Elevance Health advertising spend, FY2025

Elevance Health (ELV) reported $395M of advertising expense for the fiscal year ended Dec 31, 2025. That is 0.2% of revenue of $199B. Down 26.9% from FY2024.

Ad spend, FY2025
$395M
year ended Dec 31, 2025
Change vs prior year
-26.9%
vs FY2024
Share of revenue
0.2%
of $199B revenue
Rank by ad spend
#145
of 336 companies

Key facts

  • Ad spend is 1.3x its FY2015 level ($314M), slower than revenue (2.5x).
  • The highest year on file is FY2023 at $599M; FY2025 is 34% below it.
  • Largest increase +43.2% in FY2009; largest cut -27.0% in FY2010.
  • Ad spend has fallen 2 years in a row.
  • Ad spend is 0.2% of revenue, down from 0.5% in FY2020.
  • Elevance Health spends more on advertising than 57% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $200M $400M $600M FY2008 (ended 2008-12-31): $216M FY2009 (ended 2009-12-31): $310M FY2010 (ended 2010-12-31): $226M 2010 FY2011 (ended 2011-12-31): $288M FY2012 (ended 2012-12-31): $299M FY2013 (ended 2013-12-31): $351M 2013 FY2014 (ended 2014-12-31): $337M FY2015 (ended 2015-12-31): $314M FY2016 (ended 2016-12-31): $246M 2016 FY2017 (ended 2017-12-31): $338M FY2018 (ended 2018-12-31): $385M FY2019 (ended 2019-12-31): $467M 2019 FY2020 (ended 2020-12-31): $558M FY2021 (ended 2021-12-31): $588M FY2022 (ended 2022-12-31): $511M 2022 FY2023 (ended 2023-12-31): $599M FY2024 (ended 2024-12-31): $540M FY2025 (ended 2025-12-31): $395M 2025 $395M

Ad spend as % of revenue

0.0% 0.2% 0.4% 0.6% FY2008 (ended 2008-12-31): 0.4% FY2009 (ended 2009-12-31): 0.5% FY2010 (ended 2010-12-31): 0.4% 2010 FY2011 (ended 2011-12-31): 0.5% FY2012 (ended 2012-12-31): 0.5% FY2013 (ended 2013-12-31): 0.5% 2013 FY2014 (ended 2014-12-31): 0.5% FY2015 (ended 2015-12-31): 0.4% FY2016 (ended 2016-12-31): 0.3% 2016 FY2017 (ended 2017-12-31): 0.4% FY2018 (ended 2018-12-31): 0.4% FY2019 (ended 2019-12-31): 0.4% 2019 FY2020 (ended 2020-12-31): 0.5% FY2021 (ended 2021-12-31): 0.4% FY2022 (ended 2022-12-31): 0.3% 2022 FY2023 (ended 2023-12-31): 0.3% FY2024 (ended 2024-12-31): 0.3% FY2025 (ended 2025-12-31): 0.2% 2025 0.2%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $395M -26.9% $199B 0.2% MarketingAndAdvertisingExpense 10-K Feb 6, 2026
FY2024 Dec 31, 2024 $540M -9.8% $177B 0.3% MarketingAndAdvertisingExpense 10-K Feb 6, 2026
FY2023 Dec 31, 2023 $599M +17.2% $171B 0.3% MarketingAndAdvertisingExpense 10-K Feb 6, 2026
FY2022 Dec 31, 2022 $511M -13.1% $157B 0.3% MarketingAndAdvertisingExpense 10-K Feb 20, 2025
FY2021 Dec 31, 2021 $588M +5.4% $139B 0.4% MarketingAndAdvertisingExpense 10-K Feb 21, 2024
FY2020 Dec 31, 2020 $558M +19.5% $122B 0.5% MarketingAndAdvertisingExpense 10-K Feb 15, 2023
FY2019 Dec 31, 2019 $467M +21.3% $104B 0.4% MarketingAndAdvertisingExpense 10-K Feb 16, 2022
FY2018 Dec 31, 2018 $385M +13.9% $92.1B 0.4% MarketingAndAdvertisingExpense 10-K Feb 18, 2021
FY2017 Dec 31, 2017 $338M +37.4% $90B 0.4% MarketingAndAdvertisingExpense 10-K Feb 19, 2020
FY2016 Dec 31, 2016 $246M -21.5% $84.9B 0.3% MarketingAndAdvertisingExpense 10-K Feb 20, 2019
FY2015 Dec 31, 2015 $314M -7.0% $79.2B 0.4% MarketingAndAdvertisingExpense 10-K Feb 21, 2018
FY2014 Dec 31, 2014 $337M -4.0% $73.9B 0.5% MarketingAndAdvertisingExpense 10-K Feb 22, 2017
FY2013 Dec 31, 2013 $351M +17.3% $71B 0.5% MarketingAndAdvertisingExpense 10-K Feb 19, 2016
FY2012 Dec 31, 2012 $299M +4.0% $61.5B 0.5% AdvertisingExpense 10-K Feb 22, 2013
FY2011 Dec 31, 2011 $288M +27.3% $60.7B 0.5% AdvertisingExpense 10-K Feb 22, 2013
FY2010 Dec 31, 2010 $226M -27.0% $58.7B 0.4% AdvertisingExpense 10-K Feb 22, 2013
FY2009 Dec 31, 2009 $310M +43.2% $64.9B 0.5% AdvertisingExpense 10-K Feb 22, 2012
FY2008 Dec 31, 2008 $216M n/a $61.3B 0.4% AdvertisingExpense 10-K Feb 17, 2011

What the figure is

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Earlier years use a different tag. The Tag column above shows which one applies to each year.

Compared with similar spenders

The 6 companies closest to Elevance Health in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
142 Logitech $411M 8.5% +15.7% FY2026
143 Delta Air Lines $405M 0.6% -7.5% FY2025
144 MGM Resorts International $398M 2.3% +3.6% FY2025
145 Elevance Health $395M 0.2% -26.9% FY2025
146 Crocs $394M 9.7% +4.3% FY2025
147 Campbell's $387M 4.0% -3.2% FY2026
148 PNC Financial Services Group $378M 1.6% +4.4% FY2025

Full ranking of 336 companies · Biggest cuts #6 · Lowest ad-to-revenue #2

Questions

How much does Elevance Health spend on advertising?

Elevance Health spent $395M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 6, 2026.

What percentage of revenue does Elevance Health spend on advertising?

0.2% of revenue in fiscal 2025 ($395M of $199B). The median across the 336 companies tracked is 5.2%.

Is Elevance Health spending more on advertising?

No. Ad spend fell 26.9% in fiscal 2025 from fiscal 2024. It has fallen 2 years in a row.

How does Elevance Health rank by advertising spend?

#145 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Elevance Health's advertising figure include?

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Source

Filing
10-K for FY2025, filed Feb 6, 2026
Accession number
0001156039-26-000013
Company
Elevance Health, Inc., CIK 1156039, SIC 6324 (Hospital & Medical Service Plans)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Elevance Health advertising spend, FY2008-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 6, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/elevance-health/advertising-spend/
Download
CSV, all years · CSV, all 336 companies