in fiscal 2025 from fiscal 2024. It has risen 2 years in a row.

How does 3M rank by advertising spend?

#205 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does 3M's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 3, 2026
Accession number
0000066740-26-000014
Company
3M CO, CIK 66740, SIC 3841 (Surgical & Medical Instruments & Apparatus)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
3M advertising spend, FY2008-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 3, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/3m/advertising-spend/
Download
CSV, all years · CSV, all 336 companies