Ferguson Enterprises advertising spend, FY2025
Ferguson Enterprises (FERG) reported $376M of advertising expense for the fiscal year ended Jul 31, 2025. That is 1.2% of revenue of $30.8B. Down 1.1% from FY2024.
Key facts
- Ad spend is 3% below its FY2022 level ($389M), while revenue grew 1.1x.
- The highest year on file is FY2023 at $403M; FY2025 is 7% below it.
- Largest increase +3.6% in FY2023; largest cut -5.7% in FY2024.
- Ad spend has fallen 2 years in a row.
- Ferguson Enterprises spends more on advertising than 56% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Jul 31, 2025 | $376M | -1.1% | $30.8B | 1.2% | MarketingAndAdvertisingExpense | 10-K Sep 26, 2025 |
| FY2024 | Jul 31, 2024 | $380M | -5.7% | $29.6B | 1.3% | MarketingAndAdvertisingExpense | 10-K Sep 26, 2025 |
| FY2023 | Jul 31, 2023 | $403M | +3.6% | $29.7B | 1.4% | MarketingAndAdvertisingExpense | 10-K Sep 26, 2025 |
| FY2022 | Jul 31, 2022 | $389M | n/a | $28.6B | 1.4% | MarketingAndAdvertisingExpense | 10-K Sep 25, 2024 |
What the figure is
Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.
Compared with similar spenders
The 6 companies closest to Ferguson Enterprises in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 147 | Campbell's | $387M | 4.0% | -3.2% | FY2026 |
| 148 | PNC Financial Services Group | $378M | 1.6% | +4.4% | FY2025 |
| 149 | Ferguson Enterprises | $376M | 1.2% | -1.1% | FY2025 |
| 150 | iQIYI | $375M | 9.6% | +13.0% | FY2025 |
| 151 | QVC Group | $369M | 4.4% | +18.3% | FY2025 |
| 152 | Chipotle Mexican Grill | $364M | 3.1% | +27.3% | FY2025 |
| 153 | Carvana | $363M | 1.8% | +58.5% | FY2025 |
Full ranking of 336 companies · Biggest cuts #86 · Lowest ad-to-revenue #40
Questions
How much does Ferguson Enterprises spend on advertising?
Ferguson Enterprises spent $376M on advertising in fiscal 2025, the year ended Jul 31, 2025, according to its 10-K filed Sep 26, 2025.
What percentage of revenue does Ferguson Enterprises spend on advertising?
1.2% of revenue in fiscal 2025 ($376M of $30.8B). The median across the 336 companies tracked is 5.2%.
Is Ferguson Enterprises spending more on advertising?
No. Ad spend fell 1.1% in fiscal 2025 from fiscal 2024. It has fallen 2 years in a row.
How does Ferguson Enterprises rank by advertising spend?
#149 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Ferguson Enterprises's advertising figure include?
Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.
Source
- Filing
- 10-K for FY2025, filed Sep 26, 2025
- Accession number
0002011641-25-000027- Company
- Ferguson Enterprises Inc. /DE/, CIK 2011641, SIC 5070 (Wholesale-Hardware & Plumbing & Heating Equipment & Supplies)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Ferguson Enterprises advertising spend, FY2022-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Sep 26, 2025), retrieved Nov 4, 2026. https://io.trudov.com/company/ferguson-enterprises/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies