PNC Financial Services Group advertising spend, FY2025

PNC Financial Services Group (PNC) reported $378M of advertising expense for the fiscal year ended Dec 31, 2025. That is 1.6% of revenue of $23.1B. Up 4.4% from FY2024.

Ad spend, FY2025
$378M
year ended Dec 31, 2025
Change vs prior year
+4.4%
vs FY2024
Share of revenue
1.6%
of $23.1B revenue
Rank by ad spend
#148
of 336 companies

Key facts

  • Ad spend is 1.5x its FY2015 level ($249M), in line with revenue (1.5x).
  • FY2025 is the highest year on file, going back to FY2007.
  • Largest increase +89.4% in FY2009; largest cut -21.6% in FY2020.
  • Ad spend has risen 2 years in a row.
  • Ad spend is 1.6% of revenue, up from 1.4% in FY2020.
  • PNC Financial Services Group spends more on advertising than 56% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $100M $200M $300M $400M FY2007 (ended 2007-12-31): $113M 2007 FY2008 (ended 2008-12-31): $123M FY2009 (ended 2009-12-31): $233M FY2010 (ended 2010-12-31): $266M 2010 FY2011 (ended 2011-12-31): $249M FY2012 (ended 2012-12-31): $279M FY2013 (ended 2013-12-31): $246M 2013 FY2014 (ended 2014-12-31): $253M FY2015 (ended 2015-12-31): $249M FY2016 (ended 2016-12-31): $247M 2016 FY2017 (ended 2017-12-31): $244M FY2018 (ended 2018-12-31): $285M FY2019 (ended 2019-12-31): $301M 2019 FY2020 (ended 2020-12-31): $236M FY2021 (ended 2021-12-31): $319M FY2022 (ended 2022-12-31): $355M 2022 FY2023 (ended 2023-12-31): $350M FY2024 (ended 2024-12-31): $362M FY2025 (ended 2025-12-31): $378M 2025 $378M

Ad spend as % of revenue

0.0% 0.5% 1.0% 1.5% 2.0% FY2007 (ended 2007-12-31): 1.9% 2007 FY2008 (ended 2008-12-31): 2.0% FY2009 (ended 2009-12-31): 1.4% FY2010 (ended 2010-12-31): 1.8% 2010 FY2011 (ended 2011-12-31): 1.7% FY2012 (ended 2012-12-31): 1.8% FY2013 (ended 2013-12-31): 1.5% 2013 FY2014 (ended 2014-12-31): 1.6% FY2015 (ended 2015-12-31): 1.6% FY2016 (ended 2016-12-31): 1.6% 2016 FY2017 (ended 2017-12-31): 1.5% FY2018 (ended 2018-12-31): 1.8% FY2019 (ended 2019-12-31): 1.8% 2019 FY2020 (ended 2020-12-31): 1.4% FY2021 (ended 2021-12-31): 1.7% FY2022 (ended 2022-12-31): 1.7% 2022 FY2023 (ended 2023-12-31): 1.6% FY2024 (ended 2024-12-31): 1.7% FY2025 (ended 2025-12-31): 1.6% 2025 1.6%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $378M +4.4% $23.1B 1.6% MarketingAndAdvertisingExpense 10-K Feb 20, 2026
FY2024 Dec 31, 2024 $362M +3.4% $21.6B 1.7% MarketingAndAdvertisingExpense 10-K Feb 20, 2026
FY2023 Dec 31, 2023 $350M -1.4% $21.5B 1.6% MarketingAndAdvertisingExpense 10-K Feb 20, 2026
FY2022 Dec 31, 2022 $355M +11.3% $21.1B 1.7% MarketingAndAdvertisingExpense 10-K Feb 21, 2025
FY2021 Dec 31, 2021 $319M +35.2% $19.2B 1.7% MarketingAndAdvertisingExpense 10-K Feb 21, 2024
FY2020 Dec 31, 2020 $236M -21.6% $16.9B 1.4% MarketingAndAdvertisingExpense 10-K Feb 22, 2023
FY2019 Dec 31, 2019 $301M +5.6% $16.8B 1.8% MarketingAndAdvertisingExpense 10-K Feb 25, 2022
FY2018 Dec 31, 2018 $285M +16.8% $16.2B 1.8% MarketingAndAdvertisingExpense 10-K Feb 26, 2021
FY2017 Dec 31, 2017 $244M -1.2% $16.3B 1.5% MarketingAndAdvertisingExpense 10-K Mar 2, 2020
FY2016 Dec 31, 2016 $247M -0.8% $15.2B 1.6% MarketingAndAdvertisingExpense 10-K Mar 1, 2019
FY2015 Dec 31, 2015 $249M -1.6% $15.2B 1.6% MarketingAndAdvertisingExpense 10-K Feb 28, 2018
FY2014 Dec 31, 2014 $253M +2.8% $15.4B 1.6% MarketingAndAdvertisingExpense 10-K Feb 28, 2017
FY2013 Dec 31, 2013 $246M -11.8% $16B 1.5% MarketingAndAdvertisingExpense 10-K Feb 29, 2016
FY2012 Dec 31, 2012 $279M +12.0% $15.5B 1.8% MarketingAndAdvertisingExpense 10-K Mar 2, 2015
FY2011 Dec 31, 2011 $249M -6.4% $14.3B 1.7% MarketingAndAdvertisingExpense 10-K Mar 3, 2014
FY2010 Dec 31, 2010 $266M +14.2% $15.2B 1.8% MarketingAndAdvertisingExpense 10-K Mar 1, 2013
FY2009 Dec 31, 2009 $233M +89.4% $16.2B 1.4% MarketingAndAdvertisingExpense 10-K Feb 29, 2012
FY2008 Dec 31, 2008 $123M +8.8% $6.3B 2.0% MarketingAndAdvertisingExpense 10-K Mar 1, 2011
FY2007 Dec 31, 2007 $113M n/a $5.9B 1.9% MarketingAndAdvertisingExpense 10-K Mar 11, 2010

What the figure is

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Compared with similar spenders

The 6 companies closest to PNC Financial Services Group in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
147 Campbell's $387M 4.0% -3.2% FY2026
148 PNC Financial Services Group $378M 1.6% +4.4% FY2025
149 Ferguson Enterprises $376M 1.2% -1.1% FY2025
150 iQIYI $375M 9.6% +13.0% FY2025
151 QVC Group $369M 4.4% +18.3% FY2025
152 Chipotle Mexican Grill $364M 3.1% +27.3% FY2025
153 Carvana $363M 1.8% +58.5% FY2025

Full ranking of 336 companies · Biggest increases #188

Questions

How much does PNC Financial Services Group spend on advertising?

PNC Financial Services Group spent $378M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 20, 2026.

What percentage of revenue does PNC Financial Services Group spend on advertising?

1.6% of revenue in fiscal 2025 ($378M of $23.1B). The median across the 336 companies tracked is 5.2%.

Is PNC Financial Services Group spending more on advertising?

Yes. Ad spend rose 4.4% in fiscal 2025 from fiscal 2024. It has risen 2 years in a row.

How does PNC Financial Services Group rank by advertising spend?

#148 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does PNC Financial Services Group's advertising figure include?

Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.

Source

Filing
10-K for FY2025, filed Feb 20, 2026
Accession number
0000713676-26-000020
Company
PNC FINANCIAL SERVICES GROUP, INC., CIK 713676, SIC 6021 (National Commercial Banks)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
PNC Financial Services Group advertising spend, FY2007-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 20, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/pnc-financial-services-group/advertising-spend/
Download
CSV, all years · CSV, all 336 companies