Mohawk Industries advertising spend, FY2025

Mohawk Industries (MHK) reported $164M of advertising expense for the fiscal year ended Dec 31, 2025. That is 1.5% of revenue of $10.8B. Up 13.8% from FY2024.

Ad spend, FY2025
$164M
year ended Dec 31, 2025
Change vs prior year
+13.8%
vs FY2024
Share of revenue
1.5%
of $10.8B revenue
Rank by ad spend
#252
of 336 companies

Key facts

  • Ad spend is 1.6x its FY2015 level ($100M).
  • FY2025 is the highest year on file, going back to FY2009.
  • Largest increase +118.3% in FY2014; largest cut -18.6% in FY2012.
  • Ad spend has risen 3 years in a row.
  • Ad spend is 1.5% of revenue, up from 1.1% in FY2020.
  • Mohawk Industries spends more on advertising than 25% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $50M $100M $150M $200M FY2009 (ended 2009-12-31): $43.8M FY2010 (ended 2010-12-31): $38.6M 2010 FY2011 (ended 2011-12-31): $35.8M FY2012 (ended 2012-12-31): $29.2M FY2013 (ended 2013-12-31): $42.6M 2013 FY2014 (ended 2014-12-31): $93M FY2015 (ended 2015-12-31): $100M FY2016 (ended 2016-12-31): $122M 2016 FY2017 (ended 2017-12-31): $120M FY2018 (ended 2018-12-31): $117M FY2019 (ended 2019-12-31): $130M 2019 FY2020 (ended 2020-12-31): $106M FY2021 (ended 2021-12-31): $140M FY2022 (ended 2022-12-31): $127M 2022 FY2023 (ended 2023-12-31): $135M FY2024 (ended 2024-12-31): $144M FY2025 (ended 2025-12-31): $164M 2025 $164M

Ad spend as % of revenue

0.0% 0.5% 1.0% 1.5% 2.0% FY2009 (ended 2009-12-31): n/a FY2010 (ended 2010-12-31): n/a 2010 FY2011 (ended 2011-12-31): -42.4% FY2012 (ended 2012-12-31): -32.1% FY2013 (ended 2013-12-31): -40.0% 2013 FY2014 (ended 2014-12-31): -80.0% FY2015 (ended 2015-12-31): n/a FY2016 (ended 2016-12-31): 1.4% 2016 FY2017 (ended 2017-12-31): 1.3% FY2018 (ended 2018-12-31): 1.2% FY2019 (ended 2019-12-31): 1.3% 2019 FY2020 (ended 2020-12-31): 1.1% FY2021 (ended 2021-12-31): 1.2% FY2022 (ended 2022-12-31): 1.1% 2022 FY2023 (ended 2023-12-31): 1.2% FY2024 (ended 2024-12-31): 1.3% FY2025 (ended 2025-12-31): 1.5% 2025 1.5%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $164M +13.8% $10.8B 1.5% AdvertisingExpense 10-K Feb 24, 2026
FY2024 Dec 31, 2024 $144M +6.3% $10.8B 1.3% AdvertisingExpense 10-K Feb 24, 2026
FY2023 Dec 31, 2023 $135M +6.5% $11.1B 1.2% AdvertisingExpense 10-K Feb 24, 2026
FY2022 Dec 31, 2022 $127M -9.1% $11.7B 1.1% AdvertisingExpense 10-K Feb 20, 2025
FY2021 Dec 31, 2021 $140M +31.7% $11.2B 1.2% AdvertisingExpense 10-K Feb 23, 2024
FY2020 Dec 31, 2020 $106M -18.6% $9.6B 1.1% AdvertisingExpense 10-K Feb 22, 2023
FY2019 Dec 31, 2019 $130M +11.4% $10B 1.3% AdvertisingExpense 10-K Feb 23, 2022
FY2018 Dec 31, 2018 $117M -2.3% $10B 1.2% AdvertisingExpense 10-K Feb 24, 2021
FY2017 Dec 31, 2017 $120M -2.1% $9.5B 1.3% AdvertisingExpense 10-K Feb 28, 2020
FY2016 Dec 31, 2016 $122M +22.1% $9B 1.4% AdvertisingExpense 10-K Feb 28, 2019
FY2015 Dec 31, 2015 $100M +7.5% n/a n/a AdvertisingExpense 10-K Feb 28, 2018
FY2014 Dec 31, 2014 $93M +118.3% -$116M -80.0% AdvertisingExpense 10-K Feb 27, 2017
FY2013 Dec 31, 2013 $42.6M +46.1% -$107M -40.0% AdvertisingExpense 10-K Nov 23, 2016
FY2012 Dec 31, 2012 $29.2M -18.6% -$90.8M -32.1% AdvertisingExpense 10-K Feb 27, 2015
FY2011 Dec 31, 2011 $35.8M -7.0% -$84.5M -42.4% AdvertisingExpense 10-K Feb 28, 2014
FY2010 Dec 31, 2010 $38.6M -11.9% n/a n/a AdvertisingExpense 10-K Feb 27, 2013
FY2009 Dec 31, 2009 $43.8M n/a n/a n/a AdvertisingExpense 10-K Feb 29, 2012

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Mohawk Industries in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
246 Zillow Group $165M 6.4% -5.7% FY2025
247 Rush Street Interactive $165M 14.5% +3.8% FY2025
248 Caleres $165M 6.0% +10.0% FY2026
249 New York Times $165M 5.8% +7.9% FY2025
250 Designer Brands $164M 5.7% -5.4% FY2026
251 Brinker International $164M 2.8% +11.6% FY2026
252 Mohawk Industries $164M 1.5% +13.8% FY2025

Full ranking of 336 companies · Biggest increases #102

Questions

How much does Mohawk Industries spend on advertising?

Mohawk Industries spent $164M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 24, 2026.

What percentage of revenue does Mohawk Industries spend on advertising?

1.5% of revenue in fiscal 2025 ($164M of $10.8B). The median across the 336 companies tracked is 5.2%.

Is Mohawk Industries spending more on advertising?

Yes. Ad spend rose 13.8% in fiscal 2025 from fiscal 2024. It has risen 3 years in a row.

How does Mohawk Industries rank by advertising spend?

#252 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Mohawk Industries's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 24, 2026
Accession number
0000851968-26-000011
Company
MOHAWK INDUSTRIES INC, CIK 851968, SIC 2273 (Carpets & Rugs)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Mohawk Industries advertising spend, FY2009-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 24, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/mohawk-industries/advertising-spend/
Download
CSV, all years · CSV, all 336 companies