monday.com advertising spend, FY2025
monday.com (MNDY) reported $238M of advertising expense for the fiscal year ended Dec 31, 2025. That is 19.3% of revenue of $1.2B. Up 8.9% from FY2024.
Key facts
- Ad spend is 1.8x its FY2020 level ($129M), slower than revenue (7.6x).
- FY2025 is the highest year on file, going back to FY2020.
- Largest increase +26.5% in FY2022.
- Ad spend has risen 5 years in a row.
- Ad spend is 19.3% of revenue, down from 80.1% in FY2020.
- monday.com spends more on advertising than 41% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 3.7x the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $238M | +8.9% | $1.2B | 19.3% | AdvertisingExpense | 20-F Mar 13, 2026 |
| FY2024 | Dec 31, 2024 | $218M | +7.5% | $972M | 22.5% | AdvertisingExpense | 20-F Mar 13, 2026 |
| FY2023 | Dec 31, 2023 | $203M | +12.0% | $730M | 27.9% | AdvertisingExpense | 20-F Mar 13, 2026 |
| FY2022 | Dec 31, 2022 | $181M | +26.5% | $519M | 35.0% | AdvertisingExpense | 20-F Mar 17, 2025 |
| FY2021 | Dec 31, 2021 | $143M | +11.1% | $308M | 46.6% | AdvertisingExpense | 20-F Mar 14, 2024 |
| FY2020 | Dec 31, 2020 | $129M | n/a | $161M | 80.1% | AdvertisingExpense | 20-F Mar 14, 2023 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to monday.com in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 198 | Organon | $240M | 3.9% | +16.5% | FY2025 |
| 199 | NRG Energy | $239M | 0.8% | +11.2% | FY2025 |
| 200 | monday.com | $238M | 19.3% | +8.9% | FY2025 |
| 201 | Caesars Entertainment | $237M | 2.1% | +2.6% | FY2025 |
| 202 | Enova International | $237M | 7.5% | +2.6% | FY2025 |
| 203 | Genuine Parts | $236M | 1.0% | -0.4% | FY2025 |
| 204 | Deere | $235M | 0.5% | +2.2% | FY2025 |
Full ranking of 336 companies · Biggest increases #138 · Highest ad-to-revenue #39 · Up 5+ years in a row #58
Questions
How much does monday.com spend on advertising?
monday.com spent $238M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 20-F filed Mar 13, 2026.
What percentage of revenue does monday.com spend on advertising?
19.3% of revenue in fiscal 2025 ($238M of $1.2B). The median across the 336 companies tracked is 5.2%.
Is monday.com spending more on advertising?
Yes. Ad spend rose 8.9% in fiscal 2025 from fiscal 2024. It has risen 5 years in a row.
How does monday.com rank by advertising spend?
#200 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does monday.com's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 20-F for FY2025, filed Mar 13, 2026
- Accession number
0001178913-26-000870- Company
- monday.com Ltd., CIK 1845338, SIC 7372 (Services-Prepackaged Software)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- monday.com advertising spend, FY2020-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 20-F filed Mar 13, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/monday-com/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies