Freshpet advertising spend, FY2025

Freshpet (FRPT) reported $158M of advertising expense for the fiscal year ended Dec 31, 2025. That is 14.3% of revenue of $1.1B. Up 23.6% from FY2024.

Ad spend, FY2025
$158M
year ended Dec 31, 2025
Change vs prior year
+23.6%
vs FY2024
Share of revenue
14.3%
of $1.1B revenue
Rank by ad spend
#256
of 336 companies

Key facts

  • Ad spend is 9.7x its FY2015 level ($16.3M), in line with revenue (9.5x).
  • FY2025 is the highest year on file, going back to FY2012.
  • Largest increase +43.9% in FY2017; largest cut -5.7% in FY2016.
  • Ad spend has risen 9 years in a row.
  • Ad spend is 14.3% of revenue, up from 12.1% in FY2020.
  • Freshpet spends more on advertising than 24% of the 336 US-listed companies tracked. Its ad-to-revenue ratio is 2.8x the median of 5.2%.

Ad spend by fiscal year

$0 $50M $100M $150M $200M FY2012 (ended 2012-12-31): $10.7M FY2013 (ended 2013-12-31): $12M 2013 FY2014 (ended 2014-12-31): $14.2M FY2015 (ended 2015-12-31): $16.3M 2015 FY2016 (ended 2016-12-31): $15.4M FY2017 (ended 2017-12-31): $22.1M 2017 FY2018 (ended 2018-12-31): $29.4M FY2019 (ended 2019-12-31): $34.3M 2019 FY2020 (ended 2020-12-31): $38.5M FY2021 (ended 2021-12-31): $53.7M 2021 FY2022 (ended 2022-12-31): $71.7M FY2023 (ended 2023-12-31): $97.9M 2023 FY2024 (ended 2024-12-31): $128M FY2025 (ended 2025-12-31): $158M 2025 $158M

Ad spend as % of revenue

0% 10% 20% 30% FY2012 (ended 2012-12-31): 24.5% FY2013 (ended 2013-12-31): 19.1% 2013 FY2014 (ended 2014-12-31): 16.4% FY2015 (ended 2015-12-31): 14.0% 2015 FY2016 (ended 2016-12-31): 11.6% FY2017 (ended 2017-12-31): 14.1% 2017 FY2018 (ended 2018-12-31): 15.2% FY2019 (ended 2019-12-31): 13.9% 2019 FY2020 (ended 2020-12-31): 12.1% FY2021 (ended 2021-12-31): 12.6% 2021 FY2022 (ended 2022-12-31): 12.0% FY2023 (ended 2023-12-31): 12.8% 2023 FY2024 (ended 2024-12-31): 13.1% FY2025 (ended 2025-12-31): 14.3% 2025 14.3%

History

Download CSV
Fiscal year Period end Ad spend YoY Revenue Ad / revenue Tag Filing
FY2025 Dec 31, 2025 $158M +23.6% $1.1B 14.3% AdvertisingExpense 10-K Feb 23, 2026
FY2024 Dec 31, 2024 $128M +30.5% $975M 13.1% AdvertisingExpense 10-K Feb 23, 2026
FY2023 Dec 31, 2023 $97.9M +36.5% $767M 12.8% AdvertisingExpense 10-K Feb 23, 2026
FY2022 Dec 31, 2022 $71.7M +33.6% $595M 12.0% AdvertisingExpense 10-K Feb 20, 2025
FY2021 Dec 31, 2021 $53.7M +39.5% $425M 12.6% AdvertisingExpense 10-K Feb 26, 2024
FY2020 Dec 31, 2020 $38.5M +12.3% $319M 12.1% AdvertisingExpense 10-K Feb 28, 2023
FY2019 Dec 31, 2019 $34.3M +16.5% $246M 13.9% AdvertisingExpense 10-K Mar 1, 2022
FY2018 Dec 31, 2018 $29.4M +32.9% $193M 15.2% AdvertisingExpense 10-K Feb 22, 2021
FY2017 Dec 31, 2017 $22.1M +43.9% $156M 14.1% AdvertisingExpense 10-K Feb 25, 2020
FY2016 Dec 31, 2016 $15.4M -5.7% $133M 11.6% AdvertisingExpense 10-K Feb 28, 2019
FY2015 Dec 31, 2015 $16.3M +14.5% $116M 14.0% AdvertisingExpense 10-K Mar 7, 2018
FY2014 Dec 31, 2014 $14.2M +18.2% $86.8M 16.4% AdvertisingExpense 10-K Mar 14, 2017
FY2013 Dec 31, 2013 $12M +12.9% $63.2M 19.1% AdvertisingExpense 10-K Mar 14, 2016
FY2012 Dec 31, 2012 $10.7M n/a $43.5M 24.5% AdvertisingExpense 10-K Mar 31, 2015

What the figure is

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Compared with similar spenders

The 6 companies closest to Freshpet in latest-year ad spend.

Rank Company Ad spend Ad / revenue YoY Fiscal year
253 Frontdoor $162M 7.7% -4.7% FY2025
254 Aflac $160M 0.9% -11.6% FY2025
255 New Oriental Education & Technology Group $160M 2.8% +28.9% FY2026
256 Freshpet $158M 14.3% +23.6% FY2025
257 Petco Health & Wellness $158M 2.6% +1.1% FY2026
258 Incyte $156M 3.0% -22.3% FY2025
259 Simon Property Group $156M 2.4% +7.8% FY2025

Full ranking of 336 companies · Biggest increases #63 · Up 5+ years in a row #10

Questions

How much does Freshpet spend on advertising?

Freshpet spent $158M on advertising in fiscal 2025, the year ended Dec 31, 2025, according to its 10-K filed Feb 23, 2026.

What percentage of revenue does Freshpet spend on advertising?

14.3% of revenue in fiscal 2025 ($158M of $1.1B). The median across the 336 companies tracked is 5.2%.

Is Freshpet spending more on advertising?

Yes. Ad spend rose 23.6% in fiscal 2025 from fiscal 2024. It has risen 9 years in a row.

How does Freshpet rank by advertising spend?

#256 of 336 US-listed companies with $100M or more in ad spend, ranked on each company's latest fiscal year.

What does Freshpet's advertising figure include?

Advertising costs as disclosed in the annual report (XBRL tag AdvertisingExpense).

Source

Filing
10-K for FY2025, filed Feb 23, 2026
Accession number
0001611647-26-000006
Company
Freshpet, Inc., CIK 1611647, SIC 2040 (Grain Mill Products)
Data
SEC EDGAR XBRL company facts, retrieved Nov 4, 2026. Methodology.
Cite
Freshpet advertising spend, FY2012-FY2025. Aleksei Trudov, io.trudov.com, from SEC EDGAR XBRL company facts (latest: 10-K filed Feb 23, 2026), retrieved Nov 4, 2026. https://io.trudov.com/company/freshpet/advertising-spend/
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CSV, all years · CSV, all 336 companies