Caesars Entertainment advertising spend, FY2025

Caesars Entertainment (CZR) reported $237M of advertising expense for the fiscal year ended Dec 31, 2025. That is 2.1% of revenue of $11.5B. Up 2.6% from FY2024.

Ad spend, FY2025
$237M
year ended Dec 31, 2025
Change vs prior year
+2.6%
vs FY2024
Share of revenue
2.1%
of $11.5B revenue
Rank by ad spend
#201
of 336 companies

Key facts

  • Ad spend is 22x its FY2015 level ($11M), faster than revenue (16x).
  • The highest year on file is FY2022 at $571M; FY2025 is 58% below it.
  • Largest increase +709.4% in FY2021; largest cut -54.6% in FY2023.
  • Ad spend is 2.1% of revenue, up from 1.8% in FY2020.
  • Caesars Entertainment spends more on advertising than 40% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $200M $400M $600M FY2012 (ended 2012-12-31): $18.7M FY2013 (ended 2013-12-31): $17.7M 2013 FY2014 (ended 2014-12-31): $22M FY2015 (ended 2015-12-31): $11M 2015 FY2016 (ended 2016-12-31): $15.5M FY2017 (ended 2017-12-31): $33M 2017 FY2018 (ended 2018-12-31): $34M FY2019 (ended 2019-12-31): $29M 2019 FY2020 (ended 2020-12-31): $64M FY2021 (ended 2021-12-31): $518M 2021 FY2022 (ended 2022-12-31): $571M FY2023 (ended 2023-12-31): $259M 2023 FY2024 (ended 2024-12-31): $231M FY2025 (ended 2025-12-31): $237M 2025 $237M

Ad spend as % of revenue

0% 2% 4% 6% 8% FY2012 (ended 2012-12-31): 6.3% FY2013 (ended 2013-12-31): 7.2% 2013 FY2014 (ended 2014-12-31): 6.0% FY2015 (ended 2015-12-31): 1.5% 2015 FY2016 (ended 2016-12-31): 1.7% FY2017 (ended 2017-12-31): 2.2% 2017 FY2018 (ended 2018-12-31): 1.7% FY2019 (ended 2019-12-31): 1.1% 2019 FY2020 (ended 2020-12-31): 1.8% FY2021 (ended 2021-12-31): 5.4% 2021 FY2022 (ended 2022-12-31): 5.3% FY2023 (ended 2023-12-31): 2.2% 2023 FY2024 (ended 2024-12-31): 2.1% FY2025 (ended 2025-12-31): 2.1% 2025 2.1%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $237M +2.6% $11.5B 2.1% AdvertisingExpense 10-K Feb 17, 2026
FY2024 Dec 31, 2024 $231M -10.8% $11.2B 2.1% AdvertisingExpense 10-K Feb 17, 2026
FY2023 Dec 31, 2023 $259M -54.6% $11.5B 2.2% AdvertisingExpense 10-K Feb 17, 2026
FY2022 Dec 31, 2022 $571M +10.2% $10.8B 5.3% AdvertisingExpense 10-K Feb 25, 2025
FY2021 Dec 31, 2021 $518M +709.4% $9.6B 5.4% AdvertisingExpense 10-K Feb 20, 2024
FY2020 Dec 31, 2020 $64M +120.7% $3.6B 1.8% AdvertisingExpense 10-K Feb 22, 2023
FY2019 Dec 31, 2019 $29M -14.7% $2.5B 1.1% AdvertisingExpense 10-K Feb 24, 2022
FY2018 Dec 31, 2018 $34M +3.0% $2.1B 1.7% AdvertisingExpense 10-K Mar 1, 2021
FY2017 Dec 31, 2017 $33M +112.9% $1.5B 2.2% AdvertisingExpense 10-K Feb 28, 2020
FY2016 Dec 31, 2016 $15.5M +40.9% $900M 1.7% AdvertisingExpense 10-K Mar 1, 2019
FY2015 Dec 31, 2015 $11M -50.0% $720M 1.5% AdvertisingExpense 10-K Feb 27, 2018
FY2014 Dec 31, 2014 $22M +24.3% $364M 6.0% AdvertisingExpense 10-K Mar 13, 2017
FY2013 Dec 31, 2013 $17.7M -5.3% $247M 7.2% AdvertisingExpense 10-K Mar 15, 2016
FY2012 Dec 31, 2012 $18.7M n/a $296M 6.3% AdvertisingExpense 10-K Mar 16, 2015

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Caesars Entertainment in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
198 Organon $240M 3.9% +16.5% FY2025
199 NRG Energy $239M 0.8% +11.2% FY2025
200 monday.com $238M 19.3% +8.9% FY2025
201 Caesars Entertainment $237M 2.1% +2.6% FY2025
202 Enova International $237M 7.5% +2.6% FY2025
203 Genuine Parts $236M 1.0% -0.4% FY2025
204 Deere $235M 0.5% +2.2% FY2025

Full ranking of 336 companies · Biggest increases #211

Questions

How much does Caesars Entertainment spend on advertising?

Caesars Entertainment spent $237M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 17, 2026.

What percentage of revenue does Caesars Entertainment spend on advertising?

2.1% of revenue in fiscal 2025 ($237M of $11.5B). The median across the 336 companies tracked is 5.2%.

Is Caesars Entertainment spending more on advertising?

Yes. Ad spend rose 2.6% in fiscal 2025 from fiscal 2024.

How does Caesars Entertainment rank by advertising spend?

#201 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Caesars Entertainment's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 17, 2026
Accession number
0001590895-26-000011
Company
Caesars Entertainment, Inc., CIK 1590895, SIC 7011 (Hotels & Motels)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Caesars Entertainment advertising spend, FY2012-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 17, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/caesars-entertainment/advertising-spend/
Download
CSV, all years · CSV, all 336 companies