Incyte advertising spend, FY2025
Incyte (INCY) reported $156M of advertising expense for the fiscal year ended Dec 31, 2025. That is 3.0% of revenue of $5.1B. Down 22.3% from FY2024.
Key facts
- Ad spend is 5.4x its FY2020 level ($28.9M), faster than revenue (1.9x).
- The highest year on file is FY2023 at $222M; FY2025 is 30% below it.
- Largest increase +197.6% in FY2022; largest cut -22.3% in FY2025.
- Ad spend has fallen 2 years in a row.
- Ad spend is 3.0% of revenue, up from 1.1% in FY2020.
- Incyte spends more on advertising than 23% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $156M | -22.3% | $5.1B | 3.0% | AdvertisingExpense | 10-K Feb 10, 2026 |
| FY2024 | Dec 31, 2024 | $201M | -9.6% | $4.2B | 4.7% | AdvertisingExpense | 10-K Feb 10, 2026 |
| FY2023 | Dec 31, 2023 | $222M | +13.0% | $3.7B | 6.0% | AdvertisingExpense | 10-K Feb 10, 2026 |
| FY2022 | Dec 31, 2022 | $196M | +197.6% | $3.4B | 5.8% | AdvertisingExpense | 10-K Feb 10, 2025 |
| FY2021 | Dec 31, 2021 | $66M | +128.4% | $3B | 2.2% | AdvertisingExpense | 10-K Feb 13, 2024 |
| FY2020 | Dec 31, 2020 | $28.9M | +88.9% | $2.7B | 1.1% | AdvertisingExpense | 10-K Feb 7, 2023 |
| FY2019 | Dec 31, 2019 | $15.3M | +44.3% | $2.2B | 0.7% | AdvertisingExpense | 10-K Feb 8, 2022 |
| FY2018 | Dec 31, 2018 | $10.6M | n/a | $1.9B | 0.6% | AdvertisingExpense | 10-K Feb 9, 2021 |
What the figure is
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Compared with similar spenders
The 6 companies closest to Incyte in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 255 | New Oriental Education & Technology Group | $160M | 2.8% | +28.9% | FY2026 |
| 256 | Freshpet | $158M | 14.3% | +23.6% | FY2025 |
| 257 | Petco Health & Wellness | $158M | 2.6% | +1.1% | FY2026 |
| 258 | Incyte | $156M | 3.0% | -22.3% | FY2025 |
| 259 | Simon Property Group | $156M | 2.4% | +7.8% | FY2025 |
| 260 | eHealth | $154M | 27.7% | -6.5% | FY2025 |
| 261 | Scotts Miracle-Gro | $152M | 4.5% | +8.0% | FY2025 |
Questions
How much does Incyte spend on advertising?
Incyte spent $156M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 10, 2026.
What percentage of revenue does Incyte spend on advertising?
3.0% of revenue in fiscal 2025 ($156M of $5.1B). The median across the 336 companies tracked is 5.2%.
Is Incyte spending more on advertising?
No. Ad spend fell 22.3% in fiscal 2025 from fiscal 2024. It has fallen 2 years in a row.
How does Incyte rank by advertising spend?
#258 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Incyte's advertising figure include?
Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).
Source
- Filing
- 10-K for FY2025, filed Feb 10, 2026
- Accession number
0000879169-26-000010- Company
- INCYTE CORP, CIK 879169, SIC 8731 (Services-Commercial Physical & Biological Research)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Incyte advertising spend, FY2018-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 10, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/incyte/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies