1-800-Flowers.com advertising spend, FY2026

1-800-Flowers.com (FLWS) reported $231M of advertising expense for the fiscal year ended Jun 28, 2026. That is 15.3% of revenue of $1.5B. Down 19.4% from FY2025.

Ad spend, FY2026
$231M
year ended Jun 28, 2026
Change vs prior year
-19.4%
vs FY2025
Share of revenue
15.3%
of $1.5B revenue
Rank by ad spend
#208
of 336 companies

Key facts

  • Ad spend is 1.7x its FY2016 level ($133M), faster than revenue (1.3x).
  • The highest year on file is FY2022 at $348M; FY2026 is 34% below it.
  • Largest increase +79.6% in FY2021; largest cut -19.4% in FY2026.
  • Ad spend is 15.3% of revenue, up from 14.5% in FY2021.
  • 1-800-Flowers.com spends more on advertising than 38% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 3.0x the median of 5.2%.

Ad spend by fiscal year

$0 $100M $200M $300M $400M FY2010 (ended 2010-06-27): $70.4M FY2011 (ended 2011-07-03): $67.2M 2011 FY2012 (ended 2012-07-01): $75.1M FY2013 (ended 2013-06-30): $77.9M FY2014 (ended 2014-06-29): $83M 2014 FY2015 (ended 2015-06-28): $131M FY2016 (ended 2016-07-03): $133M FY2017 (ended 2017-07-02): $138M 2017 FY2018 (ended 2018-07-01): $138M FY2019 (ended 2019-06-30): $148M FY2020 (ended 2020-06-28): $171M 2020 FY2021 (ended 2021-06-27): $308M FY2022 (ended 2022-07-03): $348M FY2023 (ended 2023-07-02): $292M 2023 FY2024 (ended 2024-06-30): $284M FY2025 (ended 2025-06-29): $286M FY2026 (ended 2026-06-28): $231M 2026 $231M

Ad spend as % of revenue

0% 5% 10% 15% 20% FY2010 (ended 2010-06-27): 10.8% FY2011 (ended 2011-07-03): 10.2% 2011 FY2012 (ended 2012-07-01): 10.6% FY2013 (ended 2013-06-30): 10.6% FY2014 (ended 2014-06-29): 11.0% 2014 FY2015 (ended 2015-06-28): 11.6% FY2016 (ended 2016-07-03): 11.3% FY2017 (ended 2017-07-02): 11.5% 2017 FY2018 (ended 2018-07-01): 12.0% FY2019 (ended 2019-06-30): 11.8% FY2020 (ended 2020-06-28): 11.5% 2020 FY2021 (ended 2021-06-27): 14.5% FY2022 (ended 2022-07-03): 15.7% FY2023 (ended 2023-07-02): 14.5% 2023 FY2024 (ended 2024-06-30): 15.5% FY2025 (ended 2025-06-29): 17.0% FY2026 (ended 2026-06-28): 15.3% 2026 15.3%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Jun 28, 2026 $231M -19.4% $1.5B 15.3% AdvertisingExpense 10-K Sep 11, 2026
FY2025 Jun 29, 2025 $286M +1.0% $1.7B 17.0% AdvertisingExpense 10-K Sep 11, 2026
FY2024 Jun 30, 2024 $284M -2.8% $1.8B 15.5% AdvertisingExpense 10-K Sep 11, 2026
FY2023 Jul 2, 2023 $292M -16.0% $2B 14.5% AdvertisingExpense 10-K Sep 5, 2025
FY2022 Jul 3, 2022 $348M +12.9% $2.2B 15.7% AdvertisingExpense 10-K Sep 6, 2024
FY2021 Jun 27, 2021 $308M +79.6% $2.1B 14.5% AdvertisingExpense 10-K Sep 15, 2023
FY2020 Jun 28, 2020 $171M +16.0% $1.5B 11.5% AdvertisingExpense 10-K Sep 16, 2022
FY2019 Jun 30, 2019 $148M +6.9% $1.2B 11.8% AdvertisingExpense 10-K Sep 10, 2021
FY2018 Jul 1, 2018 $138M +0.5% $1.2B 12.0% AdvertisingExpense 10-K Sep 11, 2020
FY2017 Jul 2, 2017 $138M +3.3% $1.2B 11.5% AdvertisingExpense 10-K Sep 13, 2019
FY2016 Jul 3, 2016 $133M +1.9% $1.2B 11.3% AdvertisingExpense 10-K Sep 14, 2018
FY2015 Jun 28, 2015 $131M +57.3% $1.1B 11.6% AdvertisingExpense 10-K Sep 15, 2017
FY2014 Jun 29, 2014 $83M +6.5% $756M 11.0% AdvertisingExpense 10-K Sep 16, 2016
FY2013 Jun 30, 2013 $77.9M +3.7% $735M 10.6% AdvertisingExpense 10-K Sep 11, 2015
FY2012 Jul 1, 2012 $75.1M +11.8% $708M 10.6% AdvertisingExpense 10-K Sep 12, 2014
FY2011 Jul 3, 2011 $67.2M -4.5% $661M 10.2% AdvertisingExpense 10-K Sep 13, 2013
FY2010 Jun 27, 2010 $70.4M n/a $653M 10.8% AdvertisingExpense 10-K Sep 14, 2012

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to 1-800-Flowers.com in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
205 3M $233M 0.9% +7.9% FY2025
206 Fortune Brands Innovations $233M 5.2% -1.2% FY2025
207 Vivid Seats $231M 51.3% -18.8% FY2025
208 1-800-Flowers.com $231M 15.3% -19.4% FY2026
209 Hertz Global $230M 2.7% -12.9% FY2025
210 Grand Canyon Education $229M 20.7% +7.9% FY2025
211 Garmin $229M 3.2% +19.3% FY2025

Full ranking of 336 companies · Biggest cuts #14

Questions

How much does 1-800-Flowers.com spend on advertising?

1-800-Flowers.com spent $231M on advertising in fiscal 2026, the year ended Jun 28, 2026, according to its 10-K filed Sep 11, 2026.

What percentage of revenue does 1-800-Flowers.com spend on advertising?

15.3% of revenue in fiscal 2026 ($231M of $1.5B). The median across the 336 companies tracked is 5.2%.

Is 1-800-Flowers.com spending more on advertising?

No. Ad spend fell 19.4% in fiscal 2026 from fiscal 2025.

How does 1-800-Flowers.com rank by advertising spend?

#208 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does 1-800-Flowers.com's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2026, filed Sep 11, 2026
Accession number
0001084869-26-000029
Company
1 800 FLOWERS COM INC, CIK 1084869, SIC 5990 (Retail-Retail Stores, NEC)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
1-800-Flowers.com advertising spend, FY2010-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Sep 11, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/1-800-flowers-com/advertising-spend/
Download
CSV, all years · CSV, all 336 companies