Brinker International advertising spend, FY2026

Brinker International (EAT) reported $164M of advertising expense for the fiscal year ended Jun 24, 2026. That is 2.8% of revenue of $5.8B. Up 11.6% from FY2025.

Ad spend, FY2026
$164M
year ended Jun 24, 2026
Change vs prior year
+11.6%
vs FY2025
Share of revenue
2.8%
of $5.8B revenue
Rank by ad spend
#251
of 336 companies

Key facts

  • Ad spend is 1.7x its FY2016 level ($93.6M), in line with revenue (1.8x).
  • FY2026 is the highest year on file, going back to FY2009.
  • Largest increase +123.7% in FY2024; largest cut -69.7% in FY2021.
  • Ad spend has risen 5 years in a row.
  • Ad spend is 2.8% of revenue, up from 0.8% in FY2021.
  • Brinker International spends more on advertising than 25% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is below the median of 5.2%.

Ad spend by fiscal year

$0 $50M $100M $150M $200M FY2009 (ended 2009-06-24): $104M FY2010 (ended 2010-06-30): $80.6M FY2011 (ended 2011-06-29): $80.2M 2011 FY2012 (ended 2012-06-27): $80.4M FY2013 (ended 2013-06-26): $82.8M FY2014 (ended 2014-06-25): $92.2M 2014 FY2015 (ended 2015-06-24): $94.3M FY2016 (ended 2016-06-29): $93.6M FY2017 (ended 2017-06-28): $79.7M 2017 FY2018 (ended 2018-06-27): $75.7M FY2019 (ended 2019-06-26): $109M FY2020 (ended 2020-06-24): $87M 2020 FY2021 (ended 2021-06-30): $26.4M FY2022 (ended 2022-06-29): $37.4M FY2023 (ended 2023-06-28): $58.2M 2023 FY2024 (ended 2024-06-26): $130M FY2025 (ended 2025-06-25): $147M FY2026 (ended 2026-06-24): $164M 2026 $164M

Ad spend as % of revenue

0% 1% 2% 3% 4% FY2009 (ended 2009-06-24): 3.2% FY2010 (ended 2010-06-30): 2.8% FY2011 (ended 2011-06-29): 2.9% 2011 FY2012 (ended 2012-06-27): 2.9% FY2013 (ended 2013-06-26): 2.9% FY2014 (ended 2014-06-25): 3.2% 2014 FY2015 (ended 2015-06-24): 3.1% FY2016 (ended 2016-06-29): 2.9% FY2017 (ended 2017-06-28): 2.5% 2017 FY2018 (ended 2018-06-27): 2.4% FY2019 (ended 2019-06-26): 3.4% FY2020 (ended 2020-06-24): 2.8% 2020 FY2021 (ended 2021-06-30): 0.8% FY2022 (ended 2022-06-29): 1.0% FY2023 (ended 2023-06-28): 1.4% 2023 FY2024 (ended 2024-06-26): 2.9% FY2025 (ended 2025-06-25): 2.7% FY2026 (ended 2026-06-24): 2.8% 2026 2.8%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2026 Jun 24, 2026 $164M +11.6% $5.8B 2.8% AdvertisingExpense 10-K Aug 19, 2026
FY2025 Jun 25, 2025 $147M +12.6% $5.4B 2.7% AdvertisingExpense 10-K Aug 19, 2026
FY2024 Jun 26, 2024 $130M +123.7% $4.4B 2.9% AdvertisingExpense 10-K Aug 19, 2026
FY2023 Jun 28, 2023 $58.2M +55.6% $4.1B 1.4% AdvertisingExpense 10-K Aug 15, 2025
FY2022 Jun 29, 2022 $37.4M +41.7% $3.8B 1.0% AdvertisingExpense 10-K Aug 21, 2024
FY2021 Jun 30, 2021 $26.4M -69.7% $3.3B 0.8% AdvertisingExpense 10-K Aug 23, 2023
FY2020 Jun 24, 2020 $87M -20.0% $3.1B 2.8% AdvertisingExpense 10-K Aug 26, 2022
FY2019 Jun 26, 2019 $109M +43.7% $3.2B 3.4% AdvertisingExpense 10-K Aug 26, 2021
FY2018 Jun 27, 2018 $75.7M -5.0% $3.1B 2.4% AdvertisingExpense 10-K Aug 22, 2019
FY2017 Jun 28, 2017 $79.7M -14.9% $3.2B 2.5% AdvertisingExpense 10-K Aug 22, 2019
FY2016 Jun 29, 2016 $93.6M -0.7% $3.3B 2.9% AdvertisingExpense 10-K Aug 27, 2018
FY2015 Jun 24, 2015 $94.3M +2.3% $3B 3.1% AdvertisingExpense 10-K Aug 28, 2017
FY2014 Jun 25, 2014 $92.2M +11.4% $2.9B 3.2% AdvertisingExpense 10-K Aug 29, 2016
FY2013 Jun 26, 2013 $82.8M +3.0% $2.8B 2.9% AdvertisingExpense 10-K Aug 24, 2015
FY2012 Jun 27, 2012 $80.4M +0.2% $2.8B 2.9% AdvertisingExpense 10-K Aug 25, 2014
FY2011 Jun 29, 2011 $80.2M -0.5% $2.8B 2.9% AdvertisingExpense 10-K Aug 26, 2013
FY2010 Jun 30, 2010 $80.6M -22.1% $2.9B 2.8% AdvertisingExpense 10-K Aug 27, 2012
FY2009 Jun 24, 2009 $104M n/a $3.3B 3.2% AdvertisingExpense 10-K Aug 29, 2011

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Brinker International in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
246 Zillow Group $165M 6.4% -5.7% FY2025
247 Rush Street Interactive $165M 14.5% +3.8% FY2025
248 Caleres $165M 6.0% +10.0% FY2026
249 New York Times $165M 5.8% +7.9% FY2025
250 Designer Brands $164M 5.7% -5.4% FY2026
251 Brinker International $164M 2.8% +11.6% FY2026
252 Mohawk Industries $164M 1.5% +13.8% FY2025

Full ranking of 336 companies · Biggest increases #119 · Up 5+ years in a row #40

Questions

How much does Brinker International spend on advertising?

Brinker International spent $164M on advertising in fiscal 2026, the year ended Jun 24, 2026, according to its 10-K filed Aug 19, 2026.

What percentage of revenue does Brinker International spend on advertising?

2.8% of revenue in fiscal 2026 ($164M of $5.8B). The median across the 336 companies tracked is 5.2%.

Is Brinker International spending more on advertising?

Yes. Ad spend rose 11.6% in fiscal 2026 from fiscal 2025. It has risen 5 years in a row.

How does Brinker International rank by advertising spend?

#251 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Brinker International's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2026, filed Aug 19, 2026
Accession number
0000703351-26-000029
Company
BRINKER INTERNATIONAL, INC, CIK 703351, SIC 5812 (Retail-Eating Places)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Brinker International advertising spend, FY2009-FY2026. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Aug 19, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/brinker-international/advertising-spend/
Download
CSV, all years · CSV, all 336 companies