QVC Group advertising spend, FY2025

QVC Group (QVCG) reported $369M of advertising expense for the fiscal year ended Dec 31, 2025. That is 4.4% of revenue of $8.3B. Up 18.3% from FY2024.

Ad spend, FY2025
$369M
year ended Dec 31, 2025
Change vs prior year
+18.3%
vs FY2024
Share of revenue
4.4%
of $8.3B revenue
Rank by ad spend
#151
of 336 companies

Key facts

  • Ad spend is 4.2x its FY2015 level ($87M), faster than revenue (0.9x).
  • FY2025 is the highest year on file, going back to FY2011.
  • Largest increase +60.5% in FY2018; largest cut -5.4% in FY2015.
  • Ad spend has risen 2 years in a row.
  • Ad spend is 4.4% of revenue, up from 1.8% in FY2020.
  • QVC Group spends more on advertising than 55% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $100M $200M $300M $400M FY2011 (ended 2011-12-31): $81M 2011 FY2012 (ended 2012-12-31): $91M FY2013 (ended 2013-12-31): $89M 2013 FY2014 (ended 2014-12-31): $92M FY2015 (ended 2015-12-31): $87M 2015 FY2016 (ended 2016-12-31): $84M FY2017 (ended 2017-12-31): $86M 2017 FY2018 (ended 2018-12-31): $138M FY2019 (ended 2019-12-31): $153M 2019 FY2020 (ended 2020-12-31): $208M FY2021 (ended 2021-12-31): $288M 2021 FY2022 (ended 2022-12-31): $298M FY2023 (ended 2023-12-31): $289M 2023 FY2024 (ended 2024-12-31): $312M FY2025 (ended 2025-12-31): $369M 2025 $369M

Ad spend as % of revenue

0% 2% 4% 6% FY2011 (ended 2011-12-31): 1.0% 2011 FY2012 (ended 2012-12-31): 1.1% FY2013 (ended 2013-12-31): 1.0% 2013 FY2014 (ended 2014-12-31): 1.0% FY2015 (ended 2015-12-31): 1.0% 2015 FY2016 (ended 2016-12-31): 1.0% FY2017 (ended 2017-12-31): 1.0% 2017 FY2018 (ended 2018-12-31): 1.2% FY2019 (ended 2019-12-31): 1.4% 2019 FY2020 (ended 2020-12-31): 1.8% FY2021 (ended 2021-12-31): 2.5% 2021 FY2022 (ended 2022-12-31): 3.0% FY2023 (ended 2023-12-31): 3.1% 2023 FY2024 (ended 2024-12-31): 3.5% FY2025 (ended 2025-12-31): 4.4% 2025 4.4%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $369M +18.3% $8.3B 4.4% AdvertisingExpense 10-K Apr 15, 2026
FY2024 Dec 31, 2024 $312M +8.0% $9B 3.5% AdvertisingExpense 10-K Apr 15, 2026
FY2023 Dec 31, 2023 $289M -3.0% $9.4B 3.1% AdvertisingExpense 10-K Apr 15, 2026
FY2022 Dec 31, 2022 $298M +3.5% $9.9B 3.0% AdvertisingExpense 10-K Feb 27, 2025
FY2021 Dec 31, 2021 $288M +38.5% $11.4B 2.5% AdvertisingExpense 10-K Feb 28, 2024
FY2020 Dec 31, 2020 $208M +35.9% $11.5B 1.8% AdvertisingExpense 10-K Mar 1, 2023
FY2019 Dec 31, 2019 $153M +10.9% $11B 1.4% AdvertisingExpense 10-K Feb 25, 2022
FY2018 Dec 31, 2018 $138M +60.5% $11.3B 1.2% AdvertisingExpense 10-K Feb 26, 2021
FY2017 Dec 31, 2017 $86M +2.4% $8.8B 1.0% AdvertisingExpense 10-K Feb 26, 2020
FY2016 Dec 31, 2016 $84M -3.4% $8.7B 1.0% AdvertisingExpense 10-K Feb 28, 2019
FY2015 Dec 31, 2015 $87M -5.4% $8.7B 1.0% AdvertisingExpense 10-K Mar 2, 2018
FY2014 Dec 31, 2014 $92M +3.4% $8.8B 1.0% AdvertisingExpense 10-K Feb 28, 2017
FY2013 Dec 31, 2013 $89M -2.2% $8.6B 1.0% AdvertisingExpense 10-K Feb 29, 2016
FY2012 Dec 31, 2012 $91M +12.3% $8.5B 1.1% AdvertisingExpense 10-K Feb 27, 2015
FY2011 Dec 31, 2011 $81M n/a $8.3B 1.0% AdvertisingExpense 10-K Mar 3, 2014

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to QVC Group in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
149 Ferguson Enterprises $376M 1.2% -1.1% FY2025
150 iQIYI $375M 9.6% +13.0% FY2025
151 QVC Group $369M 4.4% +18.3% FY2025
152 Chipotle Mexican Grill $364M 3.1% +27.3% FY2025
153 Carvana $363M 1.8% +58.5% FY2025
154 Goodyear Tire & Rubber $362M 2.0% +10.7% FY2025
155 e.l.f. Beauty $361M 22.1% +28.3% FY2026

Full ranking of 336 companies · Biggest increases #83

Questions

How much does QVC Group spend on advertising?

QVC Group spent $369M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Apr 15, 2026.

What percentage of revenue does QVC Group spend on advertising?

4.4% of revenue in fiscal 2025 ($369M of $8.3B). The median across the 336 companies tracked is 5.2%.

Is QVC Group spending more on advertising?

Yes. Ad spend rose 18.3% in fiscal 2025 from fiscal 2024. It has risen 2 years in a row.

How does QVC Group rank by advertising spend?

#151 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does QVC Group's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Apr 15, 2026
Accession number
0001254699-26-000004
Company
QVC Group, Inc., CIK 1254699, SIC 5961 (Retail-Catalog & Mail-Order Houses)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
QVC Group advertising spend, FY2011-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Apr 15, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/qvc-group/advertising-spend/
Download
CSV, all years · CSV, all 336 companies