New Oriental Education & Technology Group advertising spend, FY2026

New Oriental Education & Technology Group (EDU) reported $160M of advertising expense for the fiscal year ended May 31, 2026. That is 2.8% of revenue of $5.7B. Up 28.9% from FY2025.

Ad spend, FY2026
$160M
year ended May 31, 2026
Change vs prior year
+28.9%
vs FY2025
Share of revenue
2.8%
of $5.7B revenue
Rank by ad spend
#255
of 336 companies

Key facts

  • Ad spend is 4.0x its FY2016 level ($39.8M), in line with revenue (3.8x).
  • FY2026 is the highest year on file, going back to FY2010.
  • Largest increase +75.2% in FY2024; largest cut -44.0% in FY2022.
  • Ad spend has risen 4 years in a row.
  • Ad spend is 2.8% of revenue, up from 1.8% in FY2021.
  • New Oriental Education & Technology Group spends more on advertising than 24% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $50M $100M $150M $200M FY2010 (ended 2010-05-31): $17.9M FY2011 (ended 2011-05-31): $21.4M 2011 FY2012 (ended 2012-05-31): $29M FY2013 (ended 2013-05-31): $29.7M FY2014 (ended 2014-05-31): $42M 2014 FY2015 (ended 2015-05-31): $38.3M FY2016 (ended 2016-05-31): $39.8M FY2017 (ended 2017-05-31): $41.5M 2017 FY2018 (ended 2018-05-31): $55.9M FY2019 (ended 2019-05-31): $72.4M FY2020 (ended 2020-05-31): $106M 2020 FY2021 (ended 2021-05-31): $77.7M FY2022 (ended 2022-05-31): $43.5M FY2023 (ended 2023-05-31): $49.4M 2023 FY2024 (ended 2024-05-31): $86.5M FY2025 (ended 2025-05-31): $124M FY2026 (ended 2026-05-31): $160M 2026 $160M

Ad spend as % of revenue

0% 2% 4% 6% FY2010 (ended 2010-05-31): 4.6% FY2011 (ended 2011-05-31): 4.0% 2011 FY2012 (ended 2012-05-31): 3.8% FY2013 (ended 2013-05-31): 3.1% FY2014 (ended 2014-05-31): 3.7% 2014 FY2015 (ended 2015-05-31): 3.1% FY2016 (ended 2016-05-31): 2.7% FY2017 (ended 2017-05-31): 2.3% 2017 FY2018 (ended 2018-05-31): 2.3% FY2019 (ended 2019-05-31): 2.3% FY2020 (ended 2020-05-31): 2.9% 2020 FY2021 (ended 2021-05-31): 1.8% FY2022 (ended 2022-05-31): 1.4% FY2023 (ended 2023-05-31): 1.6% 2023 FY2024 (ended 2024-05-31): 2.0% FY2025 (ended 2025-05-31): 2.5% FY2026 (ended 2026-05-31): 2.8% 2026 2.8%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 May 31, 2026 $160M +28.9% $5.7B 2.8% AdvertisingExpense 20-F Sep 22, 2026
FY2025 May 31, 2025 $124M +43.3% $4.9B 2.5% AdvertisingExpense 20-F Sep 22, 2026
FY2024 May 31, 2024 $86.5M +75.2% $4.3B 2.0% AdvertisingExpense 20-F Sep 22, 2026
FY2023 May 31, 2023 $49.4M +13.4% $3B 1.6% AdvertisingExpense 20-F Sep 25, 2025
FY2022 May 31, 2022 $43.5M -44.0% $3.1B 1.4% AdvertisingExpense 20-F Sep 25, 2024
FY2021 May 31, 2021 $77.7M -26.4% $4.3B 1.8% AdvertisingExpense 20-F Sep 25, 2023
FY2020 May 31, 2020 $106M +45.8% $3.6B 2.9% AdvertisingExpense 20-F Sep 29, 2022
FY2019 May 31, 2019 $72.4M +29.4% $3.1B 2.3% AdvertisingExpense 20-F Sep 24, 2021
FY2018 May 31, 2018 $55.9M +34.8% $2.4B 2.3% AdvertisingExpense 20-F Sep 16, 2020
FY2017 May 31, 2017 $41.5M +4.4% $1.8B 2.3% AdvertisingExpense 20-F Sep 26, 2019
FY2016 May 31, 2016 $39.8M +3.8% $1.5B 2.7% AdvertisingExpense 20-F Sep 27, 2018
FY2015 May 31, 2015 $38.3M -8.7% $1.2B 3.1% AdvertisingExpense 20-F Sep 27, 2017
FY2014 May 31, 2014 $42M +41.1% $1.1B 3.7% AdvertisingExpense 20-F Sep 27, 2016
FY2013 May 31, 2013 $29.7M +2.6% $960M 3.1% AdvertisingExpense 20-F Sep 25, 2015
FY2012 May 31, 2012 $29M +35.5% $753M 3.8% AdvertisingExpense 20-F Sep 26, 2014
FY2011 May 31, 2011 $21.4M +19.1% $540M 4.0% AdvertisingExpense 20-F Sep 27, 2013
FY2010 May 31, 2010 $17.9M n/a $386M 4.6% AdvertisingExpense 20-F/A Feb 22, 2013

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to New Oriental Education & Technology Group in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
251 Brinker International $164M 2.8% +11.6% FY2026
252 Mohawk Industries $164M 1.5% +13.8% FY2025
253 Frontdoor $162M 7.7% -4.7% FY2025
254 Aflac $160M 0.9% -11.6% FY2025
255 New Oriental Education & Technology Group $160M 2.8% +28.9% FY2026
256 Freshpet $158M 14.3% +23.6% FY2025
257 Petco Health & Wellness $158M 2.6% +1.1% FY2026

Full ranking of 336 companies · Biggest increases #54

Questions

How much does New Oriental Education & Technology Group spend on advertising?

New Oriental Education & Technology Group spent $160M on advertising in fiscal 2026, the year ended May 31, 2026, according to its 20-F filed Sep 22, 2026.

What percentage of revenue does New Oriental Education & Technology Group spend on advertising?

2.8% of revenue in fiscal 2026 ($160M of $5.7B). The median across the 336 companies tracked is 5.2%.

Is New Oriental Education & Technology Group spending more on advertising?

Yes. Ad spend rose 28.9% in fiscal 2026 from fiscal 2025. It has risen 4 years in a row.

How does New Oriental Education & Technology Group rank by advertising spend?

#255 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does New Oriental Education & Technology Group's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
20-F for FY2026, filed Sep 22, 2026
Accession number
0001193125-26-397192
Company
New Oriental Education & Technology Group Inc., CIK 1372920, SIC 8200 (Services-Educational Services)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
New Oriental Education & Technology Group advertising spend, FY2010-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 20-F filed Sep 22, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/new-oriental-education-technology-group/advertising-spend/
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CSV, all years · CSV, all 336 companies