Delta Air Lines advertising spend, FY2025

Delta Air Lines (DAL) reported $405M of advertising expense for the fiscal year ended Dec 31, 2025. That is 0.6% of revenue of $63.4B. Down 7.5% from FY2024.

Ad spend, FY2025
$405M
year ended Dec 31, 2025
Change vs prior year
-7.5%
vs FY2024
Share of revenue
0.6%
of $63.4B revenue
Rank by ad spend
#143
of 336 companies

Key facts

  • Ad spend is 1.8x its FY2015 level ($230M), faster than revenue (1.6x).
  • The highest year on file is FY2024 at $438M; FY2025 is 8% below it.
  • Largest increase +66.4% in FY2021; largest cut -58.7% in FY2020.
  • Ad spend is 0.6% of revenue, about the same as 0.7% in FY2020.
  • Delta Air Lines spends more on advertising than 58% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $200M $400M $600M FY2008 (ended 2008-12-31): $114M FY2009 (ended 2009-12-31): $176M FY2010 (ended 2010-12-31): $169M 2010 FY2011 (ended 2011-12-31): $214M FY2012 (ended 2012-12-31): $200M FY2013 (ended 2013-12-31): $225M 2013 FY2014 (ended 2014-12-31): $225M FY2015 (ended 2015-12-31): $230M FY2016 (ended 2016-12-31): $267M 2016 FY2017 (ended 2017-12-31): $273M FY2018 (ended 2018-12-31): $267M FY2019 (ended 2019-12-31): $288M 2019 FY2020 (ended 2020-12-31): $119M FY2021 (ended 2021-12-31): $198M FY2022 (ended 2022-12-31): $302M 2022 FY2023 (ended 2023-12-31): $347M FY2024 (ended 2024-12-31): $438M FY2025 (ended 2025-12-31): $405M 2025 $405M

Ad spend as % of revenue

0.0% 0.2% 0.4% 0.6% 0.8% FY2008 (ended 2008-12-31): n/a FY2009 (ended 2009-12-31): 0.6% FY2010 (ended 2010-12-31): 0.5% 2010 FY2011 (ended 2011-12-31): 0.6% FY2012 (ended 2012-12-31): 0.5% FY2013 (ended 2013-12-31): 0.6% 2013 FY2014 (ended 2014-12-31): 0.6% FY2015 (ended 2015-12-31): 0.6% FY2016 (ended 2016-12-31): 0.7% 2016 FY2017 (ended 2017-12-31): 0.7% FY2018 (ended 2018-12-31): 0.6% FY2019 (ended 2019-12-31): 0.6% 2019 FY2020 (ended 2020-12-31): 0.7% FY2021 (ended 2021-12-31): 0.7% FY2022 (ended 2022-12-31): 0.6% 2022 FY2023 (ended 2023-12-31): 0.6% FY2024 (ended 2024-12-31): 0.7% FY2025 (ended 2025-12-31): 0.6% 2025 0.6%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $405M -7.5% $63.4B 0.6% AdvertisingExpense 10-K Feb 11, 2026
FY2024 Dec 31, 2024 $438M +26.2% $61.6B 0.7% AdvertisingExpense 10-K Feb 11, 2026
FY2023 Dec 31, 2023 $347M +14.9% $58B 0.6% AdvertisingExpense 10-K Feb 11, 2026
FY2022 Dec 31, 2022 $302M +52.5% $50.6B 0.6% AdvertisingExpense 10-K Feb 11, 2025
FY2021 Dec 31, 2021 $198M +66.4% $29.9B 0.7% AdvertisingExpense 10-K Feb 12, 2024
FY2020 Dec 31, 2020 $119M -58.7% $17.1B 0.7% AdvertisingExpense 10-K Feb 10, 2023
FY2019 Dec 31, 2019 $288M +7.9% $47B 0.6% AdvertisingExpense 10-K Feb 11, 2022
FY2018 Dec 31, 2018 $267M -2.2% $44.4B 0.6% AdvertisingExpense 10-K Feb 12, 2021
FY2017 Dec 31, 2017 $273M +2.2% $41.2B 0.7% AdvertisingExpense 10-K Feb 13, 2020
FY2016 Dec 31, 2016 $267M +16.1% $39.6B 0.7% AdvertisingExpense 10-K Feb 15, 2019
FY2015 Dec 31, 2015 $230M +2.2% $40.7B 0.6% AdvertisingExpense 10-K Feb 23, 2018
FY2014 Dec 31, 2014 $225M 0.0% $40.4B 0.6% AdvertisingExpense 10-K Feb 13, 2017
FY2013 Dec 31, 2013 $225M +12.5% $37.8B 0.6% AdvertisingExpense 10-K Feb 5, 2016
FY2012 Dec 31, 2012 $200M -6.5% $36.7B 0.5% AdvertisingExpense 10-K Feb 11, 2015
FY2011 Dec 31, 2011 $214M +26.6% $35.1B 0.6% AdvertisingExpense 10-K Feb 24, 2014
FY2010 Dec 31, 2010 $169M -4.0% $31.8B 0.5% AdvertisingExpense 10-K Feb 13, 2013
FY2009 Dec 31, 2009 $176M +54.4% $28.1B 0.6% AdvertisingExpense 10-K Feb 10, 2012
FY2008 Dec 31, 2008 $114M n/a n/a n/a AdvertisingExpense 10-K/A Mar 4, 2011

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Delta Air Lines in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
141 Charles Schwab $420M 1.8% +5.8% FY2025
142 Logitech $411M 8.5% +15.7% FY2026
143 Delta Air Lines $405M 0.6% -7.5% FY2025
144 MGM Resorts International $398M 2.3% +3.6% FY2025
145 Elevance Health $395M 0.2% -26.9% FY2025
146 Crocs $394M 9.7% +4.3% FY2025
147 Campbell's $387M 4.0% -3.2% FY2026

Full ranking of 336 companies · Biggest cuts #40 · Lowest ad-to-revenue #16

Questions

How much does Delta Air Lines spend on advertising?

Delta Air Lines spent $405M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 11, 2026.

What percentage of revenue does Delta Air Lines spend on advertising?

0.6% of revenue in fiscal 2025 ($405M of $63.4B). The median across the 336 companies tracked is 5.2%.

Is Delta Air Lines spending more on advertising?

No. Ad spend fell 7.5% in fiscal 2025 from fiscal 2024.

How does Delta Air Lines rank by advertising spend?

#143 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Delta Air Lines's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 11, 2026
Accession number
0000027904-26-000013
Company
DELTA AIR LINES, INC., CIK 27904, SIC 4512 (Air Transportation, Scheduled)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Delta Air Lines advertising spend, FY2008-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 11, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/delta-air-lines/advertising-spend/
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