iQIYI advertising spend, FY2025

iQIYI (IQ) reported $375M of advertising expense for the fiscal year ended Dec 31, 2025. That is 9.6% of revenue of $3.9B. Up 13.0% from FY2024.

Ad spend, FY2025
$375M
year ended Dec 31, 2025
Change vs prior year
+13.0%
vs FY2024
Share of revenue
9.6%
of $3.9B revenue
Rank by ad spend
#150
of 336 companies

Key facts

  • Ad spend is 1.1x its FY2020 level ($353M), faster than revenue (0.9x).
  • The highest year on file is FY2019 at $396M; FY2025 is 5% below it.
  • Largest increase +41.4% in FY2023; largest cut -29.9% in FY2022.
  • Ad spend is 9.6% of revenue, up from 7.8% in FY2020.
  • iQIYI spends more on advertising than 56% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 1.9x the median of 5.2%.

Ad spend by fiscal year

$0 $100M $200M $300M $400M FY2018 (ended 2018-12-31): $330M 2018 FY2019 (ended 2019-12-31): $396M 2019 FY2020 (ended 2020-12-31): $353M 2020 FY2021 (ended 2021-12-31): $374M 2021 FY2022 (ended 2022-12-31): $262M 2022 FY2023 (ended 2023-12-31): $371M 2023 FY2024 (ended 2024-12-31): $332M 2024 FY2025 (ended 2025-12-31): $375M 2025 $375M

Ad spend as % of revenue

0% 3% 5% 8% 10% FY2018 (ended 2018-12-31): 9.1% 2018 FY2019 (ended 2019-12-31): 9.5% 2019 FY2020 (ended 2020-12-31): 7.8% 2020 FY2021 (ended 2021-12-31): 7.8% 2021 FY2022 (ended 2022-12-31): 6.2% 2022 FY2023 (ended 2023-12-31): 8.3% 2023 FY2024 (ended 2024-12-31): 8.3% 2024 FY2025 (ended 2025-12-31): 9.6% 2025 9.6%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $375M +13.0% $3.9B 9.6% AdvertisingExpense 20-F Mar 16, 2026
FY2024 Dec 31, 2024 $332M -10.4% $4B 8.3% AdvertisingExpense 20-F Mar 27, 2025
FY2023 Dec 31, 2023 $371M +41.4% $4.5B 8.3% AdvertisingExpense 20-F Mar 14, 2024
FY2022 Dec 31, 2022 $262M -29.9% $4.2B 6.2% AdvertisingExpense 20-F Mar 22, 2023
FY2021 Dec 31, 2021 $374M +5.9% $4.8B 7.8% AdvertisingExpense 20-F Mar 28, 2022
FY2020 Dec 31, 2020 $353M -10.8% $4.6B 7.8% AdvertisingExpense 20-F Mar 9, 2021
FY2019 Dec 31, 2019 $396M +20.0% $4.2B 9.5% AdvertisingExpense 20-F Mar 12, 2020
FY2018 Dec 31, 2018 $330M n/a $3.6B 9.1% AdvertisingExpense 20-F Mar 15, 2019

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to iQIYI in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
147 Campbell's $387M 4.0% -3.2% FY2026
148 PNC Financial Services Group $378M 1.6% +4.4% FY2025
149 Ferguson Enterprises $376M 1.2% -1.1% FY2025
150 iQIYI $375M 9.6% +13.0% FY2025
151 QVC Group $369M 4.4% +18.3% FY2025
152 Chipotle Mexican Grill $364M 3.1% +27.3% FY2025
153 Carvana $363M 1.8% +58.5% FY2025

Full ranking of 336 companies · Biggest increases #111

Questions

How much does iQIYI spend on advertising?

iQIYI spent $375M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 20-F filed Mar 16, 2026.

What percentage of revenue does iQIYI spend on advertising?

9.6% of revenue in fiscal 2025 ($375M of $3.9B). The median across the 336 companies tracked is 5.2%.

Is iQIYI spending more on advertising?

Yes. Ad spend rose 13.0% in fiscal 2025 from fiscal 2024.

How does iQIYI rank by advertising spend?

#150 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does iQIYI's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
20-F for FY2025, filed Mar 16, 2026
Accession number
0001193125-26-107079
Company
iQIYI, Inc., CIK 1722608, SIC 7841 (Services-Video Tape Rental)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
iQIYI advertising spend, FY2018-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 20-F filed Mar 16, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/iqiyi/advertising-spend/
Download
CSV, all years · CSV, all 336 companies