MGM Resorts International advertising spend, FY2025

MGM Resorts International (MGM) reported $398M of advertising expense for the fiscal year ended Dec 31, 2025. That is 2.3% of revenue of $17.5B. Up 3.6% from FY2024.

Ad spend, FY2025
$398M
year ended Dec 31, 2025
Change vs prior year
+3.6%
vs FY2024
Share of revenue
2.3%
of $17.5B revenue
Rank by ad spend
#144
of 336 companies

Key facts

  • Ad spend is 2.6x its FY2015 level ($156M), faster than revenue (1.9x).
  • FY2025 is the highest year on file, going back to FY2009.
  • Largest increase +94.2% in FY2022; largest cut -54.9% in FY2020.
  • Ad spend has risen 5 years in a row.
  • Ad spend is 2.3% of revenue, up from 1.7% in FY2020.
  • MGM Resorts International spends more on advertising than 57% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $100M $200M $300M $400M FY2009 (ended 2009-12-31): $118M FY2010 (ended 2010-12-31): $123M 2010 FY2011 (ended 2011-12-31): $121M FY2012 (ended 2012-12-31): $139M FY2013 (ended 2013-12-31): $153M 2013 FY2014 (ended 2014-12-31): $156M FY2015 (ended 2015-12-31): $156M FY2016 (ended 2016-12-31): $171M 2016 FY2017 (ended 2017-12-31): $223M FY2018 (ended 2018-12-31): $226M FY2019 (ended 2019-12-31): $195M 2019 FY2020 (ended 2020-12-31): $88M FY2021 (ended 2021-12-31): $121M FY2022 (ended 2022-12-31): $235M 2022 FY2023 (ended 2023-12-31): $299M FY2024 (ended 2024-12-31): $384M FY2025 (ended 2025-12-31): $398M 2025 $398M

Ad spend as % of revenue

0% 1% 2% 3% FY2009 (ended 2009-12-31): 2.0% FY2010 (ended 2010-12-31): 2.0% 2010 FY2011 (ended 2011-12-31): 1.5% FY2012 (ended 2012-12-31): 1.5% FY2013 (ended 2013-12-31): 1.6% 2013 FY2014 (ended 2014-12-31): 1.5% FY2015 (ended 2015-12-31): 1.7% FY2016 (ended 2016-12-31): 1.8% 2016 FY2017 (ended 2017-12-31): 2.1% FY2018 (ended 2018-12-31): 1.9% FY2019 (ended 2019-12-31): 1.5% 2019 FY2020 (ended 2020-12-31): 1.7% FY2021 (ended 2021-12-31): 1.2% FY2022 (ended 2022-12-31): 1.8% 2022 FY2023 (ended 2023-12-31): 1.8% FY2024 (ended 2024-12-31): 2.2% FY2025 (ended 2025-12-31): 2.3% 2025 2.3%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $398M +3.6% $17.5B 2.3% AdvertisingExpense 10-K Feb 11, 2026
FY2024 Dec 31, 2024 $384M +28.4% $17.2B 2.2% AdvertisingExpense 10-K Feb 11, 2026
FY2023 Dec 31, 2023 $299M +27.2% $16.2B 1.8% AdvertisingExpense 10-K Feb 11, 2026
FY2022 Dec 31, 2022 $235M +94.2% $13.1B 1.8% AdvertisingExpense 10-K Feb 18, 2025
FY2021 Dec 31, 2021 $121M +37.5% $9.7B 1.2% AdvertisingExpense 10-K Feb 23, 2024
FY2020 Dec 31, 2020 $88M -54.9% $5.2B 1.7% AdvertisingExpense 10-K Feb 24, 2023
FY2019 Dec 31, 2019 $195M -13.7% $12.9B 1.5% AdvertisingExpense 10-K Feb 25, 2022
FY2018 Dec 31, 2018 $226M +1.3% $11.8B 1.9% AdvertisingExpense 10-K Feb 26, 2021
FY2017 Dec 31, 2017 $223M +30.4% $10.8B 2.1% AdvertisingExpense 10-K Feb 27, 2020
FY2016 Dec 31, 2016 $171M +9.6% $9.5B 1.8% AdvertisingExpense 10-K Feb 27, 2019
FY2015 Dec 31, 2015 $156M 0.0% $9.2B 1.7% AdvertisingExpense 10-K Mar 1, 2018
FY2014 Dec 31, 2014 $156M +2.0% $10.1B 1.5% AdvertisingExpense 10-K Mar 1, 2017
FY2013 Dec 31, 2013 $153M +10.1% $9.8B 1.6% AdvertisingExpense 10-K Feb 29, 2016
FY2012 Dec 31, 2012 $139M +14.9% $9.2B 1.5% AdvertisingExpense 10-K Mar 2, 2015
FY2011 Dec 31, 2011 $121M -1.6% $7.8B 1.5% AdvertisingExpense 10-K Mar 3, 2014
FY2010 Dec 31, 2010 $123M +4.2% $6.1B 2.0% AdvertisingExpense 10-K Mar 1, 2013
FY2009 Dec 31, 2009 $118M n/a $6B 2.0% AdvertisingExpense 10-K Feb 29, 2012

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to MGM Resorts International in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
142 Logitech $411M 8.5% +15.7% FY2026
143 Delta Air Lines $405M 0.6% -7.5% FY2025
144 MGM Resorts International $398M 2.3% +3.6% FY2025
145 Elevance Health $395M 0.2% -26.9% FY2025
146 Crocs $394M 9.7% +4.3% FY2025
147 Campbell's $387M 4.0% -3.2% FY2026
148 PNC Financial Services Group $378M 1.6% +4.4% FY2025

Full ranking of 336 companies · Biggest increases #197 · Up 5+ years in a row #43

Questions

How much does MGM Resorts International spend on advertising?

MGM Resorts International spent $398M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 11, 2026.

What percentage of revenue does MGM Resorts International spend on advertising?

2.3% of revenue in fiscal 2025 ($398M of $17.5B). The median across the 336 companies tracked is 5.2%.

Is MGM Resorts International spending more on advertising?

Yes. Ad spend rose 3.6% in fiscal 2025 from fiscal 2024. It has risen 5 years in a row.

How does MGM Resorts International rank by advertising spend?

#144 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does MGM Resorts International's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 11, 2026
Accession number
0000789570-26-000018
Company
MGM Resorts International, CIK 789570, SIC 7011 (Hotels & Motels)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
MGM Resorts International advertising spend, FY2009-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 11, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/mgm-resorts-international/advertising-spend/
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