Rush Street Interactive advertising spend, FY2025
Rush Street Interactive (RSI) reported $165M of advertising expense for the fiscal year ended Dec 31, 2025. That is 14.5% of revenue of $1.1B. Up 3.8% from FY2024.
Key facts
- Ad spend is 2.9x its FY2020 level ($56.5M), slower than revenue (4.1x).
- The highest year on file is FY2022 at $220M; FY2025 is 25% below it.
- Largest increase +237.0% in FY2021; largest cut -27.1% in FY2023.
- Ad spend is 14.5% of revenue, down from 20.3% in FY2020.
- Rush Street Interactive spends more on advertising than 27% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 2.8x the median of 5.2%.
Ad spend by fiscal year
Ad spend as % of revenue
History
Download CSV| Fiscal year | Period end | Ad spend | YoY | Revenue | Ad / revenue | Tag | Filing |
|---|---|---|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | $165M | +3.8% | $1.1B | 14.5% | MarketingAndAdvertisingExpense | 10-K Feb 18, 2026 |
| FY2024 | Dec 31, 2024 | $159M | -1.3% | $924M | 17.2% | MarketingAndAdvertisingExpense | 10-K Feb 18, 2026 |
| FY2023 | Dec 31, 2023 | $161M | -27.1% | $691M | 23.2% | MarketingAndAdvertisingExpense | 10-K Feb 18, 2026 |
| FY2022 | Dec 31, 2022 | $220M | +15.7% | $592M | 37.2% | MarketingAndAdvertisingExpense | 10-K Feb 28, 2025 |
| FY2021 | Dec 31, 2021 | $190M | +237.0% | $488M | 39.0% | MarketingAndAdvertisingExpense | 10-K Mar 7, 2024 |
| FY2020 | Dec 31, 2020 | $56.5M | +99.6% | $279M | 20.3% | MarketingAndAdvertisingExpense | 10-K Mar 2, 2023 |
| FY2019 | Dec 31, 2019 | $28.3M | n/a | $63.7M | 44.5% | MarketingAndAdvertisingExpense | 10-K/A May 7, 2021 |
What the figure is
Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.
Compared with similar spenders
The 6 companies closest to Rush Street Interactive in latest-year ad spend.
| Rank | Company | Ad spend | Ad / revenue | YoY | Fiscal year |
|---|---|---|---|---|---|
| 246 | Zillow Group | $165M | 6.4% | -5.7% | FY2025 |
| 247 | Rush Street Interactive | $165M | 14.5% | +3.8% | FY2025 |
| 248 | Caleres | $165M | 6.0% | +10.0% | FY2026 |
| 249 | New York Times | $165M | 5.8% | +7.9% | FY2025 |
| 250 | Designer Brands | $164M | 5.7% | -5.4% | FY2026 |
| 251 | Brinker International | $164M | 2.8% | +11.6% | FY2026 |
| 252 | Mohawk Industries | $164M | 1.5% | +13.8% | FY2025 |
Questions
How much does Rush Street Interactive spend on advertising?
Rush Street Interactive spent $165M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 18, 2026.
What percentage of revenue does Rush Street Interactive spend on advertising?
14.5% of revenue in fiscal 2025 ($165M of $1.1B). The median across the 336 companies tracked is 5.2%.
Is Rush Street Interactive spending more on advertising?
Yes. Ad spend rose 3.8% in fiscal 2025 from fiscal 2024.
How does Rush Street Interactive rank by advertising spend?
#247 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.
What does Rush Street Interactive's advertising figure include?
Marketing and advertising combined, as reported under the XBRL tag MarketingAndAdvertisingExpense.
Source
- Filing
- 10-K for FY2025, filed Feb 18, 2026
- Accession number
0001793659-26-000009- Company
- Rush Street Interactive, Inc., CIK 1793659, SIC 7990 (Services-Miscellaneous Amusement & Recreation)
- Data
- SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
- Cite
- Rush Street Interactive advertising spend, FY2019-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 18, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/rush-street-interactive/advertising-spend/
- Download
- CSV, all years · CSV, all 336 companies