Logitech advertising spend, FY2026

Logitech (LOGI) reported $411M of advertising expense for the fiscal year ended Mar 31, 2026. That is 8.5% of revenue of $4.8B. Up 15.7% from FY2025.

Ad spend, FY2026
$411M
year ended Mar 31, 2026
Change vs prior year
+15.7%
vs FY2025
Share of revenue
8.5%
of $4.8B revenue
Rank by ad spend
#142
of 336 companies

Key facts

  • Ad spend is 2.3x its FY2016 level ($182M), slower than revenue (2.4x).
  • The highest year on file is FY2022 at $584M; FY2026 is 30% below it.
  • Largest increase +65.3% in FY2011; largest cut -34.3% in FY2023.
  • Ad spend has risen 2 years in a row.
  • Ad spend is 8.5% of revenue, about the same as 8.6% in FY2021.
  • Logitech spends more on advertising than 58% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 1.6x the median of 5.2%.

Ad spend by fiscal year

$0 $200M $400M $600M FY2010 (ended 2010-03-31): $118M FY2011 (ended 2011-03-31): $195M 2011 FY2012 (ended 2012-03-31): $168M FY2013 (ended 2013-03-31): $166M FY2014 (ended 2014-03-31): $157M 2014 FY2015 (ended 2015-03-31): $166M FY2016 (ended 2016-03-31): $182M FY2017 (ended 2017-03-31): $209M 2017 FY2018 (ended 2018-03-31): $234M FY2019 (ended 2019-03-31): $278M FY2020 (ended 2020-03-31): $299M 2020 FY2021 (ended 2021-03-31): $450M FY2022 (ended 2022-03-31): $584M FY2023 (ended 2023-03-31): $384M 2023 FY2024 (ended 2024-03-31): $325M FY2025 (ended 2025-03-31): $355M FY2026 (ended 2026-03-31): $411M 2026 $411M

Ad spend as % of revenue

0% 5% 10% 15% FY2010 (ended 2010-03-31): 6.0% FY2011 (ended 2011-03-31): 8.2% 2011 FY2012 (ended 2012-03-31): 7.3% FY2013 (ended 2013-03-31): 7.9% FY2014 (ended 2014-03-31): 7.8% 2014 FY2015 (ended 2015-03-31): 8.3% FY2016 (ended 2016-03-31): 9.0% FY2017 (ended 2017-03-31): 9.4% 2017 FY2018 (ended 2018-03-31): 9.1% FY2019 (ended 2019-03-31): 10.0% FY2020 (ended 2020-03-31): 10.0% 2020 FY2021 (ended 2021-03-31): 8.6% FY2022 (ended 2022-03-31): 10.7% FY2023 (ended 2023-03-31): 8.5% 2023 FY2024 (ended 2024-03-31): 7.6% FY2025 (ended 2025-03-31): 7.8% FY2026 (ended 2026-03-31): 8.5% 2026 8.5%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Mar 31, 2026 $411M +15.7% $4.8B 8.5% AdvertisingExpense 10-K May 21, 2026
FY2025 Mar 31, 2025 $355M +9.2% $4.6B 7.8% AdvertisingExpense 10-K May 21, 2026
FY2024 Mar 31, 2024 $325M -15.2% $4.3B 7.6% AdvertisingExpense 10-K May 21, 2026
FY2023 Mar 31, 2023 $384M -34.3% $4.5B 8.5% AdvertisingExpense 10-K May 23, 2025
FY2022 Mar 31, 2022 $584M +29.9% $5.5B 10.7% AdvertisingExpense 10-K May 16, 2024
FY2021 Mar 31, 2021 $450M +50.7% $5.3B 8.6% AdvertisingExpense 10-K May 17, 2023
FY2020 Mar 31, 2020 $299M +7.3% $3B 10.0% AdvertisingExpense 10-K May 18, 2022
FY2019 Mar 31, 2019 $278M +19.0% $2.8B 10.0% AdvertisingExpense 10-K May 12, 2021
FY2018 Mar 31, 2018 $234M +12.0% $2.6B 9.1% AdvertisingExpense 10-K May 27, 2020
FY2017 Mar 31, 2017 $209M +14.9% $2.2B 9.4% AdvertisingExpense 10-K May 17, 2019
FY2016 Mar 31, 2016 $182M +9.7% $2B 9.0% AdvertisingExpense 10-K May 21, 2018
FY2015 Mar 31, 2015 $166M +5.7% $2B 8.3% AdvertisingExpense 10-K May 26, 2017
FY2014 Mar 31, 2014 $157M -5.4% $2B 7.8% AdvertisingExpense 10-K May 23, 2016
FY2013 Mar 31, 2013 $166M -1.3% $2.1B 7.9% AdvertisingExpense 10-K Jun 5, 2015
FY2012 Mar 31, 2012 $168M -13.9% $2.3B 7.3% AdvertisingExpense 10-K Nov 13, 2014
FY2011 Mar 31, 2011 $195M +65.3% $2.4B 8.2% AdvertisingExpense 10-K/A Aug 7, 2013
FY2010 Mar 31, 2010 $118M n/a $2B 6.0% AdvertisingExpense 10-K May 30, 2012

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Logitech in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
139 Vipshop $427M 2.8% +4.7% FY2025
140 SoFi Technologies $426M 11.8% +32.4% FY2025
141 Charles Schwab $420M 1.8% +5.8% FY2025
142 Logitech $411M 8.5% +15.7% FY2026
143 Delta Air Lines $405M 0.6% -7.5% FY2025
144 MGM Resorts International $398M 2.3% +3.6% FY2025
145 Elevance Health $395M 0.2% -26.9% FY2025

Full ranking of 336 companies · Biggest increases #90

Questions

How much does Logitech spend on advertising?

Logitech spent $411M on advertising in fiscal 2026, the year ended Mar 31, 2026, according to its 10-K filed May 21, 2026.

What percentage of revenue does Logitech spend on advertising?

8.5% of revenue in fiscal 2026 ($411M of $4.8B). The median across the 336 companies tracked is 5.2%.

Is Logitech spending more on advertising?

Yes. Ad spend rose 15.7% in fiscal 2026 from fiscal 2025. It has risen 2 years in a row.

How does Logitech rank by advertising spend?

#142 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Logitech's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2026, filed May 21, 2026
Accession number
0001032975-26-000021
Company
LOGITECH INTERNATIONAL S.A., CIK 1032975, SIC 3577 (Computer Peripheral Equipment, NEC)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Logitech advertising spend, FY2010-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed May 21, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/logitech-international-s-a/advertising-spend/
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CSV, all years · CSV, all 336 companies