Campbell's advertising spend, FY2026

Campbell's (CPB) reported $387M of advertising expense for the fiscal year ended Aug 2, 2026. That is 4.0% of revenue of $9.7B. Down 3.2% from FY2025.

Ad spend, FY2026
$387M
year ended Aug 2, 2026
Change vs prior year
-3.2%
vs FY2025
Share of revenue
4.0%
of $9.7B revenue
Rank by ad spend
#147
of 336 companies

Key facts

  • Ad spend is 3% below its FY2016 level ($397M).
  • The highest year on file is FY2010 at $515M; FY2026 is 25% below it.
  • Largest increase +33.4% in FY2020; largest cut -21.3% in FY2022.
  • Ad spend is 4.0% of revenue, down from 4.7% in FY2021.
  • Campbell's spends more on advertising than 56% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $200M $400M $600M FY2010 (ended 2010-08-01): $515M FY2011 (ended 2011-07-31): $449M 2011 FY2012 (ended 2012-07-29): $476M FY2013 (ended 2013-07-28): $419M FY2014 (ended 2014-08-03): $411M 2014 FY2015 (ended 2015-08-02): $385M FY2016 (ended 2016-07-31): $397M FY2017 (ended 2017-07-30): $327M 2017 FY2018 (ended 2018-07-29): $327M FY2019 (ended 2019-07-28): $347M FY2020 (ended 2020-08-02): $463M 2020 FY2021 (ended 2021-08-01): $399M FY2022 (ended 2022-07-31): $314M FY2023 (ended 2023-07-30): $365M 2023 FY2024 (ended 2024-07-28): $350M FY2025 (ended 2025-08-03): $400M FY2026 (ended 2026-08-02): $387M 2026 $387M

Ad spend as % of revenue

0% 2% 4% 6% FY2010 (ended 2010-08-01): n/a FY2011 (ended 2011-07-31): n/a 2011 FY2012 (ended 2012-07-29): n/a FY2013 (ended 2013-07-28): n/a FY2014 (ended 2014-08-03): n/a 2014 FY2015 (ended 2015-08-02): n/a FY2016 (ended 2016-07-31): n/a FY2017 (ended 2017-07-30): 5.6% 2017 FY2018 (ended 2018-07-29): 4.9% FY2019 (ended 2019-07-28): 4.3% FY2020 (ended 2020-08-02): 5.3% 2020 FY2021 (ended 2021-08-01): 4.7% FY2022 (ended 2022-07-31): 3.7% FY2023 (ended 2023-07-30): 3.9% 2023 FY2024 (ended 2024-07-28): 3.6% FY2025 (ended 2025-08-03): 3.9% FY2026 (ended 2026-08-02): 4.0% 2026 4.0%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Aug 2, 2026 $387M -3.2% $9.7B 4.0% AdvertisingExpense 10-K Sep 24, 2026
FY2025 Aug 3, 2025 $400M +14.3% $10.3B 3.9% AdvertisingExpense 10-K Sep 24, 2026
FY2024 Jul 28, 2024 $350M -4.1% $9.6B 3.6% AdvertisingExpense 10-K Sep 24, 2026
FY2023 Jul 30, 2023 $365M +16.2% $9.4B 3.9% AdvertisingExpense 10-K Sep 18, 2025
FY2022 Jul 31, 2022 $314M -21.3% $8.6B 3.7% AdvertisingExpense 10-K Sep 19, 2024
FY2021 Aug 1, 2021 $399M -13.8% $8.5B 4.7% AdvertisingExpense 10-K Sep 21, 2023
FY2020 Aug 2, 2020 $463M +33.4% $8.7B 5.3% AdvertisingExpense 10-K Sep 22, 2022
FY2019 Jul 28, 2019 $347M +6.1% $8.1B 4.3% AdvertisingExpense 10-K Sep 23, 2021
FY2018 Jul 29, 2018 $327M 0.0% $6.6B 4.9% AdvertisingExpense 10-K Sep 24, 2020
FY2017 Jul 30, 2017 $327M -17.6% $5.8B 5.6% AdvertisingExpense 10-K Sep 26, 2019
FY2016 Jul 31, 2016 $397M +3.1% n/a n/a AdvertisingExpense 10-K Sep 27, 2018
FY2015 Aug 2, 2015 $385M -6.3% n/a n/a AdvertisingExpense 10-K Sep 27, 2017
FY2014 Aug 3, 2014 $411M -1.9% n/a n/a AdvertisingExpense 10-K Sep 22, 2016
FY2013 Jul 28, 2013 $419M -12.0% n/a n/a AdvertisingExpense 10-K Sep 29, 2015
FY2012 Jul 29, 2012 $476M +6.0% n/a n/a AdvertisingExpense 10-K Sep 24, 2014
FY2011 Jul 31, 2011 $449M -12.8% n/a n/a AdvertisingExpense 10-K Sep 26, 2013
FY2010 Aug 1, 2010 $515M n/a n/a n/a AdvertisingExpense 10-K Sep 27, 2012

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Campbell's in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
144 MGM Resorts International $398M 2.3% +3.6% FY2025
145 Elevance Health $395M 0.2% -26.9% FY2025
146 Crocs $394M 9.7% +4.3% FY2025
147 Campbell's $387M 4.0% -3.2% FY2026
148 PNC Financial Services Group $378M 1.6% +4.4% FY2025
149 Ferguson Enterprises $376M 1.2% -1.1% FY2025
150 iQIYI $375M 9.6% +13.0% FY2025

Full ranking of 336 companies · Biggest cuts #67

Questions

How much does Campbell's spend on advertising?

Campbell's spent $387M on advertising in fiscal 2026, the year ended Aug 2, 2026, according to its 10-K filed Sep 24, 2026.

What percentage of revenue does Campbell's spend on advertising?

4.0% of revenue in fiscal 2026 ($387M of $9.7B). The median across the 336 companies tracked is 5.2%.

Is Campbell's spending more on advertising?

No. Ad spend fell 3.2% in fiscal 2026 from fiscal 2025.

How does Campbell's rank by advertising spend?

#147 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Campbell's's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2026, filed Sep 24, 2026
Accession number
0000016732-26-000026
Company
CAMPBELL'S Co, CIK 16732, SIC 2000 (Food and Kindred Products)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Campbell's advertising spend, FY2010-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Sep 24, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/campbell-s/advertising-spend/
Download
CSV, all years · CSV, all 336 companies